Lifestyle
The One Percent Movement Founder: 6 Questions We Need To Ask Ourselves To Keep Creating Impact
How do we measure success? Often, the most successful technological, scientific and artistic innovations are measured based on the number of people they’re able to impact. The ability to scale is what we call it in business terms.
Now turns to the question of how we can create scale throughout all our lives?
It’s not as complicated as one may think. When people think about making an impact, they think of influencers championing obscure and large projects. As ambitious as someone may be, it’s not hard to feel small when you’re looking at the world through a comparative lens. The truth is, the only way you’re ever going to start making an impact is if you make the conscious decision to start now. Not only so, but dedicating your life to making small movements of shifting the dial forward by 1%. All it takes in retrospect is becoming better by 1% every day, to achieve a growth of 37% by the end of the year, according to James Clear, author of Atomic Habits.
Impact starts with our individual growth. If we’re committed to owning our decisions in a way that benefits humanity at large, then we are making an impact that will add value. You might not be able to assess your impact on the world based on immediate, tangible results, but the impact goes beyond what you can see on the surface. Think of the brightest legends in the world, Shakespeare, Picasso, Einstein…etc. The commonality they share is that they’ve all acquired fame at the same time—when they died.
Their contribution wasn’t for fame but it’s the micromovements they produced in their lifetimes that translated into a big cultural shift for later generations.
This is exactly the type of momentum Kiri-Maree Moore, CEO, and founder of Decision Velocity Global wants every person to move towards. “Leaving a legacy where these footprints will add value to those who follow,” she says. Kiri-Maree Moore is a speaker, advisor, investor, and serial entrepreneur who founded Decision Velocity Global and the One Percent Movement to give a platform to leaders around the world.
She shares the six questions we have to start asking ourselves if we want to create an impact.
Am I adding value?
As simple as physics, every action we take bears a consequence. We can choose to turn in to our calling or turn away from it. For example, if we feel limited by our circumstances we can choose to improve ourselves through education. But if we choose to focus on our limitations, we will always remain stagnant.
No matter how small it appears to be, any amount of progress gives you a bigger leap of confidence to proceed to the next step. “Every time you’re making a decision, you’re either adding value to humanity or taking it away, so ask yourself this: Am I adding value?” Kiri-Maree says.
She believes that a cultural shift will begin when everyone recognizes their ability to contribute, even in the smallest forms. If everyone participates, then the dial will start to move forward.
What are the patterns that are going to be the most effective?
We’re trained from a young age to have a fixed mindset on many things. However, this deviates us from being curious and finding other pathways that can result in more effective success. For example, many entrepreneurs have reengineered their thought patterns to find solutions to problems that no one else had.
“It’s hard to disrupt the pattern to what you know,” Kiri-Maree says. “It’s how you’ve always done it, and you don’t know what you don’t know but when you do there needs to be ownership.” In order for change to occur, we need to disrupt patterns. It’s not about going against the status quo, rather it’s about finding a different way to do things that allow us to narrow the gap between problem and solution.
Do I want to be the same tomorrow as I am today?
It can be overwhelming thinking about how we can “become” this person we want to be overnight, or even within a couple of months. Setting goals for personal growth is important, but measuring ourselves based on how we haven’t met the final outcome is counterproductive. It diminishes our confidence and motivation. Instead, we should focus on setting micro-goals every day. How can I be better than I was yesterday? This could simply be learning one new thing every day.
Growth is incremental and as Kiri-Maree puts it, “Growth is what it means for you. All I care about is if you’re shifting the dial forward. Everyone is called to play at a different level.”
Everyone can make the conscious decision to shift the dial forward, but it requires a degree of effort and awareness in our daily life.
If I wasn’t band-aiding, what could I be doing?
As humans, we’re drawn to instant gratification. We prefer to avoid pain and reap the rewards. However, growth can have a direct correlation with the uncomfortable.
Most people rely on band-aids, or quick-fix solutions to ease the discomfort they’re going through. Ask yourself this: Instead of deflecting or covering up the problem you’re facing, how can I identify patterns that lead to this issue, and try to rewire those patterns to produce a different outcome?
Every outcome is a consequence of patterns. If we have a sleep deprivation problem, it could be we’ve developed patterns from staying up late, thus impacting our overall ability to make meaningful contributions throughout the day. The result might be more irritation towards our family and colleagues, and producing lower quality work, but we tend to use coffee or stronger stimulants as a temporary, band-aid solution. But what people don’t realize is the use of short-term fixes decreases the chance of us actually rewiring our patterns to the results we want. A true solution to our sleep issue is to ditch the coffee and rewire our sleeping patterns. This same analogy can be applied to different problems we’re trying to overcome.
How do I prepare for the worst?
Our reaction to things has a large impact on our resilience. If we want a greater impact but we lack resilience, it’s hard for us to follow through on required actions when there are obstacles. Thus, preparation and having the tools to deal with hardship is quintessential for entrepreneurs.
Kiri-Maree suggests having strategies readily to develop tools that can help you navigate the challenges when faced with the uncomfortable. She’s a big believer in building human intelligence (HI).
When we work on building the muscle of human intelligence, we disrupt old patterns and engage with curiosity in a new approach. Drawing data in the form of insights, experience, and results, using this to disrupt patterns to strategically take action coming to an effective and sustainable outcome. Through this process, any data added is to make better decisions, thus, building the muscle of HI. Knowledge of patterns helps us to make decisions that are resilient enough to deal with the worst-case scenario, it makes the everyday hurdles appear diminished.
