Business

Gen Z Entrepreneur Surpasses the Traditional Education System to Build His Own Empire

Published

4 years ago

November 10, 2021

“Believe in yourself. If you’ve got an idea behind you and enough belief in it, you’ll make it work.”

Such is the advice of 18-year-old Flynn Blackie, specialist in psychological marketing and the founder of MOD Digital Limited. Starting a business fresh out of high school isn’t exactly the kind of plan everybody shares: usually, people gun for an undergraduate degree before pursuing their dreams.

But Flynn had a different outlook on how his life should go. In fact, he left school at the tender age of sixteen before starting his own business.

An Early Start in the Business

Blackie knew for quite some time that he wanted to eventually start a business of his own.

“I was always looking at side hustles and ways to make extra money. I always felt like I was going to be successful,” Blackie explained.

But at first, like most – if not all – of us, he mapped his life out in such a way as to adhere to the traditional education system. He’d planned to get into a university, snag a degree, and then have a high-paying job.

However, it was his initial dabbling in entrepreneurship that changed his point of view. He started off simple: buying and selling chewing gum. What he did was purchase wholesale chewing gum before selling these to the other kids in school. Soon, his small business evolved to include selling rare sneakers for a profit.

All of this was second nature to him. He began to get the hang of how attracting customers and appealing to a certain niche works.

“I kind of saw my potential as an entrepreneur, leading and getting clients and selling – all of these factors that you need to build up your entrepreneurship skills,” he said. “These qualities were recognized within me when I took a step back to look [at myself]. It became very clear that one day, I wouldn’t just work for a company – I would own it. And it turns out, my first employer was myself.”

Taking That Leap of Faith

Of course, Blackie’s idea of ditching the path of traditional education wasn’t met with unanimous support at first.

“I had to make my own decision before I went to [my parents] and tried to convince them,” Blackie said. “It became pretty apparent that if I were to not leave right now, I’d just be leaving one year later anyway. I knew that, no matter what, this is what I wanted to do.”

It wasn’t about taking the easy way out for Blackie. He made the decision to abandon the traditional education system because he knew where his heart lay: in entrepreneurship. He understood early on that no matter what, he wanted to venture into this realm, and his dream would only be put on hold for as long as he stayed in school. There wasn’t exactly a need to pursue a typical education in Blackie’s eyes.

That was the logic he presented to his parents. His father understood rather immediately. However, it was his mother who took some convincing. After all, this wasn’t a typically ‘safe’ path to tread. Every entrepreneur knows all too well how risky the business is. And for someone at such a young age, Blackie had tons to lose.

However, Blackie made it clear to his mother that he simply had to start his own business. “There were going to be bad grades, or my clients were going to have a terrible experience; it was one of the two,” he said.

In 2019, Flynn Blackie decided to drop out of school.

Thus began his endeavor into the unknown. Equipped with a dream and plenty of in-depth research, Blackie took that risk.

Starting Out with One’s Priorities in Mind

When talking about his initial interest in selling gum and sneakers, Blackie compared these experiences to his current niche. “Nothing really captured me like web design. It felt fun, and it felt pretty easy to make and it came really naturally.”

It was the thrill of receiving payment for the first website he built that made him realize this was the model he wanted to base a solid portion of his business upon. Blackie and his team at MOD Digital started out selling web design services. They also branched out to dabble in social media-related projects and several other ventures. However, the team realized that all these extra services didn’t actually bring MOD Digital the results they were gunning for. They soon learned that they wanted to deliver a more results-based service.

So, they went back to basics. Currently, MOD Digital has gone from a humble start-up to a six-figure agency that has garnered over sixty clients.

When Generation Z Delves into the Realm of Entrepreneurship

Blackie credits a portion of MOD Digital’s success to a youthful mindset. “Being my age can play as a good factor,” he noted in an interview.

Any young person, particularly someone who has grown up in this current technological day and age, knows all too well the power of screentime. As an ardent lover of video games and someone who’s grown up in a tech-savvy environment, Blackie’s mind has become accustomed to the lingo of algorithms.

“The second factor [that makes MOD Digital unique] would be that we’ve niched into a specific service. We have our core service, no matter which client we’re working with. We’re more specific about our system.”

MOD Digital puts the value of its service before anything else. In focusing on how they can best help their clients, they put forth a more personal brand, one that markets authentically and attracts loyal clients. Blackie also acknowledged the pivotal role psychology plays in their marketing process. MOD Digital uses subliminal forms of psychological triggers.

Pushing Past Doubt and Breaking Barriers

Despite Blackie’s current success, he’s no stranger to backlash. Some people assumed that being young equates to inexperience.

“There have been sales pitches where they took the meeting, but as soon as you get on [the call], they stop taking you seriously. You can hear it from their tone or the way they pay attention. You feel insulted, being on the call,” Blackie recalled.

Even communicating with a bank was tough. It was difficult to find someone who would open an account for a mere 16-year-old. However, Blackie persisted.

Today, MOD Digital continues to grow. Even with its current celebrated success, Flynn Blackie has no intentions of getting comfortable. To young entrepreneurs looking to build their own businesses, Blackie actually cautions against taking the risk he took unless one is at a level where they can afford to do so.

“The fundamental thing is to make sure you’re actually in a position where you can leave [school]. Work tirelessly to get to that point. And when you’re there, that’s when it’s time to go. You can’t leave because you ‘want’ to do something, leave because you are doing it, and doing it well.”

Flynn Blackie has certainly walked the path less traveled. His story marks as a calling to other young entrepreneurs: be smart, but don’t be afraid to take calculated risks.

