Tech

What is CRM? How is Salesforce related to CRM? Salesforce Certifications

Published

5 years ago

August 18, 2021

What is CRM?

Customer Relationship Management, or CRM, is a platform that can be used by anyone to help improve their interactions with their customers. The modern concept first came into being in the 1980s as businesses started using databases to track customer interactions. However, it can trace its origins to the paper files and records that were maintained by anyone to ensure a personal touch to interactions.

Today’s CRM services are usually hosted on cloud technology, allowing everyone in the company, whatever their jobs and wherever they are, to log in to access and add to records. A modern CRM can manage every aspect of the customer journey, from acquisition and marketing, through to sales, support and beyond.

A well-implemented CRM can improve a company’s bottom-line, helping them to increase sales, but also the customer experience, in turn boosting customer retention.

What is Salesforce?

Salesforce is the world’s leading CRM platform. Used by over 150,000 companies, it is highly scalable, and can grow with a business, even if they become global corporations. A cloud-based CRM, it offers a suite of connected apps, covering marketing, sales, commerce, and customer service.

It also takes advantage of the rich data collected to offer analytics that can be used to boost sales, follow-up with customers and to develop and improve products and services.

It is also one of the most adaptable CRM platforms available. Its Lightning platform makes it easy to create custom applications. And it offers seamless integration with hundreds of other services, and thousands of third-party apps.

Salesforce Certifications?

Like any software or service, it takes a bit of knowledge to get the most of any CRM, even those as well-designed as Salesforce. Anyone looking for jobs working on Salesforce can expect interview questions about certifications.

But training on Salesforce is not just a great way to get ahead in a career, it’s a great way for a business to get ahead as well, ensuring they are getting all they can from their CRM.

Through Salesforce’s Trailhead Academy, there are over forty Salesforce Certifications available, taking users from absolute beginners to Salesforce wizards. These certificates cover every aspect of Salesforce, through five roles: administrator, marketer, architect, developer, and consultant.

Admin certifications will ensure holders can manage their system, helping everyone else get the most out of it. While marketer certification holders can learn how to create unique, targeted campaigns to win customers and sales.

Architect certification training teaches how to design processes to solve problems, while designer certificated staff can amend the UI to make Salesforce as user-friendly and intuitive as possible. And for real power-users, developer certification will prove they have the know-how to extend Salesforce with its Lightning Platform.

Finally, Salesforce offers certification for consultants, showing they can be trusted to who with clients, understand their needs and develop the solutions to address them. Get professional Salesforce certification through practical based training under the guidance of experienced tutors. These Salesforce interview questions will help you further practice.

If you want to get the most out of Salesforce, and see that impact on your bottom line, then getting Salesforce certification is one of the best investments you can make.

Tech

My Main AI Turns Complex Workflows into Simple, Voice-Driven Conversations

Published

1 week ago

February 9, 2026

Jonathan Grilli

Photo Courtesy of My Main AI Inc.

By: Chelsie Carvajal

Managing modern workflows often means juggling dashboards, documents, and long email threads before a single task is complete. My Main AI Inc, an AI technology platform that spans text, image, voice, and video, has built a system where many of those steps can be handled through spoken or written prompts instead of manual clicks.

Turning Tasks Into Conversations

My Main AI groups several automation tools around a voice and chat layer so users can move through work by giving instructions rather than configuring each step. The platform lists AI Web Chat, AI Realtime Voice Chat, AI Speech‑to‑Text Pro, and AI Text‑to‑Speech engines from providers such as Lemonfox, Speechify, and IBM Watson, creating a loop between spoken input and generated output.

Speech‑to‑text tools support accurate transcription of audio content in multiple languages, with options to translate those recordings into English. That capability gives businesses a way to record meetings, calls, or field conversations, then convert the results into text that can be summarized, edited, and turned into documents or scripts. Text‑to‑speech tools, including multi‑voice synthesis with up to 20 voices and SSML controls, take written content in the other direction, producing voiceovers for training, marketing, and support material.

Chat assistants extend the same pattern to files and websites. My Main AI lists AI Chat PDF, AI Chat CSV, and AI Web Chat, which allow users to ask questions of documents or site content through natural language prompts. Instead of sorting through long reports, a user can query a file, receive concise answers, and then send follow‑up requests to generate emails, briefs, or summaries in the same environment.

From Content Pipelines to Voice‑Led Workflows

The company reports that its platform connects to more than 100 models from OpenAI, Anthropic, Google Gemini, xAI, Amazon Bedrock and Nova, Perplexity, DeepSeek, Flux, Nano Banana, Google Veo, and Stable Diffusion 3.5 Flash. Public materials state that these models support text, image, voice, and video generation in more than 53 languages, giving the voice‑driven tools reach across several regions and markets.

Content creation sits at the center of many of these workflows. My Main AI offers modules for blog posts, email campaigns, ad copy, social captions, video scripts, and structured frameworks such as AIDA, PAS, BAB, and PPPP. A user can dictate key points or paste a brief into the chat, receive draft text, ask the assistant to adjust tone or length, and then pass the result into voice synthesis to create a narrated version.

Visual tools fit into the same flow. DALL·E 3 HD, Stable Image Ultra, and an AI Photo Studio support image creation, product mock‑ups, background changes, and multiple variations from a single upload. AI Image to Video and text‑to‑video connections with engines such as Sora and Google Veo, alongside an AI Avatar feature labeled “coming soon,” make it possible to turn a spoken or typed brief into images, then into short clips that accompany the newly generated audio.

Why Businesses See Conversation as Infrastructure

Company data shared with partners cites more than 77,000 customers worldwide, annual revenue near 3 million dollars, and monthly revenue growth around 250,000 dollars, driven largely by subscription sales. The 49‑dollar plan is described as the best‑selling tier, with My Main AI presenting it as the entry point to the broader suite of conversational and automation tools.

Business‑oriented features show how these voice‑driven workflows connect to operations. The platform lists payment gateways such as AWDpay and Coinremitter, integrations with Stripe, Xero, HubSpot, and Mailchimp, and tools for SEO, finance analytics, dynamic pricing, wallet systems, and referrals. A manager can ask a chat assistant to pull figures, draft a report, and prepare customer messages, then move directly into sending campaigns or reviewing payments through linked services.

Company communications describe ongoing work on proprietary models, expanded training flows from text, PDFs, and URLs, and deeper tools for chat, analytics, and video. That roadmap suggests that My Main AI views conversation—spoken or typed—as a central control surface for complex workflows, with automation stepping in behind the scenes so users can focus on clear instructions rather than manual configuration.