Business
Tech, Health And FMCG Sparking Interest Among Investors In Africa: Amne Suedi

Female Entrepreneur and Investment Expert Amne Suedi shares how some sectors have more potential to attract FDI in Africa in recent times.
The African continent is slowly transitioning from receiving deficits and grants to being one of the biggest investment opportunities. While all sectors have witnessed reasonable growth – technology, health and FMCG sectors have the greatest potential to attract FDI in Africa in the future.
Amne Suedi, a legal practitioner and lawyer, with over a decade of experience in investment advisory ‘Shikana Group’ shares her insights. She advises foreign investors on the best solutions that are workable and compliant with the African markets they want to enter into, or are already operating in. She started the business as a way to showcase the different sides of Africa and to ensure that investments really do make an impact. Today, Amne helps foreign investors, international organizations, multinational companies, and even SMEs to invest in Africa. Amne is also set to launch a new jewelry and gemstone business ‘Zambarau’ soon.
As an investment expert, Amne has a wealth of knowledge related to the current market trends and potential investment opportunities. She discusses how certain sectors in Africa are sparking particular interest among investors.
Booming Tech Sector In A Digitized Continent
We have all been aware of COVID-19 and its effects on the world. Amidst the pandemic, we have all seen a rise in technology. Amne suggests, especially in the legal area, we’ve seen increasing adoption of technology. Law firms in Nigeria and other parts of the continent were already steering this way, but there has been a full-scale adoption of technology, not only with the firms, but also with the courts.
Africa has already been witnessing a surge in technology-related investments. This has been a burgeoning tech trend in Nigeria, Kenya, Cape Town and across South Africa. Technology is an exciting space that includes many industries – from artificial intelligence (AI), blockchain, self-driving technologies, smartphones, the ongoing trend to software-as-a-service (SaaS), the Internet of Things (IoT), streaming media services, automobiles, and more. It’s a sector full of investment opportunities as Africa continues to grow on the path to digitization, shares Amne.
More Investment Opportunities
As Amne works with numerous foreign investors on a daily basis, she has observed that deals around infrastructure also continue to attract investments in Africa. Telecom infrastructure, of course, is the backbone of Africa, but even hard infrastructure, like roads, railways, power and electricity are potential investment gold mines! Renewable energy, solar power and gas remain interesting as much of the world relies on Africa for these. Her company, Shikana Group, is also planning to invest in some African business opportunities and the technology education space.
Two other sectors where Amne would like to see more investment, and she suggests would do well in these COVID times, are health and agriculture. Needless to say, the pandemic has led to a growing need for all kinds of healthcare supplies. Then, of course, there is FMCG. Pandemic or not, FMCG products are a necessity, so Amne thinks investments in the food and agricultural sector continue to remain attractive to global investors.
Are you planning to invest in Africa and enter this continent full of business expansion possibilities? Amne and her team can help you with identifying and executing suitable market entry strategies, business setup and licencing, structuring joint venture agreements, mergers and acquisitions, private equity investments and much more. Click here for more information on how you can invest in Africa.
Business
The Perfect Investment: RAD Diversified and Income-Producing Farms

Amidst the global lockdown of 2020, Dutch Mendenhall, founder of RADD America, began looking for an alternative to standard residential real-estate investments. So, he turned his analysis to farms and was blown away by the immense potential he saw. After going public in late 2019, RADD America purchased US farmland and made slices of the real estate available at minimum investments of $10,000.
Income-producing farms vs. other real estate asset classes
According to Mendenhall, an apartment complex in today’s US real estate market commands approximately a 4% or 5% cap rate. Farms offer somewhere around a 15% to 20% cap rate.
“When I first began looking at investing in farms, I compared each acre to an apartment or housing unit,” Mendenhall recalls. “The variety that income-producing farms provide is what I really love about them as an opportunity. With one season producing wheat and corn the next, you can double tap — you can raise livestock on top of agriculture. Putting money into the farm only pays off in time. Everything from improving soil to increasing irrigation makes a major impact on potential income, and so much of America’s farmland has fallen into disrepair during the last 20 years.”
When Mendenhall began investing during the early days of the pandemic, sustainable acres of producing farmland sold anywhere from $3,500 to $5,000. Today, he finds that income-producing acres of farmland easily sell for $9,500 to $10,000.
“I’ve seen farmland values almost double during the last couple of years,” Mendenhall says. “Currently, we’re in Tennessee, Arkansas, and Idaho, but we are analyzing land all over America. What reports don’t show is the difference between a properly maintained acre of farmland and an acre that is in disarray. There’s only so much workable farmland on the market today. We’ve hit the tipping point, and now, there’s a scarcity of land for people to buy. If you have the opportunity to purchase amazing agricultural land, you have to pull the trigger quickly.”
Income-producing farms as an asset class
Mendenhall is no stranger to investors. Since 2006, he’s connected them to deals in short sales, wholesaling, residential properties, and storage units, though he admits that every asset class has caused the same excitement as farmland. “At this point, we can’t find enough bargains for our investors,” he says. “They take real pride in their investments and keep asking us for more.”
RADD America takes a true grassroots approach when connecting its investors to farmland. “The farming world is different from any other in real estate,” explains Mendenhall. “We start by having our acquisitions and agricultural teams meet with farmers. When we get ready to brand cattle or plant, all the local farmers come and help. In the same spirit, our teams go out and help the local farmers when it’s their turn to brand and plant. To do it right, you have to build a relationship and a connection that’s quite different than other types of investing.”
RADD America is composed of expert investors and expert farmers. The company offers its investments through fractionalized ownership. In other words, the company purchases one farm and then allows a joint pool of investors to own it together.
“If you don’t have a team that knows how to farm and maximize income, you’re not going to get the best possible return for investors,” warns Mendenhall. “Thankfully, our team isn’t so big for this type of investing that we forget who we are, and we have the economy to scale at a great pace.”
The impact of global competition on income-producing farm investments
RADD America closely monitors global trends. In Mendenhall’s experience, investors win when they move before the market. However, when they move after the market, they lose.
“When Russian first invaded and sparked its war with Ukraine, for example, we kept a close eye on its global impact,” he says. “As one of the largest producers of wheat in the world, we knew that Ukraine — now in the midst of a war — wasn’t going to be able to produce wheat at the same scale, so someone else needs to step in and fill the gap. We’re constantly monitoring what’s happening in the world to stay on top of evolving trends.”
In terms of global competition, Mendenhall is frustrated by foreign entities staking ownership of American farmland and agriculture. In this area, China has positioned itself as the number one threat to the sovereignty of the United States.
“When foreign powers have ownership of agricultural land in the US, it puts us all at risk as Americans,” remarks Mendenhall. “Over the past few years, we’ve seen soil quality erode, closures of meatpacking plants, and numerous fires. The likelihood of nuclear war in this age is very small. The quiet war of buying American agriculture and unsettling the American dollar is the threat we face today.”
Clearly, RADD America has a lot to pay attention to at home and abroad. “We’re monitoring weather patterns and making one-year, three-year, and five-year predictions,” Mendenhall explains. “We’re also paying close attention to interest rates to see where this shifting economy is headed. The up-and-down cycles are faster than they’ve ever been. Monitoring the industry is critical. With expert investors and agricultural specialists from RADD America on your team, farmland can be one of your most promising and rewarding investment opportunities.”
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