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From Door to Door Sales To 20k in 10 Days With Trace Johnson

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Selling door to door is undoubtedly one of the most challenging jobs but it’s also very rewarding. The truth of the matter is that it is not for everybody. Only salespeople can understand the gravity of this statement. However, it has its silver lining. It equips and braces one with the knowledge about their customers’ needs, wants, and concerns. It also trains one to survive in harsh and challenging conditions. That is why it is easier for a salesperson to stay in any other industry. 

When Tace Johnson transitioned from a college athlete to a business athlete, he did not know what awaited him. His first opportunity was door-to-door sales. Trace was optimistic that finally, he would make a full year’s salary in just a few months during his door-to-door summer sales. He moved to Chicago to find a better environment for sales. All along, Trace knew that sales was his thing. Unfortunately, it was difficult and that turned him entirely away from sales. He stayed in Chicago for three months before going back to Arizona. And boom! Trace was back to the drawing board. 

The Comeback

Trace felt stuck. But a glimmer of hope flickered when Trace met with Dustin Venekamp. Dustin became his new mentor while helping him achieve his goals. Things started working out and making sense. Trace Johnson began to get on his feet again. This time around, it was a mighty comeback. He humbled himself and learned precious lessons. 

How Trace Traced His Path To Be A Game Changer

Six weeks into a new business, Trace had already begun making headlines in the industry. He said to himself that he would lead the month in production. He wrote 20K in 10 days on a ten-day road trip that he led, still brand new in the industry. 

It was at this point that Trace began to focus on sales and building his legacy. He started to look for top talent to help develop into the salesperson he was becoming. And guess what? Trace became the Top rookie MGA (Managing General Agent) for the whole year for all of 2020. 

Lessons To Learn

 

  • Find A Mentor

 

There are many fundamental lessons that you can learn from Trace’s sales journey. One single aspect you can pick is that you always know to humble yourself under a mentor. A mentor will help you identify and correct gaps in your skills and knowledge. They will also help you identify and achieve career goals. They will also encourage and empower you in personal development. Besides, a mentor will also increase your confidence. 

 

  • Stick To What Works

 

Another evident lesson is that you learn to stick to what works. Do not spend much time on what isn’t working. 

 

  • Focus On The Bigger Picture

 

It would help if you focused on your purpose. Learn to focus on the why behind things. Don’t get stressed by thinking about yourself. You can take yourself out of the equation and go out to serve others. Trace learned to help people and put them first.  

Therefore, if you want to be a sales pro, the above tips can jumpstart you. For more information on Trace Johnson’s sales journey, you can connect with him on Instagram; @tracejohnson_ 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Missing Piece in Self-Help? Why This Book is Changing the Wellness Game

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Self-help shelves are full of advice — some of it helpful, some of it recycled, and most of it focused on “mindset.” But Rebecca Kase, LCSW and founder of the Trauma Therapist Institute, is offering something different: a science-backed, body-first approach that explains why so many people feel struck, overwhelmed, or burned out — and what they can actually do about it.

A seasoned therapist and business leader, Kase has spent nearly two decades teaching others how to navigate life through the lens of the nervous system. Her newest book, “The Polyvagal Solution,” set to release in May 2025, aims to shake up the wellness space by shifting the focus away from willpower and onto biology. If success has felt out of reach — or if healing has always seemed like a vague concept — this book may be the missing link.

A new way to understand stress and healing

At the heart of Kase’s approach is polyvagal theory, a neuroscience-based framework that helps explain how our bodies respond to safety and threat. Developed by Dr. Stephen Porges, polyvagal theory has transformed the way many therapists understand trauma, but Kase is bringing this knowledge to a much wider audience.

“The body always tells the truth,” Kase says. “If you’re anxious, exhausted, or always in overdrive, your nervous system is asking for support, not more discipline.”

“The Polyvagal Solution” makes this complex theory digestible and actionable. Instead of promising quick fixes, Kase offers strategies for regulating the nervous system over time, including breathwork, movement, boundaries, and daily practices that better align with how the human body functions. It’s less about pushing through discomfort and more about learning to tune in to what the body needs.

From clinical expertise to business insight

What sets Kase apart isn’t just her deep understanding of trauma but how she blends that knowledge with real-world experience as a business owner and leader. As the founder of the Trauma Therapist Institute, she scaled her work into a thriving company, all while staying rooted in the values she teaches.

Kase has coached therapists, executives, and entrepreneurs who struggle with burnout, anxiety, or feeling disconnected from their work. Regardless of who she works with, though, her message remains consistent: the problem isn’t always mindset — it’s often regulation.

“Success that drains you isn’t success. It’s survival mode in disguise,” Kase explains. Her coaching programs go beyond traditional leadership training by teaching high achievers how to calm their nervous systems, enabling them to lead from a grounded place, not just grit.

Making the science personal

For all her clinical knowledge, Kase keeps things human. Her work doesn’t sound like a lecture but rather like a conversation with someone who gets it. That’s because she’s been through it herself: the long hours as a therapist, the emotional toll of supporting others, the realities of building a business while managing her own well-being.

That lived experience informs everything she does. Whether she’s speaking on stage, running a retreat, or sharing an anecdote on her podcast, Kase has a way of weaving humor and honesty into even the heaviest topics. Her ability to balance evidence-based practice with practical advice is part of what makes her voice so compelling.

Kase’s previous book, “Polyvagal-Informed EMDR,” earned respect from clinicians across the country. But “The Polyvagal Solution” reaches beyond the therapy community to anyone ready to understand how their body is shaping their behavior and how to create real, sustainable change.

Why this message matters

We’re in a moment where burnout is common and overwhelm feels normal. People are looking for answers, but many of the tools out there don’t address the deeper cause of those feelings.

That’s where Kase’s work lands differently. Instead of telling people to “think positive” or “try harder,” she teaches them how to regulate their own biology. And in doing so, she opens the door for deeper connection, better decision-making, and more energy for the things that matter.

As more workplaces begin to embrace trauma-informed leadership, more individuals are seeking solutions that go beyond talk therapy and motivational content. Kase meets that need with clarity, compassion, and a toolkit rooted in both science and humanity.

A grounded approach to lasting change

What makes “The Polyvagal Solution” stand out is its realism. It doesn’t ask readers to overhaul their lives but instead asks them to listen — to pay attention to how their bodies feel, how their stress patterns manifest, and how even small shifts in awareness can lead to significant results over time. Whether you’re a therapist, a team leader, or someone trying to feel more at ease in your own skin, this book offers a way forward that feels both grounded and achievable.

Rebecca Kase isn’t just adding another title to the self-help genre. She’s redefining it by reminding us that we don’t have to muscle our way through life. We just have to learn how to work with, not against, ourselves.

And maybe that’s the real game-changer we’ve been waiting for.

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