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The One Percent Movement Founder: 6 Questions We Need To Ask Ourselves To Keep Creating Impact

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How do we measure success? Often, the most successful technological, scientific and artistic innovations are measured based on the number of people they’re able to impact. The ability to scale is what we call it in business terms. 

Now turns to the question of how we can create scale throughout all our lives?

It’s not as complicated as one may think. When people think about making an impact, they think of influencers championing obscure and large projects. As ambitious as someone may be, it’s not hard to feel small when you’re looking at the world through a comparative lens. The truth is, the only way you’re ever going to start making an impact is if you make the conscious decision to start now. Not only so, but dedicating your life to making small movements of shifting the dial forward by 1%. All it takes in retrospect is becoming better by 1% every day, to achieve a growth of 37% by the end of the year, according to James Clear, author of Atomic Habits.

Impact starts with our individual growth. If we’re committed to owning our decisions in a way that benefits humanity at large, then we are making an impact that will add value. You might not be able to assess your impact on the world based on immediate, tangible results, but the impact goes beyond what you can see on the surface. Think of the brightest legends in the world, Shakespeare, Picasso, Einstein…etc. The commonality they share is that they’ve all acquired fame at the same time—when they died.

Their contribution wasn’t for fame but it’s the micromovements they produced in their lifetimes that translated into a big cultural shift for later generations.

This is exactly the type of momentum Kiri-Maree Moore, CEO, and founder of Decision Velocity Global wants every person to move towards. “Leaving a legacy where these footprints will add value to those who follow,” she says. Kiri-Maree Moore is a speaker, advisor, investor, and serial entrepreneur who founded Decision Velocity Global and the One Percent Movement to give a platform to leaders around the world.

She shares the six questions we have to start asking ourselves if we want to create an impact.

Am I adding value?

As simple as physics, every action we take bears a consequence. We can choose to turn in to our calling or turn away from it. For example, if we feel limited by our circumstances we can choose to improve ourselves through education. But if we choose to focus on our limitations, we will always remain stagnant.

No matter how small it appears to be, any amount of progress gives you a bigger leap of confidence to proceed to the next step. “Every time you’re making a decision, you’re either adding value to humanity or taking it away, so ask yourself this: Am I adding value?” Kiri-Maree says.

She believes that a cultural shift will begin when everyone recognizes their ability to contribute, even in the smallest forms. If everyone participates, then the dial will start to move forward. 

What are the patterns that are going to be the most effective?

We’re trained from a young age to have a fixed mindset on many things. However, this deviates us from being curious and finding other pathways that can result in more effective success. For example, many entrepreneurs have reengineered their thought patterns to find solutions to problems that no one else had. 

“It’s hard to disrupt the pattern to what you know,” Kiri-Maree says. “It’s how you’ve always done it, and you don’t know what you don’t know but when you do there needs to be  ownership.” In order for change to occur, we need to disrupt patterns. It’s not about going against the status quo, rather it’s about finding a different way to do things that allow us to narrow the gap between problem and solution.

Do I want to be the same tomorrow as I am today?

It can be overwhelming thinking about how we can “become” this person we want to be overnight, or even within a couple of months. Setting goals for personal growth is important, but measuring ourselves based on how we haven’t met the final outcome is counterproductive. It diminishes our confidence and motivation. Instead, we should focus on setting micro-goals every day. How can I be better than I was yesterday? This could simply be learning one new thing every day. 

Growth is incremental and as Kiri-Maree puts it, “Growth is what it means for you. All I care about is if you’re shifting the dial forward. Everyone is called to play at a different level.” 

Everyone can make the conscious decision to shift the dial forward, but it requires a degree of effort and awareness in our daily life.

If I wasn’t band-aiding, what could I be doing?

As humans, we’re drawn to instant gratification. We prefer to avoid pain and reap the rewards. However, growth can have a direct correlation with the uncomfortable.

Most people rely on band-aids, or quick-fix solutions to ease the discomfort they’re going through. Ask yourself this: Instead of deflecting or covering up the problem you’re facing, how can I identify patterns that lead to this issue, and try to rewire those patterns to produce a different outcome?

Every outcome is a consequence of patterns. If we have a sleep deprivation problem, it could be we’ve developed patterns from staying up late, thus impacting our overall ability to make meaningful contributions throughout the day. The result might be more irritation towards our family and colleagues, and producing lower quality work, but we tend to use coffee or stronger stimulants as a temporary, band-aid solution. But what people don’t realize is the use of short-term fixes decreases the chance of us actually rewiring our patterns to the results we want. A true solution to our sleep issue is to ditch the coffee and rewire our sleeping patterns. This same analogy can be applied to different problems we’re trying to overcome.

How do I prepare for the worst?

Our reaction to things has a large impact on our resilience. If we want a greater impact but we lack resilience, it’s hard for us to follow through on required actions when there are obstacles. Thus, preparation and having the tools to deal with hardship is quintessential for entrepreneurs.

Kiri-Maree suggests having strategies readily to develop tools that can help you navigate the challenges when faced with the uncomfortable. She’s a big believer in building human intelligence (HI).

When we work on building the muscle of human intelligence, we disrupt old patterns and engage with curiosity in a new approach. Drawing data in the form of insights, experience, and results, using this to disrupt patterns to strategically take action coming to an effective and sustainable outcome.  Through this process, any data added is to make better decisions, thus, building the muscle of HI. Knowledge of patterns helps us to make decisions that are resilient enough to deal with the worst-case scenario, it makes the everyday hurdles appear diminished.

How can I learn from others?

 A great way we can make an impact is by opening ourselves to perspectives where we learn from the wisdom of others. There is a source of endless curiosity for the individual willing to ask better questions, engage with anyone and know how to access the vast amount of knowledge out there in the world.

The point is, you don’t have to be friends with a Nobel prize winner or Oprah Winfrey to become wiser. In fact, just through connection with other humans, you can learn to see perspectives that you didn’t see before. This is accelerated when we’re able to master our human intelligence.

As demonstrated by Kiri-Maree, she brought strangers on a regular basis to her show The Decision Table to interview. “I wanted to role model I could bring anyone on to The Decision Table and know both my guest and I can always learn something from each other.  And it is as simple as a conversation,” she says. If we stopped viewing the world as a competitive place, and choose to collaborate with different distinctions at the table, then we might actually move forward.

“ Create space to learn from others that are willing to continue to evolve,” Kiri-Maree says. “The greater capacity you have to learn to be flexible at doing this as an individual who is a  part of the collective, the better chance you have at gaining a seat at the table.”

Conclusion

The process to become an effective leader is not this grandiose scheme for the future. It starts with everyday people, who choose to make everyday decisions a priority. The concept of shifting the dial forward by 1% is a proactive way we can get people to take ownership of our contribution back to humanity at scale. It helps to know that it’s not just all about me, but at the end of the day, it’s about more people who can think beyond themselves to achieve impact in collaboration through growth that adds value to the rest of the human race.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes

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Credit: Lonely Rabbit

Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.​

Maturing Past Jump Scares

Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.​

The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.​

Corrupted Childhood as New Territory

Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.​

This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.​​

Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.​

Smaller Teams, Bigger Risks

Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.​

Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.​

The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.

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