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Assessing the Value of Creative Input in Business

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Many people assume that starting up a business is all about making lots of money and indulging in luxurious profits. However, seasoned businessmen will say otherwise.

For a business to thrive, it is important to add a touch of creative input to really make an impact in the industry and allow customers to be captivated by your work. Creativity in business is an approach that inspires and challenges you to find innovative solutions and create unique opportunities to deal with problems.

That is also one of the major reasons why many prospering companies never fail to amaze us with their new and amazing business services or products – while on the other hand other companies just stick to their old and boring ideas.

In fact, according to the World Economic Forum, it was stated that creative thinking is one of the top three skills that are required to run a successful business. And to further prove our point, we will talk about one of the most highly accomplished innovative thinkers of our time, Kyle Noonan.

Kyle Noonan is a revered American restaurateur, entrepreneur, speaker and a T.V personality. He is also the owner of the prestigious FreeRange Concepts – a restaurant development firm based in Dallas specializing in creating innovative restaurant concepts.

His company initially started with just two employees but eventually made it to over a thousand employees in just four years. Plus, FreeRange Concepts is expected to grow even more than $100mm in annual revenue in 2021.

So what exactly made his company so famous? Here are a couple of his many establishments that have earned him his esteemed reputation.

Bowl & Barrel

In 2012, Noonan started his very first business venture through FreeRange Concepts called Bowl & Barrel. The restaurant had a bowling alley with a complete service modern American tavern including house-made specialties made by Chef Sharon Hage. Dallas was the first place the restaurant launched and eventually made it to San Antonio and Houston by 2016.

Mutts Canine Cantina

After getting a great response from his first venture, he decided to start another restaurant the following year called Mutts Canine Cantina.

Dog lovers especially loved this one as this place was a restaurant AND an off-leash dog park. This way, people were able to either have a relaxing time in the beer garden or play in the off-leash park.

The first location of the restaurant was in Dallas and eventually in Fort Worth in 2018. It also has eleven more units that are under process in various cities such as Arizona, Texas, etc.

The Rustic

This restaurant was launched in 2013 and was one of Noonan’s most famous business ventures. The restaurant was made in partnership with Grammy-nominated country music artist Pat Green.

The Rustic is a full-service restaurant with live music that started in Dallas, and eventually, its growing popularity led to its further establishments in Houston Downtown, Houston Galleria and San Antonio.

These restaurants are prime examples that show how unique ideas can make a significant difference in the business world and lead businessmen like Noonan to their success.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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