Business

A few tips for creating shareable content on social media

Published

3 years ago

February 12, 2021

JinnKid is one such young content creator who explains what people can do to make the content on social media more shareable

The more we look around ourselves, the more we will find success stories that have been created from the ground up. It is great to learn about all those people who gave it their all in creating a career of their choice on their own terms, remaining in trend and in sync with the changing times of the world. The pandemic changed many things for many people and businesses; however, it also saw the growth of the digital media world. This led to the emergence of many new talents and skilled professionals who leveraged the online mediums to the fullest and optimized its resources to create a unique career for themselves as content creators.

Content creation today, has become a full-blown career for some, across the globe. If on one end, businesses were shut, on the other end, new business and career opportunities started emerging with the increase in the growth of the digital space and the many social media platforms. The digital world is known to give exceptional career opportunities to people, where it can even help them become overnight stars. So many today wish to create a career in the same and hence, it is essential to today discuss a few tips through which, people can create shareable content on social media.

Below are a few tips given by Ali, aka JinnKid, who has garnered millions of followers across multiple social media platforms through his unique content creation.

Go for high-quality content: This may sound as the most obvious point, but it is definitely the most important as well in the list. One must always know and understand that to reach the target audience; there are no shortcuts; it is either great and high-quality content or not at all. Followers can only get more attracted and engaged in a content that seems different and of highest-standards. Hence, content creators must focus the most on this.
Think about the audience: In case of JinnKid, he has always kept his audience in mind and has created content with pop culture references, like films, characters, video games that have highly attracted the younger audiences. He says that content creators must always first think about the audience they are targeting. They must know whether what they are creating is what the audience wants to see and share further.
Use great video content: More than any posts and write-ups on social media, people are now getting highly impressed and attracted by the videos that content creators make. It is becoming the dominant form of online content as it has a big potential to reach more people and compel them to even share the same with others. For e.g., JinnKid’s maximum success has been a result of him creating outstanding video content, based on topics that are relevant today and what’s popular.

To create a strong connection with the audiences today, a content creator needs to think from their point of view and create a community who enjoy watching their content.

Business

Business Strategies of Michael Gastauer

Published

18 hours ago

May 19, 2024

Matthew Wiles

Michael Gastauer, a German billionaire and entrepreneur, has led Black Banx to remarkable heights with his innovative strategies in the digital banking sector. As the founder and CEO, his vision has transformed Black Banx into a significant player in the global financial industry, serving millions and revolutionizing banking practices.

Gastauer’s approach has been distinctly customer-centric, focusing on solving real-world problems through accessible financial services. This strategy has not only captured a vast market share but also established Black Banx as a model of innovative fintech success.

Innovate Early and Often, Invest Strategically

Gastauer’s journey began with a robust foundation in the fintech sector, where he initially created and later sold a payment services company for US$480 million.

This significant capital boost allowed him to invest in his next venture: Black Banx. Launched in 2014, Black Banx differentiated itself by offering real-time account opening and cross-border payment solutions to a global audience, addressing major inefficiencies in traditional banking.

Gastauer’s foresight in identifying and investing in these key areas early on allowed Black Banx to scale quickly and efficiently. His strategy was clear: leverage high initial investment to accelerate growth and secure a substantial market presence before competitors could catch up.

Within a year of its inception, Black Banx expanded rapidly, reaching over 1 million customers. This was just the beginning, as the platform soon integrated cryptocurrency options, enhancing its appeal and utility for a broader client base. By the end of 2018, Black Banx was valued at US$9.8 billion, a testament to its rapid growth and the successful implementation of its business model.

Gastauer’s bold move to integrate cryptocurrencies early in the game positioned Black Banx as a pioneering force in fintech, well ahead of traditional banks.

Pinpoint Problems and/or Challenges

One of the core components of Gastauer’s strategy was to tackle financial exclusion head-on. Black Banx made significant strides in offering banking solutions to the unbanked and underbanked, particularly in regions with limited access to traditional banking services.

By leveraging technology and strategic partnerships with mobile network operators, Black Banx has been able to extend its reach and offer innovative banking solutions to millions worldwide. This strategic alignment with mobile operators has been crucial, as it taps into an existing infrastructure to reach remote areas, significantly lowering the cost of expansion.

The platform’s ability to facilitate quick, cost-effective international money transfers has been a game-changer, particularly in markets like the Middle East, Asia, and Africa. This not only supports individuals and businesses in these regions but also contributes to the overall growth and stability of the global economy.

Gastauer’s focus on simplifying and reducing the cost of these transactions demonstrates a deep understanding of the core needs of his customers, thereby enhancing customer loyalty and trust in the brand.

Take a Tech-Driven Approach

Under Gastauer’s leadership, Black Banx has remained at the forefront of technological integration within the banking sector. The adoption of blockchain, AI, and data analytics has enabled the platform to offer personalized financial services, enhancing customer experience and satisfaction.

This technology-driven approach ensures that Black Banx stays ahead of industry trends and continues to offer relevant and secure banking options. Gastauer’s commitment to integrating advanced technology not only streamlines operations but also provides a scalable model that supports continuous growth and adaptation in a rapidly evolving market.

Leave No Market Unturned

Gastauer’s vision for Black Banx was never limited to a single region. By 2023, the company had expanded its services to include 28 FIAT and two cryptocurrencies, with a robust presence in over 180 countries. This global approach has not only diversified the company’s customer base but also minimized regional economic risks, allowing Black Banx to thrive in a competitive and fast-changing financial landscape.

The strategic decision to operate across diverse markets also mitigates the risk of localized economic downturns affecting the overall health of the company.

Set Milestones

The year 2023 was a landmark year for Black Banx, as it reached 39 million customers and reported revenues of US$2.3 billion. The company’s ability to maintain a high rate of customer acquisition and satisfaction speaks volumes about its effective strategies and customer-focused approach.

The first quarter of 2024 continued this trend, with Black Banx announcing a pre-tax profit of US$639 million and revenues of US$2.1 billion, driven by strategic implementations like fixed monthly account maintenance fees. Gastauer’s strategy to introduce fixed fees was a calculated risk that paid off, providing stable revenue streams and further solidifying Black Banx’s financial foundation.

Michael Gastauer’s strategic foresight and relentless innovation have propelled Black Banx to new heights, making it a leader in the digital banking sector. His commitment to financial inclusion, coupled with an aggressive expansion strategy and technological integration, has not only shaped the future of Black Banx but has also set a new standard in the industry.