Business
4 Business Website Redesign Mistakes and How to Avoid Them
Studies show that 80% of American consumers shop online. It’s not surprising, then, that having an online presence is imperative to small business owners. If you don’t have a strong online presence, you can’t expect to compete with the other businesses in your industry.
However, it’s not just about ranking high for keywords related to your brand. Yes, that’s an essential part of the equation. But you also need to think about the consumer experience you’re creating on your website.
This is what determines whether or not website visitors become paying customers. You must avoid making business website redesign mistakes if you want to generate leads, make sales, and build a successful company.
We’re here to help. Keep reading for a quick list of four mistakes to avoid while updating business websites.
1. Not Working With a Website Design Agency
First, unless you have experience and expertise in designing and developing websites, it’s best to leave this to the professionals. While there are some website-building platforms that make the task relatively straightforward, it’s not something you should risk.
Not only does building a website require technical backend coding, but every mistake you make will be felt by your customers. This might include:
- Slow loading times
- Improper formatting
- Links and buttons that don’t work properly
- Misaligned images, text, and video
- Difficult navigation
- And more
You can avoid these business website redesign mistakes by working with a professional right off the bat.
2. Not Placing an Emphasis on Branding
During your website redesign project, keep your eye on the prize. Don’t forget that this is all about branding for your company. Every aspect of your website will reflect on your business.
The fonts, colors, images, and videos you use should all coincide with your brand identity. When consumers visit your website, they should be met with a familiar and consistent experience.
3. Trying to Rank Your Homepage
One of the most common business website redesign mistakes is tiring to make your homepage rank high on Google. This is both unnecessary and potentially problematic.
First, you don’t want your homepage competing with other web pages on your site. You should strive to direct search engine users directly to the page they need, whether it’s a product page or a blog page.
Second, your business is going to evolve over time to include more niche products and services. If it ranks high now, it will most likely be outdated in a matter of months.
Follow this link to learn more about the type of SEO homepage content you should use.
4. Forgetting to Make Your Website Mobile-Friendly
Finally, in your new business design, don’t forget to ensure your site is optimized for mobile devices. A mobile-friendly website is imperative to your success, as most Americans own smartphones.
We use these for social media, chatting with friends, sending emails, and online shopping. If your site isn’t optimized for mobile devices, smartphone users will have a terrible time navigating your web pages. They’ll load slowly and incorrectly.
Based on the short attention span and demanding nature of modern consumers, this will result in a high bounce rate. They’ll quickly become frustrated, leave your site, and find one of your competitors.
Are You Making Business Website Redesign Mistakes?
If you’re making any of the business website redesign mistakes listed above, stop and rethink your tactics. Follow our guide to make sure you get positive results with this project.
And if you’re looking for more small business tips or digital marketing advice, you’re in the right place. Check out some of our other articles before you go.
Business
How Galen M. Hair and Insurance Claim HQ Use AI to Fight Insurance Companies and Win for Policyholders
Key Takeaways:
- Galen M. Hair founded Insurance Claim HQ in 2020 with a single commitment to represent policyholders, never insurers. The firm has since recovered over hundreds of millions for more than thousands of clients across nine states and Washington, D.C.
- Insurance Claim HQ pairs aggressive courtroom advocacy with a client success team, free educational resources, and community disaster relief efforts that reflect Galen M. Hair’s belief that legal work should serve people beyond the case file.
- Insurance Claim HQ is now integrating AI into claims evaluation and operations, using the same tools insurers rely on to minimize payouts.
The path to founding one of the country’s most recognized property insurance law firms started with a pair of work gloves and a truck full of supplies. In the aftermath of Hurricane Katrina, Galen M. Hair was among the volunteers who showed up in New Orleans to help gut flooded homes and distribute essentials to displaced families. The experience reshaped how he understood loss, recovery, and the gap between what insurers promise and what they deliver. That gap would become the foundation of his career.
