The world of fashion is not so unconventional anymore. With several well-established brands and editions in the field, many new businesses are also coming up. The industry in itself is a dynamic one. The makers have to be updated both in terms of rising trends, and consumer preferences in line with comfort and affordability. There are many big players in the market, be it the world-famous International brands, or those set up in India that has gained popularity. But another aspect that is quite specific to the fashion industry is its incorporation with many brands which have a core, integral origin in the country. Several fashion enthusiasts have successfully created a brand that represents their take on fashion and associates its designs with the land of the region. Rich in culture and heritage, it is a part of Indian tradition and represents the country all over the world through its popularity and prominence.

Bunaai, founded by Pari Poonam Choudhary, is one such brand. Having its roots in the pink city of Jaipur, Bunaai is a fashion brand dealing in Indian women’s wear. Its breathtakingly beautiful designs are a portrayal of Jaipur’s culture and heritage. Coming from the culturally rich region of Rajasthan, a diverse range of handcrafted and artistic designs are offered. Bridging the gap between the skilled localities and commercial corporations, Bunaai proudly hires the local artisans of the region who are best connected to their tradition and culture. Their skill, expertise, and flawlessness are very clearly visible in Bunaai’s products. Having gained amazing experience and knowledge about the fashion field and market, the brand is on a path of shining success.

Reflecting more about their fashion lines, and accomplishments, Bunaai recently added a new catalog to their brand name. In association with this new launch, they’ve also hit another popularity checkpoint by joining hands with the very famous and widely appreciated Indian television actress Surbhi Jyoti. Exclusive titled as Surbhi Jyoti x Bunaai, this collection is all set to make the coming festive season more colorful and lively. Surbhi, an extremely talented face of the television world has an intrinsic charm and zeal which now will represent the brand. She is all set to add her glamour and vibrancy to this one-of-a-kind festive collection by Bunaai. This bewitching collection is delicately handcrafted in beautiful georgette, organza, jacquard, cotton fabrics with intricate embroideries. Beautifully crafted in radiant hues, Surbhi Jyoti x Bunaai is decorated with sparkling sequins and gold and silver zari threads. The ensembles have a touch of heritage craftsmanship and allure of Jaipur’s royal and majestic culture. The high appealing and enchanting designs are what every girl needs this festive season. Surbhi’s association with the brand further adds more authenticity and a magnetic vibe to the collection. With her transparent and charming personality, Surbhi Jyoti has a huge fan following of young individuals looking up to her. This legitimacy and admiration will be very well reflected in the launch of Surbhi Jyoti x Bunaai.

Hitting the webshop www.bunaai.com on 8th July 2021, Surbhi Jyoti x Bunaai is all set to captivate its women customers with its unreal beauty and designs.