Business

How to Take Back Control of Your Finances

Published

4 years ago

July 28, 2021

Living your life without financial worries is something we all aim for, avoiding the stress that comes with settling bills on time. However, this is difficult to achieve for many, especially if you earn a low income but still need to make ends meet. Whether you have been living paycheck to paycheck with very little in savings or have been enjoying the past few years using credit for the things you want, it is probably time to take back control. It is easy to put off financial issues until they become a much greater problem, but this only makes climbing out of it a tougher task. Here’s how you can start to take back control of your finances today.

Review Your Outgoings

Having a picture of your financial situation is the best way to start and will quickly show you where your efforts need to be focused. By reviewing your total outgoings against your income, you will be able to determine your disposable income – money that is left over after all essential outgoings are paid. If you are left with very little after your essential bills, such as rent or mortgage payments, are paid, this will indicate you will need to address your other monthly expenditure. If you have disposable income and this comes as a surprise, it could be because your spending on non-essential items is high.

Borrow Only When You Need To

If you are in a cycle of relying on credit to make purchases, this could be slowly increasing your level of debt. The best way forward is to only choose to borrow credit when it is necessary and avoid borrowing to pay for non-essential items. It can be tempting to take advantage of buy now pay later schemes or store cards, but this can quickly mount up. By only turning to credit if you have no other options in an emergency, for example, savings or available credit, you can reduce credit dependency. Lenders who offer payday loans online can help to provide a short term option when you need it most and when you have few other options. In the long-term, you’ll want to have an emergency savings fund to rely on instead.

Build Your Savings

Whilst it may seem you have very little to save, you may have discovered opportunities to reduce your outgoings when reviewing your finances. By reducing non-essential spending, you will have more money to save. Your essential outgoings should always be your top priority, but from the money that is leftover in your disposable income, starting to put some of this aside will build a stronger financial outlook. You should aim to build both your savings and an emergency savings fund so that you have money you can grow as well as savings to cover the unexpected. Start with you can afford to save and build from there.

Budget Your Spending

One of the most difficult habits to stick to that will help gain control of your finances is being consistent. The best way to achieve this is by creating a budget that will help curb any impulse buying. Your budget will be determined by how much disposable income you have, which you can then break down into weekly spend. This way, you’ll know if you are on track to achieving your savings goal, for example. Sticking to a budget will ensure your essential bills are always covered and you do not run out of money too quickly after your salary date.

These are just some of the ways to start and help you take back control of your finances. If you are currently in debt, you will be able to start reducing this quicker than before and focus on a healthy financial future.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

5 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.