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How video content steals the attention of a scroller?

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The social media and other platforms on the web are drenched in content that catches the spectator’s attention. Numerous content creators, marketing agencies, and brands toil hard to make their content trend and gain views. Although there is a plethora of content present on different browsers, only the unique and engaging content catches the attention of scrollers.

The recent epochal shift has digitized nearly everything. One form of content that is prevailing exceptionally in the contemporary world is videos. This recording, reproducing, and broadcasting of moving visual images steal the attention of net heads phenomenally. Following that, individuals are now used to covering thousands of kilometers on their smart screens with their thumbs by simply scrolling on different social platforms.

As a result, content is abundant. However, videos are a kind of content that stops an individual from scrolling further to view the engaging content shown in the video. The moving visuals lure individuals to keep on watching the video. If made right, videos can take information and make it easy to interpret in a short amount of time. It has been contemplated through research that a one-minute video is worth 1.8 million words.

The human brain can process visuals much quicker than it can text. About 90% of the total information transmitted to the brain is visual. Moreover, the brain can process these visuals 60,000 times faster than text. The human mind is not only more used to seeing visuals but is also better at interpreting them.

Videos are more engaging than texts and even images because they are of higher resolution. Higher resolutions mean more pixels per inch (PPI), resulting in more pixel information and creating a high-quality, crisp video. This grabs the attention of the viewer and forces them to spend time on videos.

Evident is the fact that brands and other agencies make out the most from video to increase their website traffic. They use this form of multimedia to execute constructive branding, which helps them spread their message of what products or services their brand offers. Companies that use videos on their websites have 41% more web traffic from searches than websites that do not use this innovation. Videos also drive organic traffic up by 157%. Further, one can gain this increased traffic by placing videos on their website’s landing pages. Embedding videos on landing pages can increase conversions by 80%.

Videos are an excellent form of media that has proved beneficial to both brands and content creators. However, the real challenge is to make top-quality videos to stand out in the concentrated social market. One platform which provides exceptional tools and strategies to make unique videos is InVideo. This Mumbai-based startup provides a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Since its launch at the end of 2017, it has gained more than a million users from 195 countries who have created more than 2 million videos in over 75 languages.

Founded by Sanket Shah (CEO) and Harsh Vakharia, InVideo has become the talk of the town in just four years due to its affordable rates and excellent services. With the launch of their mobile app, Filmr, they will now also make easy and quick video creation accessible to mobile users across the globe. This constructive platform uses high technology comprising premium pro features and stock footage which the user creates an outstanding video. InVideo is fostering in creating unique and engaging content through their compelling video-making platform.

“I have tried different cloud-based video creators, and no doubt this is the best I have used so far. Their templates are really good and they keep on adding new features and templates based on their users’ suggestions. I want to emphasize how powerful their video editor is that you can edit almost everything. The InVideo team, including the CEO, is very active on the live chat and on their Facebook group. They usually reply within just a few minutes to answer customer queries or problems. The kind of support that I received from the team is really top notch! they even send you personal emails just to let you know that the problem is solved.” Says Vinson, SEO Specialist

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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