Lifestyle

From Graduating High School With a 2.0 GPA To Scaling Multiple Marketing Agencies

Published

4 years ago

April 5, 2021

For Massimo Didomenico to grow from a lower-middle-class household, it would be hard to envision becoming a coveted figure in the digital marketing world. Massimo graduated from high school with a 2.0 GPA having an entrepreneurial flame burning within him. He wanted to join college and study business. However, upon entering, he dropped out of college in his second semester and started pursuing his business ventures. His interest was in helping people achieve their goals by making money through digital marketing.

Massimo partnered with two of his colleagues and started a marketing company when he was just 18 years old. The move came with lots of challenges like any other startup company. Massimo would wake up at 4 am to go to the gym, arrive at the office at 8 am to build his company. What was he going to do differently to disrupt the market and emerge as the number one authority in his field?

The Rise

As a startup, Massimo’s company had a tiny client base. However, due to their dedication, persistence, and passion, they managed to get to work with some of the big brand names and CEOs. Their company was soon rising and “blowing up.” But when they tried to exit the company, something went wrong. The partners’ names were tarnished online, and they moved on to launch a new venture, and guess what? The Bahamas was the ideal place to work on the next move for Massimo.

Luckily, Massimo managed to connect with an individual who owned a marketing company but did it differently. The collaboration was the birth of something big. The duo began to disrupt the digital marketing field and build a name for themselves. Sooner than later, they acquired a publicly-traded holdings company, and still today they are scaling like crazy.

Why Massimo’s Strategy is Unique

When Massimo joined the digital marketing industry, it was clear that a new force had arrived. He chose to be honest with his clients in every step of serving them. The fluffy marketing that was slowly killing most entrepreneurs’ business was now on the spot. Massimo chose the other way round. He was going to market without the fluff. He began offering marketing services that everyone cherished and needed, not just for quick bucks but for the sake of helping them gain credibility.

Today, Massimo is at the forefront of helping individuals increase their social presence on social media and establish them as credible and authoritative in their niches. In the process, he helps them leverage and generate more income and become more visible online. Massimo also helps his clients build client acquisition systems through digital media to increase volume and qualified leads.

Scaling Multiple Agencies

In his prior business, Massimo helped scale his agency to over 6-figures in under four months. He has also helped companies such as Bang Energy, Toyota and helped a plethora of 8-9 Figure Earners establish their personal brand online over Instagram.

His company Tansocial focuses on personal branding and building automated client acquisition systems for businesses through digital media. He helps agencies develop social presence and communicate their value on Instagram and teach them how to leverage it to bring in more revenue, visibility, speaking engagements, and more opportunities. He also helps corporate entities generate more revenue and build a scalable system to acquire clients.

For more information on scaling your company, you can connect with Massimo on Facebook, LinkedIn, or Instagram.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

1 day ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.