Business

How To Leverage The Great Resignation

Published

4 years ago

March 8, 2022

In the year 2021, more employees were leaving their jobs than ever before. According to the Bureau of Labor Statistics, a staggering 4.5 million Americans quit their jobs in November. The instability brought on by the pandemic has had a greater hit on low-wage sectors including hospitality, transportation, and utilities.

However, the labor market itself is not contracting. People are leaving their jobs to take up other opportunities. The transition to the digital economy has also created a rich and robust gig economy, where freelancing provides a lucrative incentive to work remotely and with more flexibility.

Opportunities in a New Era

The online infrastructure has presented unique opportunities for entrepreneurs to arise. According to an Intuit survey, more people desire to start their own businesses in 2022.

The catalyst for people to start their own businesses or pursue a different career after the pandemic comes with “the ample time they were given to reflect, to realize that they desired the long-term sustainability that pursuing an entrepreneurial path could potentially bring”, Lezly says.

Not uncommon to the feeling of fragility in the corporate workforce, Lezly D’limi was presented with a difficult conundrum. After helping build a talent acquisition company to the millions under a span of a few years, she came to face the reality that she was going to lose it all because of her pregnancy.

“She was now just another ‘resource’ and ‘capacity gap’ that needed filling. This first-hand experience was the trigger she needed to leave and create something of her own, defining a new place where people actually mattered, and their uniqueness was celebrated”.

Lezly is not alone in this feeling. The pandemic has statistically impacted women in the workforce far more than it has in men.

However, as the old adage goes, with one door that closes, another one opens.

There are a variety of skills and services that are higher in demand than ever, and the need for true talent never goes away. Adaptable and quick-minded individuals are likely to benefit from the momentum generated from this transitionary period. This may allow people to explore different outlets of making money, and thus, make the best out of the “Great Resignation”.

Explore New Outlets to Make Income

The rising use of technology and the internet has transformed how many industries operate and redefined the types of skills that are coveted. The opportunities to learn a skill set at the touch of a keyboard are easier than ever. There’s always the option to go back to the drawing board and learn a skill that can be used to build a side hustle. These include, however not limited to e-commerce, writing, content creation, and web development.

Pursuing a freelancing career also allows you to have more reign over your schedule giving you more time to dedicate to the intellectual assets that you’re passionate about.

Another option is to apply your existing skills and expertise in an area to build your own company. Starting a company is a tedious endeavour, but the advantages include the option to scale as you would like, build your own team and work culture, as well as exercise leadership capabilities on a whole different scale.

Lezly D’limi, founding director of Talentko, saw the opportunity to build and scale her own talent acquisition company. However, this time around the company would employ a people-centric, value-driven, and trust-based approach. Taking on the lessons of her own pursuit of freedom in workplaces, she and the Talentko team are on a mission to create flexible working. This means, giving their consultants the skills and tools to be location independent, as well as building their ability to run their desks like their own businesses. Creating true freedom and wealth generation.

Evaluate Your Connection to Your Values

Throughout our working lives, it’s easy to get caught up in the day-to-day tasks, whether you’re an employee or in a management position. Sometimes we find ourselves lacking fulfillment in our careers, and instead of pinpointing exactly what it is, we use artificial targets to guide our work.

When our values are misaligned with our work, it can be difficult to stay engaged, productive, and satisfied long-term.

“Our greatest realizations are uncovered on the days that we take a step back to sit still and observe”, Lezly says.

Choosing to step away from the hustle every once in a while can be beneficial in helping us reevaluate our decisions and can sometimes lead us to make profound changes in our lives.

It was from these periods of quietness, that Lezly found the calling to build her company, Talentko. Reflecting had allowed her to see the detrimental patterns of her past, and how to reconcile these differences between the corporate hustle, and her own vision of the type of company she wanted to build. Today, Talentko operates on the principles of helping people prosper and find joy in their work.

Build a Career that Aligns with your Passion

It is helpful to think of career trajectories as many different opportunities for you to exercise your skills and passion for a subject. For example, if you like to help people; there are several ways you can make a living from that passion. You don’t have to become a doctor; you can teach academics or build an online business that teaches other entrepreneurs how to scale their own companies. If you love to write, you’re not subjected to a career of writing books. There’s an abundance of opportunities in the online space to monetize off your craft.

When we’re passionate about something, the job no longer is a chore, but something we’re happy to put in the extra mile for. This translates to better work, and likely higher productivity on our end so we can use the extra time to manifest into other important areas of our lives; like our health and families.

“The true freedom from owning her own business came from the connection to purpose, impact, and choice”. Lezly was able to leverage her passion for helping others to build a company that allowed people to prosper and grow under a non-toxic, unrestrained work environment.

Conclusion

In the modern age, we are presented with new and emerging opportunities to explore and diversify our skill sets. Climbing the rungs of the corporate ladder is no longer as desirable as it used to be. Employees are prone to choose workplaces that inhibit good work cultures, social and health benefits, as well as the option to work remotely. Freedom and quality of life are important factors in today’s modern workplace culture.

Instead of perceiving the Great Resignation as a signal for failure, we should accept that this new reality might just bring out the types of reforms and innovations that have been long overdue.

Business

Ethical Affiliate marketing : Defining the Conflict

Published

15 hours ago

December 1, 2025

Matthew Wiles

Affiliate marketing in the online casino industry walks a fine line between commercial interest and editorial integrity. Affiliates earn commissions when players register or deposit through affiliate links, yet these same affiliates often publish reviews claiming to guide users toward the best and safest operators. This dual role creates a potential conflict of interest: can a reviewer remain truly objective while being financially rewarded for player conversions?