How can I learn from others?
A great way we can make an impact is by opening ourselves to perspectives where we learn from the wisdom of others. There is a source of endless curiosity for the individual willing to ask better questions, engage with anyone and know how to access the vast amount of knowledge out there in the world.
The point is, you don’t have to be friends with a Nobel prize winner or Oprah Winfrey to become wiser. In fact, just through connection with other humans, you can learn to see perspectives that you didn’t see before. This is accelerated when we’re able to master our human intelligence.
As demonstrated by Kiri-Maree, she brought strangers on a regular basis to her show The Decision Table to interview. “I wanted to role model I could bring anyone on to The Decision Table and know both my guest and I can always learn something from each other. And it is as simple as a conversation,” she says. If we stopped viewing the world as a competitive place, and choose to collaborate with different distinctions at the table, then we might actually move forward.
“ Create space to learn from others that are willing to continue to evolve,” Kiri-Maree says. “The greater capacity you have to learn to be flexible at doing this as an individual who is a part of the collective, the better chance you have at gaining a seat at the table.”
Conclusion
The process to become an effective leader is not this grandiose scheme for the future. It starts with everyday people, who choose to make everyday decisions a priority. The concept of shifting the dial forward by 1% is a proactive way we can get people to take ownership of our contribution back to humanity at scale. It helps to know that it’s not just all about me, but at the end of the day, it’s about more people who can think beyond themselves to achieve impact in collaboration through growth that adds value to the rest of the human race.
Lifestyle
Duravo’s Success Story: Engineering the Perfect Suitcase
By: Mae Cornes
When Matt Muhr and Dan Cooper founded Duravo, they started with something other than luggage design. Instead, their journey began unexpectedly: the world of tactical and anti-ballistic gear. This unconventional background led them to discover a self-reinforced composite material used in professional sports equipment, military gear, and automotive components.
Working closely with a German engineering team, Muhr and Cooper developed Flexshell™, a material that combines strength and lightness. “We saw an opportunity to bring advanced materials science to an industry that hadn’t seen significant innovation in decades,” Muhr explained.
A Lightweight Contender in a Heavy-Duty Market
Duravo’s entry into the luggage market came at a time when established brands dominated the landscape. However, the company’s focus on material innovation sets it apart from competitors.
The Duravo International, an expandable carry-on, weighs just 5 pounds, making it significantly lighter than many competitors’ offerings. This weight reduction doesn’t come at the cost of durability or capacity. The suitcase expands from 37 liters to 46 liters, providing travelers with flexibility without exceeding airline size restrictions.
Cooper noted, “Our goal wasn’t just to make another suitcase. We wanted to change how people think about luggage durability and weight fundamentally.”
Rigorous Testing: Proving Durability in the Lab and on the Road
To validate its claims about Flexshell’s durability, Duravo invested heavily in product testing. The company reports subjecting its luggage to weighted tumble tests, extreme drop tests, and thousands of handle yanks.
The company does not publicly share specific test results, but it states that Flexshell provides five times the strength of traditional plastics used in luggage. This claim would represent a significant advancement in luggage materials if independently verified.
Technology Integration: Beyond Basic Storage
Duravo’s products incorporate several tech-friendly features, reflecting the changing needs of modern travelers. The luggage includes built-in USB access for charging devices, a hidden sleeve for tracking devices like AirTags, and compartments designed to protect electronics during travel.
These additions address common pain points for travelers, such as keeping devices charged and preventing lost luggage. However, it’s worth noting that some of these features, such as USB charging ports, are becoming increasingly common in premium luggage offerings.
Market Performance and Customer Reception
Since its launch a year ago, Duravo reports generating over 1,500 customers. While this number suggests steady growth, it’s modest compared to established brands in the luggage industry. The company currently limits its market to the U.S. and Canada, indicating potential for expansion.
The company reports positive customer reviews, a critical factor in the luggage industry, with an online star rating of 5 out of 5. However, independent verification of these ratings and a larger sample size would provide a more comprehensive picture of customer satisfaction.
Challenges and Competition in a Crowded Market
Despite its inventive method, Duravo faces significant challenges. Established brands like Away, Monos, and Tumi command substantial market share and brand recognition in a highly competitive luggage market.
Duravo’s focus on high-end materials and manufacturing in Germany will likely result in higher production costs. This could make it difficult for the company to compete on price with brands that manufacture in regions with lower production costs.
Environmental Considerations and Future Directions
Duravo emphasizes the eco-friendly nature of its products, stating that Flexshell is recyclable. However, specific data on the material’s environmental impact throughout its lifecycle is not readily available. As sustainability becomes increasingly important for consumers, more transparent and detailed environmental information could benefit the company’s market position.
Duravo’s success may hinge on its ability to scale production while maintaining quality, expand its product line, and effectively communicate its value proposition to a broader audience. The luggage industry’s recovery and growth following the COVID-19 pandemic will also play a crucial role in shaping the company’s trajectory.
As Duravo continues developing its brand and product line, its story is an interesting case study in bringing materials innovation to a well-established consumer goods category. The company’s future success will depend on its ability to balance innovation with market demands and effectively compete with more prominent, established brands.
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