Business

Ethical Affiliate marketing : Defining the Conflict

Published

2 days ago

December 1, 2025

Matthew Wiles

Affiliate marketing in the online casino industry walks a fine line between commercial interest and editorial integrity. Affiliates earn commissions when players register or deposit through affiliate links, yet these same affiliates often publish reviews claiming to guide users toward the best and safest operators. This dual role creates a potential conflict of interest: can a reviewer remain truly objective while being financially rewarded for player conversions?

This ethical tension is not hypothetical, it defines the entire casino review system. Readers expect independent recommendations, while advertisers aim for visibility and sign-ups. The challenge, therefore, lies in ensuring that commercial necessity never compromises editorial honesty. Without clear ethical structures, the trust between affiliate and reader quickly collapses, breaking the foundation of any long-lasting brand in the iGaming space.

The Ethical Solution: Editorial Firewalls

Responsible affiliates have developed a structural response to this dilemma known as the “editorial firewall.” This principle strictly separates commercial operations (such as partner negotiations and commission management) from editorial teams responsible for content, ratings, and recommendations. By preventing advertisers or commercial staff from influencing content, affiliates safeguard the objectivity of their reviews.

Antti Virtanen, Editor in Chief of Kasinohai, explains this responsibility clearly:
“My primary responsibility is to maintain the editorial firewall. If an advertiser’s payment can influence a casino’s star rating, we have failed our readers, and that short-term gain will instantly destroy the decade of trust we have built.”

The editorial firewall functions much like journalistic separation between newsroom and advertising department. Editors work with established criteria: licensing, game variety, payment methods, and player protection measures. Without any interference from commercial targets. When this discipline is followed, affiliates can confidently assure readers that ratings reflect evidence-based quality, not marketing budgets.

Maintaining such independence often comes with short-term sacrifices: rejecting lucrative offers from less trustworthy operators or declining to modify reviews to appease advertisers. Yet, for ethical affiliates, these sacrifices strengthen the brand’s reputation and guarantee the long-term viability of their business model.

Prioritizing Safety and Trust

True ethical affiliation starts with a single non-negotiable principle: only promote casinos that are safe, licensed, and compliant with responsible gambling regulations. Trust begins at selection. Every casino under review should pass a rigorous safety audit, covering valid gaming licenses, secure payment processing, transparent bonus terms, and the presence of responsible gambling tools such as deposit limits and self-exclusion options.

Antti Virtanen underlines this commitment:
“The ethical commitment begins at the gate: our first and most important filter is licensing and player safety. Any operator that fails our rigorous background checks on responsible gaming tools, fair terms, or payment security will never be promoted, regardless of their commercial offering.”

By excluding unsafe or unlicensed platforms, affiliates act as front-line gatekeepers, shielding players from potential fraud or exploitative practices. Ethical affiliates must also stay proactive, regularly updating their databases and removing any operators that lose licenses, alter fair terms, or develop unresolved consumer complaints. This proactive maintenance shows readers that the site’s focus is not only on visibility but on genuine player well-being.

Ethics in affiliate marketing also extend to how bonuses and offers are presented. Affiliates must reject misleading promotions that hide behind fine print or impose unrealistic wagering requirements. Fair representation of bonus terms not only protects players but also differentiates responsible affiliates from competitors who prioritize click volume over credibility.

Transparent Disclosure

Transparency is a cornerstone of ethical affiliate marketing. Readers deserve to understand how affiliate links work and how they affect the content they see. A clear, accessible disclosure explains that the affiliate may receive compensation when users register or deposit through referral links. However, this relationship should never impact the user’s cost, terms, or overall experience on the casino site.

The purpose of transparency is twofold: it builds trust with readers and aligns with regulatory expectations for advertising disclosures. A good disclosure statement is not hidden in small print; it’s presented as part of the site’s editorial ethic. It assures visitors that commercial partnerships never influence ratings, reviews, or recommendations.

In practice, this can appear as a brief statement at the start or end of a review, linking to a detailed explanation of the site’s business model. Clear communication empowers readers to make informed decisions and it alleviates the underlying skepticism that often surrounds online casino reviews.

Transparency also extends to responsible gambling communication. Affiliates should remind readers that gambling involves risk and provide visible links to national helplines, self-exclusion tools, and player protection resources. When ethical values are embedded not only in compliance checklists but also in editorial tone, the brand earns genuine user respect.

Long-Term Value

The ultimate goal of ethical affiliate marketing is sustainability building a relationship of long-term trust that outlasts the allure of short-term profits. A single misleading recommendation might boost conversions temporarily, but the resulting loss of credibility can permanently damage a brand.

Antti Virtanen captures this philosophy:
“In the end, ethical affiliate marketing is not a high-volume business; it’s a high-trust business. Our long-term success isn’t measured by the conversion rate of a click, but by the number of players who return to us because we saved them from a poor or unsafe experience.”

This perspective reframes success away from mere performance metrics toward qualitative measures: user satisfaction, returning readership, and brand reliability. Ethical affiliates understand that authority and trust cannot be purchased—they are earned through consistent transparency, careful editorial standards, and user-focused decision-making.

Long-term value also aligns with broader industry goals of promoting responsible gambling and sustainable player engagement. Affiliates that champion these principles contribute positively to the reputation of the iGaming industry as a whole.

Ethical affiliate marketing is not a static policy it is an ongoing commitment to transparency, responsibility, and respect for the audience’s trust. Establishing strict editorial firewalls, prioritizing player safety, and maintaining open disclosure practices form the blueprint for sustainable success. In an environment driven by competition and revenue potential, ethics are not a hindrance but the very strategy that distinguishes credible affiliates from the rest.