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How To Leverage The Great Resignation

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In the year 2021, more employees were leaving their jobs than ever before. According to the Bureau of Labor Statistics, a staggering 4.5 million Americans quit their jobs in November. The instability brought on by the pandemic has had a greater hit on low-wage sectors including hospitality, transportation, and utilities.

However, the labor market itself is not contracting. People are leaving their jobs to take up other opportunities. The transition to the digital economy has also created a rich and robust gig economy, where freelancing provides a lucrative incentive to work remotely and with more flexibility.

Opportunities in a New Era

The online infrastructure has presented unique opportunities for entrepreneurs to arise. According to an Intuit survey, more people desire to start their own businesses in 2022. 

The catalyst for people to start their own businesses or pursue a different career after the pandemic comes with “the ample time they were given to reflect, to realize that they desired the long-term sustainability that pursuing an entrepreneurial path could potentially bring”, Lezly says.

Not uncommon to the feeling of fragility in the corporate workforce, Lezly D’limi was presented with a difficult conundrum. After helping build a talent acquisition company to the millions under a span of a few years, she came to face the reality that she was going to lose it all because of her pregnancy.

“She was now just another ‘resource’ and ‘capacity gap’ that needed filling. This first-hand experience was the trigger she needed to leave and create something of her own, defining a new place where people actually mattered, and their uniqueness was celebrated”.

Lezly is not alone in this feeling. The pandemic has statistically impacted women in the workforce far more than it has in men. 

However, as the old adage goes, with one door that closes, another one opens.

There are a variety of skills and services that are higher in demand than ever, and the need for true talent never goes away. Adaptable and quick-minded individuals are likely to benefit from the momentum generated from this transitionary period. This may allow people to explore different outlets of making money, and thus, make the best out of the “Great Resignation”.

Explore New Outlets to Make Income

The rising use of technology and the internet has transformed how many industries operate and redefined the types of skills that are coveted. The opportunities to learn a skill set at the touch of a keyboard are easier than ever. There’s always the option to go back to the drawing board and learn a skill that can be used to build a side hustle. These include, however not limited to e-commerce, writing, content creation, and web development.

 Pursuing a freelancing career also allows you to have more reign over your schedule giving you more time to dedicate to the intellectual assets that you’re passionate about.

Another option is to apply your existing skills and expertise in an area to build your own company. Starting a company is a tedious endeavour, but the advantages include the option to scale as you would like, build your own team and work culture, as well as exercise leadership capabilities on a whole different scale.

Lezly D’limi, founding director of Talentko, saw the opportunity to build and scale her own talent acquisition company. However, this time around the company would employ a people-centric, value-driven, and trust-based approach. Taking on the lessons of her own pursuit of freedom in workplaces, she and the Talentko team are on a mission to create flexible working. This means, giving their consultants the skills and tools to be location independent, as well as building their ability to run their desks like their own businesses. Creating true freedom and wealth generation. 

Evaluate Your Connection to Your Values

Throughout our working lives, it’s easy to get caught up in the day-to-day tasks, whether you’re an employee or in a management position. Sometimes we find ourselves lacking fulfillment in our careers, and instead of pinpointing exactly what it is, we use artificial targets to guide our work.

When our values are misaligned with our work, it can be difficult to stay engaged, productive, and satisfied long-term.

 “Our greatest realizations are uncovered on the days that we take a step back to sit still and observe”, Lezly says. 

Choosing to step away from the hustle every once in a while can be beneficial in helping us reevaluate our decisions and can sometimes lead us to make profound changes in our lives.

It was from these periods of quietness, that Lezly found the calling to build her company, Talentko. Reflecting had allowed her to see the detrimental patterns of her past, and how to reconcile these differences between the corporate hustle, and her own vision of the type of company she wanted to build. Today, Talentko operates on the principles of helping people prosper and find joy in their work.

Build a Career that Aligns with your Passion

It is helpful to think of career trajectories as many different opportunities for you to exercise your skills and passion for a subject. For example, if you like to help people; there are several ways you can make a living from that passion. You don’t have to become a doctor; you can teach academics or build an online business that teaches other entrepreneurs how to scale their own companies. If you love to write, you’re not subjected to a career of writing books. There’s an abundance of opportunities in the online space to monetize off your craft.

When we’re passionate about something, the job no longer is a chore, but something we’re happy to put in the extra mile for. This translates to better work, and likely higher productivity on our end so we can use the extra time to manifest into other important areas of our lives; like our health and families.

“The true freedom from owning her own business came from the connection to purpose, impact, and choice”. Lezly was able to leverage her passion for helping others to build a company that allowed people to prosper and grow under a non-toxic, unrestrained work environment.

Conclusion

In the modern age, we are presented with new and emerging opportunities to explore and diversify our skill sets. Climbing the rungs of the corporate ladder is no longer as desirable as it used to be. Employees are prone to choose workplaces that inhibit good work cultures, social and health benefits, as well as the option to work remotely. Freedom and quality of life are important factors in today’s modern workplace culture. 

Instead of perceiving the Great Resignation as a signal for failure, we should accept that this new reality might just bring out the types of reforms and innovations that have been long overdue.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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