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Tech, Health And FMCG Sparking Interest Among Investors In Africa: Amne Suedi

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Female Entrepreneur and Investment Expert Amne Suedi shares how some sectors have more potential to attract FDI in Africa in recent times.

The African continent is slowly transitioning from receiving deficits and grants to being one of the biggest investment opportunities. While all sectors have witnessed reasonable growth – technology, health and FMCG sectors have the greatest potential to attract FDI in Africa in the future.

Amne Suedi, a legal practitioner and lawyer, with over a decade of experience in investment advisory ‘Shikana Group’ shares her insights. She advises foreign investors on the best solutions that are workable and compliant with the African markets they want to enter into, or are already operating in. She started the business as a way to showcase the different sides of Africa and to ensure that investments really do make an impact. Today, Amne helps foreign investors, international organizations, multinational companies, and even SMEs to invest in Africa. Amne is also set to launch a new jewelry and gemstone business ‘Zambarau’ soon.

As an investment expert, Amne has a wealth of knowledge related to the current market trends and potential investment opportunities. She discusses how certain sectors in Africa are sparking particular interest among investors.

Booming Tech Sector In A Digitized Continent

We have all been aware of COVID-19 and its effects on the world. Amidst the pandemic, we have all seen a rise in technology. Amne suggests, especially in the legal area, we’ve seen increasing adoption of technology. Law firms in Nigeria and other parts of the continent were already steering this way, but there has been a full-scale adoption of technology, not only with the firms, but also with the courts.

Africa has already been witnessing a surge in technology-related investments. This has been a burgeoning tech trend in Nigeria, Kenya, Cape Town and across South Africa. Technology is an exciting space that includes many industries – from artificial intelligence (AI), blockchain, self-driving technologies, smartphones, the ongoing trend to software-as-a-service (SaaS), the Internet of Things (IoT), streaming media services, automobiles, and more. It’s a sector full of investment opportunities as Africa continues to grow on the path to digitization, shares Amne.

More Investment Opportunities

As Amne works with numerous foreign investors on a daily basis, she has observed that deals around infrastructure also continue to attract investments in Africa. Telecom infrastructure, of course, is the backbone of Africa, but even hard infrastructure, like roads, railways, power and electricity are potential investment gold mines! Renewable energy, solar power and gas remain interesting as much of the world relies on Africa for these. Her company, Shikana Group, is also planning to invest in some African business opportunities and the technology education space.

Two other sectors where Amne would like to see more investment, and she suggests would do well in these COVID times, are health and agriculture. Needless to say, the pandemic has led to a growing need for all kinds of healthcare supplies. Then, of course, there is FMCG. Pandemic or not, FMCG products are a necessity, so Amne thinks investments in the food and agricultural sector continue to remain attractive to global investors.

Are you planning to invest in Africa and enter this continent full of business expansion possibilities? Amne and her team can help you with identifying and executing suitable market entry strategies, business setup and licencing, structuring joint venture agreements, mergers and acquisitions, private equity investments and much more. Click here for more information on how you can invest in Africa.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

VPNRanks Report Uncovers User Discontent with Majority of VPN Services

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A groundbreaking report by VPNRanks reveals significant user dissatisfaction with the majority of VPN services, showing that 89% of VPNs globally fail to meet user satisfaction standards. This revelation comes at a critical time when digital security is paramount, and the demand for reliable VPN services continues to rise.

The Importance of User Satisfaction in the VPN industry

According to industry statistics from Global Market Insights, the global VPN market size was valued at USD 45 billion in 2022 and is estimated to grow at a compound annual growth rate (CAGR) of around 20% from 2023 to 2032. Driven by the growing instances of cybercrimes and data thefts, coupled with the increasing proliferation of wireless devices and digital infrastructures across industries, user satisfaction remains a critical challenge for many providers. High user satisfaction is essential for customer retention, brand reputation, and long-term success in the competitive VPN market.

“User satisfaction is the cornerstone of success in the VPN industry. In a market flooded with options, it’s the real user experiences that set the leading providers apart. VPNScore helps users navigate this complex landscape by highlighting services that excel in meeting user expectations,” said Muhammad Saleem Ahrar, COO of webAffinity, the team behind VPNRanks.

VPNRanks is a leading VPN review platform that leverages sentiment analysis to provide comprehensive and unbiased reviews of VPN services. Its VPNScore is based on an AI-driven analysis of publicly available user reviews. The platform aims to simplify the process of identifying the best VPN provider tailored to each user’s unique needs.

VPNRanks Untangles Complex Findings on Key Features

VPNRanks evaluated four key features — ease of use, ease of setup, ability to meet user requirements, and quality of support — to identify the VPN companies that excel at customer satisfaction. To determine a final rank for each metric, VPNRanks combined a popularity score, which contributed 20 percent of the total, with a satisfaction score, which contributed 80 percent.

The study sifted through reviews on 93 paid VPN companies to determine the top providers. The VPNRanks report, issued in June 2024, provides rankings for each key feature and overall customer satisfaction. ExpressVPN achieved the top VPNScore — 6.29 out of 10 — for overall satisfaction globally. The next four top companies in that category, listed in descending order, are PureVPN, NordVPN, PrivateVPN, and Surfshark.

By assessing a variety of categories, the VPNRanks study reveals the challenges users face when trying to identify the best option to meet their needs. For example, NordVPN received a nearly perfect popularity score of 9.46 out of 10 but only a 4.7 satisfaction score. PrivateVPN received a satisfaction score of 6.69 out of 10, which rivaled ExpressVPN’s score in that category, but received a popularity score of only 1.23 out of 10.

The global rankings for ease of use illustrate how challenging identifying a quality provider can be. VeePN received a very high satisfaction score of 7.18 out of 10 while receiving a popularity score of less than 1 out of 10. The findings reveal a gap between user experience and market penetration that can effectively keep the best option hidden from the consumer.

The VPNRanks report gives users insight into satisfaction and popularity while providing a balanced assessment via its VPNScore. “Users should choose based on their priorities, whether it’s user satisfaction, market presence, or a balanced option,” the report states.

VPNRanks Shows Providers How to Become More Competitive

In addition to serving as a guide for consumers, VPNRanks also maps out a pathway for VPN providers seeking greater market share. The VPN providers that consistently appear in the top spots on the VPNRanks charts are those that have achieved a balance between popularity and user satisfaction. Those who neglect one or the other cannot keep pace with market leaders.

The report explains that those with high satisfaction scores but low popularity “might be well-loved by their users but need to increase their market visibility to compete more effectively.” Achieving overall success in the VPN market requires balancing user satisfaction with market presence, it advises.

Conclusion

As the need for VPN services continues to grow, businesses can expect to see more providers enter the market, making the task of identifying the best option more difficult. The insights VPNRanks provides stand as a timely beacon, guiding users to providers who can satisfy their needs and support their operations.

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