Business

4 Business Website Redesign Mistakes and How to Avoid Them

Published

3 years ago

July 12, 2022

Studies show that 80% of American consumers shop online. It’s not surprising, then, that having an online presence is imperative to small business owners. If you don’t have a strong online presence, you can’t expect to compete with the other businesses in your industry.

However, it’s not just about ranking high for keywords related to your brand. Yes, that’s an essential part of the equation. But you also need to think about the consumer experience you’re creating on your website.

This is what determines whether or not website visitors become paying customers. You must avoid making business website redesign mistakes if you want to generate leads, make sales, and build a successful company.

We’re here to help. Keep reading for a quick list of four mistakes to avoid while updating business websites.

1. Not Working With a Website Design Agency

First, unless you have experience and expertise in designing and developing websites, it’s best to leave this to the professionals. While there are some website-building platforms that make the task relatively straightforward, it’s not something you should risk.

Not only does building a website require technical backend coding, but every mistake you make will be felt by your customers. This might include:

Slow loading times
Improper formatting
Links and buttons that don’t work properly
Misaligned images, text, and video
Difficult navigation
And more

You can avoid these business website redesign mistakes by working with a professional right off the bat.

2. Not Placing an Emphasis on Branding

During your website redesign project, keep your eye on the prize. Don’t forget that this is all about branding for your company. Every aspect of your website will reflect on your business.

The fonts, colors, images, and videos you use should all coincide with your brand identity. When consumers visit your website, they should be met with a familiar and consistent experience.

3. Trying to Rank Your Homepage

One of the most common business website redesign mistakes is tiring to make your homepage rank high on Google. This is both unnecessary and potentially problematic.

First, you don’t want your homepage competing with other web pages on your site. You should strive to direct search engine users directly to the page they need, whether it’s a product page or a blog page.

Second, your business is going to evolve over time to include more niche products and services. If it ranks high now, it will most likely be outdated in a matter of months.

Follow this link to learn more about the type of SEO homepage content you should use.

4. Forgetting to Make Your Website Mobile-Friendly

Finally, in your new business design, don’t forget to ensure your site is optimized for mobile devices. A mobile-friendly website is imperative to your success, as most Americans own smartphones.

We use these for social media, chatting with friends, sending emails, and online shopping. If your site isn’t optimized for mobile devices, smartphone users will have a terrible time navigating your web pages. They’ll load slowly and incorrectly.

Based on the short attention span and demanding nature of modern consumers, this will result in a high bounce rate. They’ll quickly become frustrated, leave your site, and find one of your competitors.

Are You Making Business Website Redesign Mistakes?

If you’re making any of the business website redesign mistakes listed above, stop and rethink your tactics. Follow our guide to make sure you get positive results with this project.

And if you’re looking for more small business tips or digital marketing advice, you’re in the right place. Check out some of our other articles before you go.

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.