Business

Assessing the Value of Creative Input in Business

Published

4 years ago

October 9, 2021

Many people assume that starting up a business is all about making lots of money and indulging in luxurious profits. However, seasoned businessmen will say otherwise.

For a business to thrive, it is important to add a touch of creative input to really make an impact in the industry and allow customers to be captivated by your work. Creativity in business is an approach that inspires and challenges you to find innovative solutions and create unique opportunities to deal with problems.

That is also one of the major reasons why many prospering companies never fail to amaze us with their new and amazing business services or products – while on the other hand other companies just stick to their old and boring ideas.

In fact, according to the World Economic Forum, it was stated that creative thinking is one of the top three skills that are required to run a successful business. And to further prove our point, we will talk about one of the most highly accomplished innovative thinkers of our time, Kyle Noonan.

Kyle Noonan is a revered American restaurateur, entrepreneur, speaker and a T.V personality. He is also the owner of the prestigious FreeRange Concepts – a restaurant development firm based in Dallas specializing in creating innovative restaurant concepts.

His company initially started with just two employees but eventually made it to over a thousand employees in just four years. Plus, FreeRange Concepts is expected to grow even more than $100mm in annual revenue in 2021.

So what exactly made his company so famous? Here are a couple of his many establishments that have earned him his esteemed reputation.

Bowl & Barrel

In 2012, Noonan started his very first business venture through FreeRange Concepts called Bowl & Barrel. The restaurant had a bowling alley with a complete service modern American tavern including house-made specialties made by Chef Sharon Hage. Dallas was the first place the restaurant launched and eventually made it to San Antonio and Houston by 2016.

Mutts Canine Cantina

After getting a great response from his first venture, he decided to start another restaurant the following year called Mutts Canine Cantina.

Dog lovers especially loved this one as this place was a restaurant AND an off-leash dog park. This way, people were able to either have a relaxing time in the beer garden or play in the off-leash park.

The first location of the restaurant was in Dallas and eventually in Fort Worth in 2018. It also has eleven more units that are under process in various cities such as Arizona, Texas, etc.

The Rustic

This restaurant was launched in 2013 and was one of Noonan’s most famous business ventures. The restaurant was made in partnership with Grammy-nominated country music artist Pat Green.

The Rustic is a full-service restaurant with live music that started in Dallas, and eventually, its growing popularity led to its further establishments in Houston Downtown, Houston Galleria and San Antonio.

These restaurants are prime examples that show how unique ideas can make a significant difference in the business world and lead businessmen like Noonan to their success.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.