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An Upcoming Top-Notch Collaboration In The Fashion World: Surbhi Jyoti X Bunaai

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The world of fashion is not so unconventional anymore. With several well-established brands and editions in the field, many new businesses are also coming up. The industry in itself is a dynamic one. The makers have to be updated both in terms of rising trends, and consumer preferences in line with comfort and affordability. There are many big players in the market, be it the world-famous International brands, or those set up in India that has gained popularity. But another aspect that is quite specific to the fashion industry is its incorporation with many brands which have a core, integral origin in the country. Several fashion enthusiasts have successfully created a brand that represents their take on fashion and associates its designs with the land of the region. Rich in culture and heritage, it is a part of Indian tradition and represents the country all over the world through its popularity and prominence.

Bunaai, founded by Pari Poonam Choudhary, is one such brand. Having its roots in the pink city of Jaipur, Bunaai is a fashion brand dealing in Indian women’s wear. Its breathtakingly beautiful designs are a portrayal of Jaipur’s culture and heritage. Coming from the culturally rich region of Rajasthan, a diverse range of handcrafted and artistic designs are offered. Bridging the gap between the skilled localities and commercial corporations, Bunaai proudly hires the local artisans of the region who are best connected to their tradition and culture. Their skill, expertise, and flawlessness are very clearly visible in Bunaai’s products. Having gained amazing experience and knowledge about the fashion field and market, the brand is on a path of shining success.

Reflecting more about their fashion lines, and accomplishments, Bunaai recently added a new catalog to their brand name. In association with this new launch, they’ve also hit another popularity checkpoint by joining hands with the very famous and widely appreciated Indian television actress Surbhi Jyoti. Exclusive titled as Surbhi Jyoti x Bunaai, this collection is all set to make the coming festive season more colorful and lively. Surbhi, an extremely talented face of the television world has an intrinsic charm and zeal which now will represent the brand. She is all set to add her glamour and vibrancy to this one-of-a-kind festive collection by Bunaai. This bewitching collection is delicately handcrafted in beautiful georgette, organza, jacquard, cotton fabrics with intricate embroideries. Beautifully crafted in radiant hues, Surbhi Jyoti x Bunaai is decorated with sparkling sequins and gold and silver zari threads. The ensembles have a touch of heritage craftsmanship and allure of Jaipur’s royal and majestic culture. The high appealing and enchanting designs are what every girl needs this festive season. Surbhi’s association with the brand further adds more authenticity and a magnetic vibe to the collection. With her transparent and charming personality, Surbhi Jyoti has a huge fan following of young individuals looking up to her. This legitimacy and admiration will be very well reflected in the launch of Surbhi Jyoti x Bunaai.

Hitting the webshop www.bunaai.com on 8th July 2021, Surbhi Jyoti x Bunaai is all set to captivate its women customers with its unreal beauty and designs.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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