Tech

What is CRM? How is Salesforce related to CRM? Salesforce Certifications

Published

3 years ago

August 18, 2021

What is CRM?

Customer Relationship Management, or CRM, is a platform that can be used by anyone to help improve their interactions with their customers. The modern concept first came into being in the 1980s as businesses started using databases to track customer interactions. However, it can trace its origins to the paper files and records that were maintained by anyone to ensure a personal touch to interactions.

Today’s CRM services are usually hosted on cloud technology, allowing everyone in the company, whatever their jobs and wherever they are, to log in to access and add to records. A modern CRM can manage every aspect of the customer journey, from acquisition and marketing, through to sales, support and beyond.

A well-implemented CRM can improve a company’s bottom-line, helping them to increase sales, but also the customer experience, in turn boosting customer retention.

What is Salesforce?

Salesforce is the world’s leading CRM platform. Used by over 150,000 companies, it is highly scalable, and can grow with a business, even if they become global corporations. A cloud-based CRM, it offers a suite of connected apps, covering marketing, sales, commerce, and customer service.

It also takes advantage of the rich data collected to offer analytics that can be used to boost sales, follow-up with customers and to develop and improve products and services.

It is also one of the most adaptable CRM platforms available. Its Lightning platform makes it easy to create custom applications. And it offers seamless integration with hundreds of other services, and thousands of third-party apps.

Salesforce Certifications?

Like any software or service, it takes a bit of knowledge to get the most of any CRM, even those as well-designed as Salesforce. Anyone looking for jobs working on Salesforce can expect interview questions about certifications.

But training on Salesforce is not just a great way to get ahead in a career, it’s a great way for a business to get ahead as well, ensuring they are getting all they can from their CRM.

Through Salesforce’s Trailhead Academy, there are over forty Salesforce Certifications available, taking users from absolute beginners to Salesforce wizards. These certificates cover every aspect of Salesforce, through five roles: administrator, marketer, architect, developer, and consultant.

Admin certifications will ensure holders can manage their system, helping everyone else get the most out of it. While marketer certification holders can learn how to create unique, targeted campaigns to win customers and sales.

Architect certification training teaches how to design processes to solve problems, while designer certificated staff can amend the UI to make Salesforce as user-friendly and intuitive as possible. And for real power-users, developer certification will prove they have the know-how to extend Salesforce with its Lightning Platform.

Finally, Salesforce offers certification for consultants, showing they can be trusted to who with clients, understand their needs and develop the solutions to address them. Get professional Salesforce certification through practical based training under the guidance of experienced tutors. These Salesforce interview questions will help you further practice.

If you want to get the most out of Salesforce, and see that impact on your bottom line, then getting Salesforce certification is one of the best investments you can make.

Tech

Resist Temptation and Get More Productive With Website and App Blockers

Published

3 weeks ago

July 4, 2024

Jonathan Grilli

From reading the latest news to looking for your next big vacation (or being captivated by social media), the Internet has become a massive landscape of diverse content. With the digital world filled with countless distractions, resisting temptation and being able to focus has become more and more difficult. The development of website and app blockers provides a simple solution to avoid scooting down portal pathways that hinder productivity and, sometimes, lead to negative consequences.

As a worldwide societal phenomenon, the Internet is rapidly evolving, with entire economies and personal relationships relying on the web. A website and app blocker intentionally restricts access to specific internet sites and apps through software programs. Website and app blocker software can be downloaded as add-ons or extensions for browsers, like website blocking on Chrome. Such blocking can include programs that assist in URL-based blocking, Platform-based blocking—specifically when using search engines, and Domain Name Systems blocking, which all make it difficult to access specified domains and websites on the Internet.

Many website and app blockers allow you to enter websites and apps that you want to restrict access to for a certain time period throughout the day or a certain length of time. This can be helpful to those who need to focus on studying but keep falling into temptation’s trap, straying away from what needs to be done to engage in unnecessary Google searches or scrolling through Instagram posts.

However, there are website and app blockers that can permanently restrict access to specified sites and apps. With potentially crucial reasons to restrict access to Internet content, blocking software could improve daily lives. Those struggling with shopping addiction or facing negative consequences at work for an inability to remain focused may find website and app blockers incredibly beneficial.

Website and app blocking isn’t confined to personal, individual use. It has become a rising trend for many governments to utilize this software when blocking illegal content. Yet, the software can also help parents, guardians, and other family and friends block access to harmful content and inappropriate material for children.

By restricting access to certain websites or apps, you allow yourself to build new and more productive habits, or keep yourself and your kids safe. Through establishing “forced focus” times for yourself, concentrating solely on your work or tasks at hand becomes easier. Protectivity has many proven benefits. Committing to what needs to be done can help build your self-worth, creating a feeling of accomplishment that is good for your mood. Even if the things you need to focus on and get done are smaller tasks in nature, accomplishing your daily tasks can help ward off excessive stress and anxiety, as well as depression.

NetNanny, BlockSite, and Surfblocker as some of the most effective website and app blocking software. BlockSite is a blocking software used globally by millions of people, and it provides relief from temptation by temporarily blocking websites and apps, so you can focus, be productive, and build self-control habits.

Whether you are trying to keep yourself in check or your family safe, website and app-blocking software limits screen time while providing customization to users that help tailor usage to individual needs.