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How To Leverage The Great Resignation

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In the year 2021, more employees were leaving their jobs than ever before. According to the Bureau of Labor Statistics, a staggering 4.5 million Americans quit their jobs in November. The instability brought on by the pandemic has had a greater hit on low-wage sectors including hospitality, transportation, and utilities.

However, the labor market itself is not contracting. People are leaving their jobs to take up other opportunities. The transition to the digital economy has also created a rich and robust gig economy, where freelancing provides a lucrative incentive to work remotely and with more flexibility.

Opportunities in a New Era

The online infrastructure has presented unique opportunities for entrepreneurs to arise. According to an Intuit survey, more people desire to start their own businesses in 2022. 

The catalyst for people to start their own businesses or pursue a different career after the pandemic comes with “the ample time they were given to reflect, to realize that they desired the long-term sustainability that pursuing an entrepreneurial path could potentially bring”, Lezly says.

Not uncommon to the feeling of fragility in the corporate workforce, Lezly D’limi was presented with a difficult conundrum. After helping build a talent acquisition company to the millions under a span of a few years, she came to face the reality that she was going to lose it all because of her pregnancy.

“She was now just another ‘resource’ and ‘capacity gap’ that needed filling. This first-hand experience was the trigger she needed to leave and create something of her own, defining a new place where people actually mattered, and their uniqueness was celebrated”.

Lezly is not alone in this feeling. The pandemic has statistically impacted women in the workforce far more than it has in men. 

However, as the old adage goes, with one door that closes, another one opens.

There are a variety of skills and services that are higher in demand than ever, and the need for true talent never goes away. Adaptable and quick-minded individuals are likely to benefit from the momentum generated from this transitionary period. This may allow people to explore different outlets of making money, and thus, make the best out of the “Great Resignation”.

Explore New Outlets to Make Income

The rising use of technology and the internet has transformed how many industries operate and redefined the types of skills that are coveted. The opportunities to learn a skill set at the touch of a keyboard are easier than ever. There’s always the option to go back to the drawing board and learn a skill that can be used to build a side hustle. These include, however not limited to e-commerce, writing, content creation, and web development.

 Pursuing a freelancing career also allows you to have more reign over your schedule giving you more time to dedicate to the intellectual assets that you’re passionate about.

Another option is to apply your existing skills and expertise in an area to build your own company. Starting a company is a tedious endeavour, but the advantages include the option to scale as you would like, build your own team and work culture, as well as exercise leadership capabilities on a whole different scale.

Lezly D’limi, founding director of Talentko, saw the opportunity to build and scale her own talent acquisition company. However, this time around the company would employ a people-centric, value-driven, and trust-based approach. Taking on the lessons of her own pursuit of freedom in workplaces, she and the Talentko team are on a mission to create flexible working. This means, giving their consultants the skills and tools to be location independent, as well as building their ability to run their desks like their own businesses. Creating true freedom and wealth generation. 

Evaluate Your Connection to Your Values

Throughout our working lives, it’s easy to get caught up in the day-to-day tasks, whether you’re an employee or in a management position. Sometimes we find ourselves lacking fulfillment in our careers, and instead of pinpointing exactly what it is, we use artificial targets to guide our work.

When our values are misaligned with our work, it can be difficult to stay engaged, productive, and satisfied long-term.

 “Our greatest realizations are uncovered on the days that we take a step back to sit still and observe”, Lezly says. 

Choosing to step away from the hustle every once in a while can be beneficial in helping us reevaluate our decisions and can sometimes lead us to make profound changes in our lives.

It was from these periods of quietness, that Lezly found the calling to build her company, Talentko. Reflecting had allowed her to see the detrimental patterns of her past, and how to reconcile these differences between the corporate hustle, and her own vision of the type of company she wanted to build. Today, Talentko operates on the principles of helping people prosper and find joy in their work.

Build a Career that Aligns with your Passion

It is helpful to think of career trajectories as many different opportunities for you to exercise your skills and passion for a subject. For example, if you like to help people; there are several ways you can make a living from that passion. You don’t have to become a doctor; you can teach academics or build an online business that teaches other entrepreneurs how to scale their own companies. If you love to write, you’re not subjected to a career of writing books. There’s an abundance of opportunities in the online space to monetize off your craft.

When we’re passionate about something, the job no longer is a chore, but something we’re happy to put in the extra mile for. This translates to better work, and likely higher productivity on our end so we can use the extra time to manifest into other important areas of our lives; like our health and families.

“The true freedom from owning her own business came from the connection to purpose, impact, and choice”. Lezly was able to leverage her passion for helping others to build a company that allowed people to prosper and grow under a non-toxic, unrestrained work environment.

Conclusion

In the modern age, we are presented with new and emerging opportunities to explore and diversify our skill sets. Climbing the rungs of the corporate ladder is no longer as desirable as it used to be. Employees are prone to choose workplaces that inhibit good work cultures, social and health benefits, as well as the option to work remotely. Freedom and quality of life are important factors in today’s modern workplace culture. 

Instead of perceiving the Great Resignation as a signal for failure, we should accept that this new reality might just bring out the types of reforms and innovations that have been long overdue.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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