In 2020, Galen launched Insurance Claim HQ in Metairie, Louisiana. Weeks later, Hurricane Laura made landfall. While most new firms would have been overwhelmed, Galen and his team spent their days running inspections for clients and their nights feeding hundreds of displaced residents in the hardest-hit areas. That combination of legal expertise and grassroots care became the firm’s identity. Today, powered by Hair Shunnarah Trial Attorneys, Insurance Claim HQ has recovered over hundreds of millions for more than thousands of clients nationwide.
A Firm Built Around One Principle
Galen did not set out to build a general practice. He built a firm that would stand exclusively with policyholders against the companies that insure them. Insurance Claim HQ has never represented an insurance carrier, and that single-sided commitment runs through every decision, from legal strategy to hiring to how the front desk answers the phone.
That focus has also shaped the firm’s internal culture. Galen consolidated his team into a single building to strengthen collaboration and alignment. “We evaluate our company culture weekly, not quarterly,” he says. “Success is ultimately measured by happy clients.” The firm employs a dedicated client success professional whose only role is to listen to clients and make sure they feel heard, an uncommon structure in an industry where communication is one of the most frequent complaints.
Galen’s leadership through adversity reinforced this approach. During the COVID-19 pandemic, when hiring across the legal industry stalled, and uncertainty defined every decision, he kept the firm steady by focusing on what he calls the “true value proposition” of the work. “The challenge is separating yourself while the entire world enters into financial, political, and public health turmoil,” Galen explains. “You have to draw in the right members, showing a unique value proposition that is more than just a paycheck and specializing.”
The results speak to the model. The firm recently secured an $11 million hurricane verdict. Clients regularly refer friends and family after experiencing the combination of aggressive litigation and personal attention. Galen holds licenses to practice in Louisiana, Florida, Massachusetts, and New York, and the firm now represents policyholders in nine states and Washington, D.C.
Turning AI Against the Insurers Who Use It
Galen’s latest focus is on artificial intelligence, and his reasoning is straightforward. Insurance carriers have spent years using automated systems to evaluate claims, flag inconsistencies, and reduce payouts. Galen decided that if technology was going to be used against policyholders, his firm would use the same tools to fight back.
At Insurance Claim HQ, AI now supports early claim analysis and documentation review. The firm cross-references historical imagery, inspection records, and environmental data to identify which claims will withstand scrutiny and which will not. That discipline saves clients time and frees attorneys from hundreds of hours of manual file review. AI-driven legal tools also help the team synthesize policy language and prior court decisions across jurisdictions, allowing attorneys to build arguments faster and with greater precision.
The technology extends into operations as well. Automated intake systems route inquiries, schedule consultations, and collect preliminary information without adding friction for people already dealing with loss. Marketing systems deliver personalized educational content to homeowners before they make costly claims mistakes. According to industry research, the global AI in insurance market was valued at $4.59 billion in 2022 and is projected to approach $80 billion by 2032. Insurance Claim HQ’s difference lies in deploying these tools selectively, always in service of the client.
Galen is clear about the limits. “People are worried AI is going to replace everyone, but that’s not exactly what’s happening,” he says. “It’s augmenting and supplementing you.”
Beyond the Courtroom
Galen’s impact extends beyond case outcomes. After Hurricanes Laura and Ida, his team delivered supplies and hot meals to affected communities. He hosts the Level Up Claims podcast and an annual summit aimed at bringing transparency to property insurance law, giving attorneys, adjusters, and policyholders tools they can use long before they ever need a lawyer. The firm publishes free claim guides and disaster preparedness checklists through its website.
“Navigating the complexities of insurance can be overwhelming, but with the right guidance, claimants can level the playing field,” Galen says. That statement captures a firm that measures success not by growth, but by how many people it helps rebuild.
About Galen M. Hair
Galen M. Hair, Managing Partner at Insurance Claim HQ, is a nationally recognized property insurance attorney known for aggressively representing policyholders across the U.S. With thousands of families helped and a reputation for high-stakes litigation wins, he has been named a Super Lawyers Rising Star and one of the National Trial Lawyers Top 100. Learn how to protect your property from disaster at www.insuranceclaimhq.com.
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