This ethical tension is not hypothetical, it defines the entire casino review system. Readers expect independent recommendations, while advertisers aim for visibility and sign-ups. The challenge, therefore, lies in ensuring that commercial necessity never compromises editorial honesty. Without clear ethical structures, the trust between affiliate and reader quickly collapses, breaking the foundation of any long-lasting brand in the iGaming space.

The Ethical Solution: Editorial Firewalls

Responsible affiliates have developed a structural response to this dilemma known as the “editorial firewall.” This principle strictly separates commercial operations (such as partner negotiations and commission management) from editorial teams responsible for content, ratings, and recommendations. By preventing advertisers or commercial staff from influencing content, affiliates safeguard the objectivity of their reviews.

Antti Virtanen, Editor in Chief of Kasinohai, explains this responsibility clearly:
“My primary responsibility is to maintain the editorial firewall. If an advertiser’s payment can influence a casino’s star rating, we have failed our readers, and that short-term gain will instantly destroy the decade of trust we have built.”

The editorial firewall functions much like journalistic separation between newsroom and advertising department. Editors work with established criteria: licensing, game variety, payment methods, and player protection measures. Without any interference from commercial targets. When this discipline is followed, affiliates can confidently assure readers that ratings reflect evidence-based quality, not marketing budgets.

Maintaining such independence often comes with short-term sacrifices: rejecting lucrative offers from less trustworthy operators or declining to modify reviews to appease advertisers. Yet, for ethical affiliates, these sacrifices strengthen the brand’s reputation and guarantee the long-term viability of their business model.

Prioritizing Safety and Trust

True ethical affiliation starts with a single non-negotiable principle: only promote casinos that are safe, licensed, and compliant with responsible gambling regulations. Trust begins at selection. Every casino under review should pass a rigorous safety audit, covering valid gaming licenses, secure payment processing, transparent bonus terms, and the presence of responsible gambling tools such as deposit limits and self-exclusion options.

Antti Virtanen underlines this commitment:
“The ethical commitment begins at the gate: our first and most important filter is licensing and player safety. Any operator that fails our rigorous background checks on responsible gaming tools, fair terms, or payment security will never be promoted, regardless of their commercial offering.”

By excluding unsafe or unlicensed platforms, affiliates act as front-line gatekeepers, shielding players from potential fraud or exploitative practices. Ethical affiliates must also stay proactive, regularly updating their databases and removing any operators that lose licenses, alter fair terms, or develop unresolved consumer complaints. This proactive maintenance shows readers that the site’s focus is not only on visibility but on genuine player well-being.

Ethics in affiliate marketing also extend to how bonuses and offers are presented. Affiliates must reject misleading promotions that hide behind fine print or impose unrealistic wagering requirements. Fair representation of bonus terms not only protects players but also differentiates responsible affiliates from competitors who prioritize click volume over credibility.

Transparent Disclosure

Transparency is a cornerstone of ethical affiliate marketing. Readers deserve to understand how affiliate links work and how they affect the content they see. A clear, accessible disclosure explains that the affiliate may receive compensation when users register or deposit through referral links. However, this relationship should never impact the user’s cost, terms, or overall experience on the casino site.

The purpose of transparency is twofold: it builds trust with readers and aligns with regulatory expectations for advertising disclosures. A good disclosure statement is not hidden in small print; it’s presented as part of the site’s editorial ethic. It assures visitors that commercial partnerships never influence ratings, reviews, or recommendations.

In practice, this can appear as a brief statement at the start or end of a review, linking to a detailed explanation of the site’s business model. Clear communication empowers readers to make informed decisions and it alleviates the underlying skepticism that often surrounds online casino reviews.

Transparency also extends to responsible gambling communication. Affiliates should remind readers that gambling involves risk and provide visible links to national helplines, self-exclusion tools, and player protection resources. When ethical values are embedded not only in compliance checklists but also in editorial tone, the brand earns genuine user respect.

Long-Term Value

The ultimate goal of ethical affiliate marketing is sustainability building a relationship of long-term trust that outlasts the allure of short-term profits. A single misleading recommendation might boost conversions temporarily, but the resulting loss of credibility can permanently damage a brand.

Antti Virtanen captures this philosophy:
“In the end, ethical affiliate marketing is not a high-volume business; it’s a high-trust business. Our long-term success isn’t measured by the conversion rate of a click, but by the number of players who return to us because we saved them from a poor or unsafe experience.”

This perspective reframes success away from mere performance metrics toward qualitative measures: user satisfaction, returning readership, and brand reliability. Ethical affiliates understand that authority and trust cannot be purchased—they are earned through consistent transparency, careful editorial standards, and user-focused decision-making.

Long-term value also aligns with broader industry goals of promoting responsible gambling and sustainable player engagement. Affiliates that champion these principles contribute positively to the reputation of the iGaming industry as a whole.

Ethical affiliate marketing is not a static policy it is an ongoing commitment to transparency, responsibility, and respect for the audience’s trust. Establishing strict editorial firewalls, prioritizing player safety, and maintaining open disclosure practices form the blueprint for sustainable success. In an environment driven by competition and revenue potential, ethics are not a hindrance but the very strategy that distinguishes credible affiliates from the rest.