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Why I Turned My Back On Fame And Instead Made Millions in Affiliate Marketing

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Affiliate marketing is the money-spinning upside to the internet economy, and those who master the techniques of selling online have the potential to fast-track their fortunes. Jono Armstrong’s Ministry of Freedom – built together with his wife Cice – offers a course that has helped hundreds realize their dreams of financial freedom by following the same steps that helped the former musician change his life and his fortune.

Forced to rebuild after an exhilarating rise and dramatic fall as a celebrity in conservative Indonesia, Jono has learned the pitfalls of fame. He changed his mindset, and his life, to create a new path to support his family with his popular courses in The Ministry of Freedom, an online business school that teaches students how to build their own fortunes with affiliate marketing.

“I’m a little more grounded now and a lot more careful about money and success,” he says. “Fame made me an addict, I couldn’t feed my kids, and I ended up being the focus for so much hate,” he says. 

Starting from nothing

“2006-2007 was one of the hardest years of my life,” says Jono. “I’d lost it all. I was 26 years old, had no university degree, and no work experience. I had 2 young kids and a wife to support. We ended up back in the UK where we crashed at my parents’ house for 6 months before I went back to the rat race, washing dishes in a small restaurant.

In 2007 Jono taught himself basic HTML and discovered the power of the internet. He started buying products from China and selling them on e-bay, eventually saving enough money to make the move back to Indonesia.

Romance came his way again with an old friend from the music industry, Cice, and together they set up their e-commerce business and raised the family with help from both of their parents. 

“We worked from home, selling physical products. It was pretty difficult but we were learning and making ends meet,” he says. Then Jono bought his first digital product, a course, and did a review on YouTube. Within days he saw his bank balance rise significantly and he knew this was the way to go. 

Succeeding in affiliate marketing

Jono started to sell more digital products and he and Cice saw a future that looked a lot brighter. He then invested in a course with one of the world’s leading social media marketing gurus in LA. 

“The course cost seemed a massive investment at the time but it has paid off a hundred times over,” he says. 

Once he had the formula down, Jono became the man to watch in the affiliate space with digital producers sending him sample products to review online. He reviewed the products, showed people how to use them, pointed out their shortcomings, and created hacks to work around them. He and Cice watched their income grow beyond anything they had imagined. 

“It was a big learning curve at first. It would take me hours to go through each new product, find out what was missing, or what was required to use the products successfully, and I gave the information out for free to my followers through a series of YouTube videos. The early ones were very rough as we didn’t have the money to buy fancy equipment or the experience to create a slick website,” he says. 

The couple stuck at it, and this is one of the key teachings he passes on to his members in The Ministry of Freedom. “You have to keep at it, then it gets easier.” He’s also able to guide his members through the process he spent so long learning himself, helping them to fast-track their own success. 

From zero to $2 million a month

In just under four years Jono built a business that is today making $2 million a month, having started from nothing. This is what he now teaches others to do in his course that has attracted positive reviews across the internet. 

“The profit margins on digital products are a lot better than on physical products. Once I had the knowledge to pick the products that would sell I was able to start creating my own, and the profits on those were my ticket to financial freedom,” he says. 

As his profile in the online space grew, he created Ministry of Freedom and began to teach others what he had learned through years of trial and error. With a string of successful students following in his footsteps, some already making over a million dollars a year, Jono and Cice have realized another of their dreams; to move to Bali. 

Having had his taste of fame and all that goes with it, Jono has no interest in a flashy lifestyle, he’s been there and he’s seen the downside. You won’t find any luxury cars parked in the driveway of their mansion, instead, Jono and Cice are happy they can be together with their kids and never have to think about where their next rent payment is coming from.

“I’ve learned all I need to know about the high life. I invest my money now so that my kids will never have to worry the way I did. We’ve bought a nice house, we go on holidays, I have time to spend with my family and that’s everything to me now,” he says. 

He’s also proud of the community that has grown around the Ministry Of Freedom and he’s very generous with his tips and advice for newcomers. “We all support each other, we share information on the best new products, we help each other out with the reviews. Not everyone is camera-ready when they sign up but we support them and some of the shyest have turned out to be brilliant with a bit of coaching,” he explains. 

“Doing it for yourself and your family is a great feeling, being able to help others do it too is amazing,” says a very happy and content Jono Armstrong. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes

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Credit: Lonely Rabbit

Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.​

Maturing Past Jump Scares

Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.​

The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.​

Corrupted Childhood as New Territory

Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.​

This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.​​

Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.​

Smaller Teams, Bigger Risks

Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.​

Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.​

The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.

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