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3 Things Every Commercial Business Owner Has to Know

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There is no easy way to run a business, and things will not be smooth sailing all of the time. However, there are certain things you cannot avoid, but certain things you can put in place to ensure you are doing the best business practice possible. This article addresses three things that every commercial business must know to succeed with their venture. 

1. How to Treat Customers

Your customers are the main event and the deciders of your business’ fate. If they aren’t happy, they won’t come back. You need to know how to reel them in, how to reach new people, and how to make sure that the ones you have are happy. You can provide a good quality product, exceptional customer service and follow-up care, and a clever brand marketing strategy. Consider hiring a dedicated employee to head up a customer service care team, so your clients have a consistent pattern of aftercare. This could be through a social media platform, which is also great for showcasing your business or your website. 

2. How to Treat Employees

Your employees are an integral component of your business and how it runs. If they are disgruntled because of your actions, you will know about it. Happy and nurtured employees work more efficiently and have a better sense of well-being. Things you can do to care for your staff include properly:

  • Pay them correctly. Missed wages or low pay contribute to poor mental health and working conditions. 
  • Honor their time off. Their holiday days and days off work belong to them; never presume you have jurisdiction in this arena. 
  • Don’t expect too much from them. Work-related burnouts are a real problem in modern society, so help people to respect their limits by not over-delegating. 
  • Be respectful, not degrading. You are responsible for the way you communicate, and this has a real impact on anyone who works for you. 

3. Which Insurance is Right for You

There are an overwhelming number of insurance companies trying to sell you their product, so how do you know which one works for you and which one doesn’t? Of course, which policy you take out will depend on what kind of business you run. First, let’s look at commercial general liability insurance, which protects your business from any type of claim that may be brought against you from injury to a person or damage to a building.

Commercial general liability insurance is a good option for contractors, but it can also translate to a retail setting where bodily injury may occur on the shop floor. For example, a customer falling in the store because of clutter has a right to sue you, and they will be in the right. So to protect yourself from being damaged by a lawsuit, you pay for insurance to cover the costs. 

Conclusion

Everything in this article is an essential component of running a credible business. If you nurture your customers, treat your employees as they deserve, and have the proper protection, you have effectively covered three important bases to lead you down the path to success. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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