Business

How video content steals the attention of a scroller?

Published

3 years ago

September 13, 2021

The social media and other platforms on the web are drenched in content that catches the spectator’s attention. Numerous content creators, marketing agencies, and brands toil hard to make their content trend and gain views. Although there is a plethora of content present on different browsers, only the unique and engaging content catches the attention of scrollers.

The recent epochal shift has digitized nearly everything. One form of content that is prevailing exceptionally in the contemporary world is videos. This recording, reproducing, and broadcasting of moving visual images steal the attention of net heads phenomenally. Following that, individuals are now used to covering thousands of kilometers on their smart screens with their thumbs by simply scrolling on different social platforms.

As a result, content is abundant. However, videos are a kind of content that stops an individual from scrolling further to view the engaging content shown in the video. The moving visuals lure individuals to keep on watching the video. If made right, videos can take information and make it easy to interpret in a short amount of time. It has been contemplated through research that a one-minute video is worth 1.8 million words.

The human brain can process visuals much quicker than it can text. About 90% of the total information transmitted to the brain is visual. Moreover, the brain can process these visuals 60,000 times faster than text. The human mind is not only more used to seeing visuals but is also better at interpreting them.

Videos are more engaging than texts and even images because they are of higher resolution. Higher resolutions mean more pixels per inch (PPI), resulting in more pixel information and creating a high-quality, crisp video. This grabs the attention of the viewer and forces them to spend time on videos.

Evident is the fact that brands and other agencies make out the most from video to increase their website traffic. They use this form of multimedia to execute constructive branding, which helps them spread their message of what products or services their brand offers. Companies that use videos on their websites have 41% more web traffic from searches than websites that do not use this innovation. Videos also drive organic traffic up by 157%. Further, one can gain this increased traffic by placing videos on their website’s landing pages. Embedding videos on landing pages can increase conversions by 80%.

Videos are an excellent form of media that has proved beneficial to both brands and content creators. However, the real challenge is to make top-quality videos to stand out in the concentrated social market. One platform which provides exceptional tools and strategies to make unique videos is InVideo. This Mumbai-based startup provides a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Since its launch at the end of 2017, it has gained more than a million users from 195 countries who have created more than 2 million videos in over 75 languages.

Founded by Sanket Shah (CEO) and Harsh Vakharia, InVideo has become the talk of the town in just four years due to its affordable rates and excellent services. With the launch of their mobile app, Filmr, they will now also make easy and quick video creation accessible to mobile users across the globe. This constructive platform uses high technology comprising premium pro features and stock footage which the user creates an outstanding video. InVideo is fostering in creating unique and engaging content through their compelling video-making platform.

“I have tried different cloud-based video creators, and no doubt this is the best I have used so far. Their templates are really good and they keep on adding new features and templates based on their users’ suggestions. I want to emphasize how powerful their video editor is that you can edit almost everything. The InVideo team, including the CEO, is very active on the live chat and on their Facebook group. They usually reply within just a few minutes to answer customer queries or problems. The kind of support that I received from the team is really top notch! they even send you personal emails just to let you know that the problem is solved.” Says Vinson, SEO Specialist

Business

How Buttonwood Property Management Navigates the Challenges of Property Management in a Thriving Market

Published

5 days ago

February 7, 2025

Matthew Wiles

A thriving real estate market is full of new opportunities for investment, but it is also rife with significant challenges. One perfect example of this is Toronto’s real estate market, which is bursting with activity due to Toronto’s status as the fastest-growing city in all of North America. Part of Toronto’s fast growth can be attributed to its status as a highly transient city, as 50% of Toronto residents were not born there, but are more recent immigrants or transfers from other nearby cities. As a result, there is a pressing need for more and more residential properties, as well as commercial properties, for companies seeking to take advantage of increased foot traffic.

The challenges of investing in real estate in an urban hub such as Toronto include managing a supply of properties that may not be able to keep up with the demand, as well as keeping property values high in an ever-competitive market. Also, real estate investors struggling to keep up with a highly-demanding market may also experience difficulties with the day-to-day operations of physically maintaining a residential or commercial property.

For these reasons, property management companies have sprung up to address the needs of real estate investors who want to save themselves the time, effort, and stress of tending to all of their properties’ needs. A good property management company should also be capable of paying attention to details and addressing the specifics of relevant regulatory requirements and providing clear communication and dialogue with tenants.

While all of these traits are necessary for property management in Toronto, Buttonwood Property Management has gone above and beyond the call of duty by adding another element to its core ethos. In addition to careful consideration of clients’ needs, Buttonwood Property Management puts people at the heart of everything they do.

“Clients trust us with their most valuable assets because we never compromise on our ethical standards,” Buttonwood Property Management’s [insert name and role of representative here] says. “We specialize in helping owners enjoy peace of mind while ensuring tenants feel right at home.”

In its 14 years of existence, Buttonwood Property Management has built its reputation on long-term relationships with clients and tenants. By thoroughly screening potential tenants, the company has cultivated a spotless reputation, ensuring that rent is always paid to clients on time. Buttonwood Property Management has also provided residential and commercial property management and rental services in the Greater Toronto Area, such as bookkeeping, paying bills, rent collection, initial property inspections, and major renovations.

To date, Buttonwood Property Management has spread its ethos to neighborhoods in Toronto and other nearby areas such as North York, East York, Scarborough, and Mississauga. Through its continuous service, the company has demonstrated that any organization can navigate the challenges of Toronto residential property management by prioritizing quality over quantity and combining expertise with integrity. This has resulted in the company receiving industry awards from organizations such as Kingsway Real Estate Brokerage and iPro Realty Ltd., including the organization’s Platinum Award in 2020.

In the case of property owners, Buttonwood Property Management provides customized solutions to maximize returns while minimizing stress. The company’s experts and specialists take care of everything from tenant screening to maintenance coordination. In the case of tenants, the company seeks to make them feel at home by maintaining properties to the best standards and addressing their concerns promptly. This dual focus has not only strengthened the company’s reputation but also helped create thriving, harmonious communities. Combining professionalism with that personal touch has made Buttonwood Property Management stand out in the very competitive real estate market in Toronto, proving that it is through trust and relationships that sustainable success is realized.