The social media and other platforms on the web are drenched in content that catches the spectator’s attention. Numerous content creators, marketing agencies, and brands toil hard to make their content trend and gain views. Although there is a plethora of content present on different browsers, only the unique and engaging content catches the attention of scrollers.
The recent epochal shift has digitized nearly everything. One form of content that is prevailing exceptionally in the contemporary world is videos. This recording, reproducing, and broadcasting of moving visual images steal the attention of net heads phenomenally. Following that, individuals are now used to covering thousands of kilometers on their smart screens with their thumbs by simply scrolling on different social platforms.
As a result, content is abundant. However, videos are a kind of content that stops an individual from scrolling further to view the engaging content shown in the video. The moving visuals lure individuals to keep on watching the video. If made right, videos can take information and make it easy to interpret in a short amount of time. It has been contemplated through research that a one-minute video is worth 1.8 million words.
The human brain can process visuals much quicker than it can text. About 90% of the total information transmitted to the brain is visual. Moreover, the brain can process these visuals 60,000 times faster than text. The human mind is not only more used to seeing visuals but is also better at interpreting them.
Videos are more engaging than texts and even images because they are of higher resolution. Higher resolutions mean more pixels per inch (PPI), resulting in more pixel information and creating a high-quality, crisp video. This grabs the attention of the viewer and forces them to spend time on videos.
Evident is the fact that brands and other agencies make out the most from video to increase their website traffic. They use this form of multimedia to execute constructive branding, which helps them spread their message of what products or services their brand offers. Companies that use videos on their websites have 41% more web traffic from searches than websites that do not use this innovation. Videos also drive organic traffic up by 157%. Further, one can gain this increased traffic by placing videos on their website’s landing pages. Embedding videos on landing pages can increase conversions by 80%.
Videos are an excellent form of media that has proved beneficial to both brands and content creators. However, the real challenge is to make top-quality videos to stand out in the concentrated social market. One platform which provides exceptional tools and strategies to make unique videos is InVideo. This Mumbai-based startup provides a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Since its launch at the end of 2017, it has gained more than a million users from 195 countries who have created more than 2 million videos in over 75 languages.
Founded by Sanket Shah (CEO) and Harsh Vakharia, InVideo has become the talk of the town in just four years due to its affordable rates and excellent services. With the launch of their mobile app, Filmr, they will now also make easy and quick video creation accessible to mobile users across the globe. This constructive platform uses high technology comprising premium pro features and stock footage which the user creates an outstanding video. InVideo is fostering in creating unique and engaging content through their compelling video-making platform.
“I have tried different cloud-based video creators, and no doubt this is the best I have used so far. Their templates are really good and they keep on adding new features and templates based on their users’ suggestions. I want to emphasize how powerful their video editor is that you can edit almost everything. The InVideo team, including the CEO, is very active on the live chat and on their Facebook group. They usually reply within just a few minutes to answer customer queries or problems. The kind of support that I received from the team is really top notch! they even send you personal emails just to let you know that the problem is solved.” Says Vinson, SEO Specialist
Current challenges of Manufacturing in Mexico
As per the World Trade Organization, Mexico is the 13th biggest exporter of goods and 12th biggest importer of goods globally. A sign of the amazing nature of the manufacturing industry in Mexico is the growth of the industrial labor force that has occurred during 2019. As per the National Institute of Geography and Statistics, the number of Mexicans hired in the industry was 2.5% more than previous years. Economists suggest that the manufacturing in Mexico depends on three major factors:
Manufacturing is diverse
Manufacturing industrial base is broad. Producers of the nation include small companies to big conglomerates such as top-notch pharmaceutical companies, world-class aerospace manufacturers and automotive assemblers and many more.
Also, the manufacturing industry in Mexico supplies domestic input to enhance its products. For instance, Mexico has homegrown cotton to support its textile companies, aluminum supply for its automotive industry usage, polyethylene for its plastic sector and sugar for companies that produce food and beverage products. Irrespective of the fact that use of domestic items is on rise, Mexico still has a long way to go to become self-sufficient and acquire control on its manufacturing processes.
Manufacturing in Mexico uses modern data technology
The launch of new technology is usually a troublesome element in the production sector. The launch of Industry 4.0 into major developed nations has created a lot of challenges for Mexico too.
The Industry 4.0 has made a lot of technologies which can be used in the manufacturing industry such as Internet of Things, Cloud Computing, Artificial Intelligence, Additive Manufacturing, Augmented Reality and more. Data intelligence is of great importance as it permits producers to get precise information pertaining to almost connection in the manufacturing chain to get operational intelligence.
Kimball Electronics in the Guanajuato region is a great example to enter the dominion of industry 4.0. It produces circuit boards and electronic parts and it has started testing data infrastructure on a real-time basis by using OSIsoft technologies to analyze failures and errors.
Using this tool in the manufacturing in Mexico has saved the company a lot of money and time and paved the way to use it at its other locations worldwide. More and more industries in Mexico are adopting new technologies. This is a major and necessary step for the companies that find it difficult to convert large data flows into essential, comprehensive, real-time information.
Manufacturing makes use of highly skilled human capital
INEGI stated that during April 2019, the value of Mexican exported merchandise was calculated $US 39 billion in products. This suggests the gigantic value of products produced by the expert Mexican labor force.
In order to meet the demand created by the Industry 4.0 technologies, it is essential for the nation to create better links between training, education, industry and government. The strength of this bond will enhance better knowledge and strengthen the growth of new businesses in the nation.
Manufacturing in Mexico is in its development phase. It has benefits of diversity, data technology and human resources to take its economy to another level of development.
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