What is CRM?

Customer Relationship Management, or CRM, is a platform that can be used by anyone to help improve their interactions with their customers. The modern concept first came into being in the 1980s as businesses started using databases to track customer interactions. However, it can trace its origins to the paper files and records that were maintained by anyone to ensure a personal touch to interactions.

Today’s CRM services are usually hosted on cloud technology, allowing everyone in the company, whatever their jobs and wherever they are, to log in to access and add to records. A modern CRM can manage every aspect of the customer journey, from acquisition and marketing, through to sales, support and beyond.

A well-implemented CRM can improve a company’s bottom-line, helping them to increase sales, but also the customer experience, in turn boosting customer retention.

What is Salesforce?

Salesforce is the world’s leading CRM platform. Used by over 150,000 companies, it is highly scalable, and can grow with a business, even if they become global corporations. A cloud-based CRM, it offers a suite of connected apps, covering marketing, sales, commerce, and customer service.

It also takes advantage of the rich data collected to offer analytics that can be used to boost sales, follow-up with customers and to develop and improve products and services.

It is also one of the most adaptable CRM platforms available. Its Lightning platform makes it easy to create custom applications. And it offers seamless integration with hundreds of other services, and thousands of third-party apps. 

Salesforce Certifications?

Like any software or service, it takes a bit of knowledge to get the most of any CRM, even those as well-designed as Salesforce. Anyone looking for jobs working on Salesforce can expect interview questions about certifications.

But training on Salesforce is not just a great way to get ahead in a career, it’s a great way for a business to get ahead as well, ensuring they are getting all they can from their CRM.

Through Salesforce’s Trailhead Academy, there are over forty Salesforce Certifications available, taking users from absolute beginners to Salesforce wizards. These certificates cover every aspect of Salesforce, through five roles: administrator, marketer, architect, developer, and consultant.

Admin certifications will ensure holders can manage their system, helping everyone else get the most out of it. While marketer certification holders can learn how to create unique, targeted campaigns to win customers and sales.

Architect certification training teaches how to design processes to solve problems, while designer certificated staff can amend the UI to make Salesforce as user-friendly and intuitive as possible. And for real power-users, developer certification will prove they have the know-how to extend Salesforce with its Lightning Platform.

Finally, Salesforce offers certification for consultants, showing they can be trusted to who with clients, understand their needs and develop the solutions to address them. Get professional Salesforce certification through practical based training under the guidance of experienced tutors. These Salesforce interview questions will help you further practice.

If you want to get the most out of Salesforce, and see that impact on your bottom line, then getting Salesforce certification is one of the best investments you can make.