Tech
What is CRM? How is Salesforce related to CRM? Salesforce Certifications

What is CRM?
Customer Relationship Management, or CRM, is a platform that can be used by anyone to help improve their interactions with their customers. The modern concept first came into being in the 1980s as businesses started using databases to track customer interactions. However, it can trace its origins to the paper files and records that were maintained by anyone to ensure a personal touch to interactions.
Today’s CRM services are usually hosted on cloud technology, allowing everyone in the company, whatever their jobs and wherever they are, to log in to access and add to records. A modern CRM can manage every aspect of the customer journey, from acquisition and marketing, through to sales, support and beyond.
A well-implemented CRM can improve a company’s bottom-line, helping them to increase sales, but also the customer experience, in turn boosting customer retention.
What is Salesforce?
Salesforce is the world’s leading CRM platform. Used by over 150,000 companies, it is highly scalable, and can grow with a business, even if they become global corporations. A cloud-based CRM, it offers a suite of connected apps, covering marketing, sales, commerce, and customer service.
It also takes advantage of the rich data collected to offer analytics that can be used to boost sales, follow-up with customers and to develop and improve products and services.
It is also one of the most adaptable CRM platforms available. Its Lightning platform makes it easy to create custom applications. And it offers seamless integration with hundreds of other services, and thousands of third-party apps.
Salesforce Certifications?
Like any software or service, it takes a bit of knowledge to get the most of any CRM, even those as well-designed as Salesforce. Anyone looking for jobs working on Salesforce can expect interview questions about certifications.
But training on Salesforce is not just a great way to get ahead in a career, it’s a great way for a business to get ahead as well, ensuring they are getting all they can from their CRM.
Through Salesforce’s Trailhead Academy, there are over forty Salesforce Certifications available, taking users from absolute beginners to Salesforce wizards. These certificates cover every aspect of Salesforce, through five roles: administrator, marketer, architect, developer, and consultant.
Admin certifications will ensure holders can manage their system, helping everyone else get the most out of it. While marketer certification holders can learn how to create unique, targeted campaigns to win customers and sales.
Architect certification training teaches how to design processes to solve problems, while designer certificated staff can amend the UI to make Salesforce as user-friendly and intuitive as possible. And for real power-users, developer certification will prove they have the know-how to extend Salesforce with its Lightning Platform.
Finally, Salesforce offers certification for consultants, showing they can be trusted to who with clients, understand their needs and develop the solutions to address them. Get professional Salesforce certification through practical based training under the guidance of experienced tutors. These Salesforce interview questions will help you further practice.
If you want to get the most out of Salesforce, and see that impact on your bottom line, then getting Salesforce certification is one of the best investments you can make.
Tech
Maveryx – The best automated software testing tool

Which software, among the many available solutions, do you know will be the ideal fit for your company? Well then, let’s just dive deep into it. Despite beginning in 2009 as an open-source initiative, Maveryx was created in 2012.
During a meeting in front of the “Castel dell’Ovo” and the “Island of Megaride,” two of Naples’ most emblematic sites, the concept for Maveryx emerged. This is the reason the project was originally going to be called “Megaride.” The test automation tool was named “Maveryx,” derived from the founders’ terms when the first public version was prepared. The business was established with the same name, and its main office is still in front of the Island of Megaride.
The Maveryx automated software testing tool is a powerful, application-independent tool that can test any software. It is based on the Java platform and can test web applications, thick-client applications, and even mobile apps. The Maveryx automated software testing tool is unique because it does not require scripting or coding. This means that it is very user-friendly and can be used by anyone, even those with no coding experience.
The Maveryx automated software testing tool offers functional UI, regression, data-driven, and codeless testing capabilities for various desktop and Web technologies. Its cutting-edge and intelligent technology examines the UI of the program while it is running, just like a senior tester would. Using Maveryx, you can automate early and reduce the time it takes to market without sacrificing quality.
Advanced functional and regression testing features from Maveryx make it possible for inexperienced and seasoned testers to create reliable automated tests for desktop and web apps. Maveryx enables you to design efficient and effective tests using either a traditional or agile approach, with or without coding. The clever object identification engine of Maveryx is its most significant breakthrough. Their instrument distinguishes itself from every other item on the market thanks to a technology focused on people’s needs.
An engine for machine vision is Maveryx’s key feature. It looks at the user interface throughout test execution and runtime to identify the items to test, even if those objects change between the time the test was written and when it is performed. The essential advantage is the ability to search for items within the Application Under Test (AUT) without specifying a search strategy. Maveryx does not require, Monitoring tools, GUI mapping, object/image archives, tracking systems, spy tools, or recordings.
It’s like having an experienced, seasoned tester set up and conduct all the tests you need to run on your behalf. The more labor you do for yourself, the quicker you can release software. The NO-CODE functionality is another fundamental component. This functionality allows functional rather than tech users without programming experience to write tests.
So, if you are looking for an automated software testing tool that is powerful yet easy to use, you should check out Maveryx. Maveryx automated software testing tool will save you a lot of time and effort. So why wait? Try out Maveryx today!
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