Studies show that 80% of American consumers shop online. It’s not surprising, then, that having an online presence is imperative to small business owners. If you don’t have a strong online presence, you can’t expect to compete with the other businesses in your industry.
However, it’s not just about ranking high for keywords related to your brand. Yes, that’s an essential part of the equation. But you also need to think about the consumer experience you’re creating on your website.
This is what determines whether or not website visitors become paying customers. You must avoid making business website redesign mistakes if you want to generate leads, make sales, and build a successful company.
We’re here to help. Keep reading for a quick list of four mistakes to avoid while updating business websites.
1. Not Working With a Website Design Agency
First, unless you have experience and expertise in designing and developing websites, it’s best to leave this to the professionals. While there are some website-building platforms that make the task relatively straightforward, it’s not something you should risk.
Not only does building a website require technical backend coding, but every mistake you make will be felt by your customers. This might include:
- Slow loading times
- Improper formatting
- Links and buttons that don’t work properly
- Misaligned images, text, and video
- Difficult navigation
- And more
You can avoid these business website redesign mistakes by working with a professional right off the bat.
2. Not Placing an Emphasis on Branding
During your website redesign project, keep your eye on the prize. Don’t forget that this is all about branding for your company. Every aspect of your website will reflect on your business.
The fonts, colors, images, and videos you use should all coincide with your brand identity. When consumers visit your website, they should be met with a familiar and consistent experience.
3. Trying to Rank Your Homepage
One of the most common business website redesign mistakes is tiring to make your homepage rank high on Google. This is both unnecessary and potentially problematic.
First, you don’t want your homepage competing with other web pages on your site. You should strive to direct search engine users directly to the page they need, whether it’s a product page or a blog page.
Second, your business is going to evolve over time to include more niche products and services. If it ranks high now, it will most likely be outdated in a matter of months.
Follow this link to learn more about the type of SEO homepage content you should use.
4. Forgetting to Make Your Website Mobile-Friendly
Finally, in your new business design, don’t forget to ensure your site is optimized for mobile devices. A mobile-friendly website is imperative to your success, as most Americans own smartphones.
We use these for social media, chatting with friends, sending emails, and online shopping. If your site isn’t optimized for mobile devices, smartphone users will have a terrible time navigating your web pages. They’ll load slowly and incorrectly.
Based on the short attention span and demanding nature of modern consumers, this will result in a high bounce rate. They’ll quickly become frustrated, leave your site, and find one of your competitors.
Are You Making Business Website Redesign Mistakes?
If you’re making any of the business website redesign mistakes listed above, stop and rethink your tactics. Follow our guide to make sure you get positive results with this project.
And if you’re looking for more small business tips or digital marketing advice, you’re in the right place. Check out some of our other articles before you go.
Designing Secure Commercial Spaces Without Compromising Aesthetics
In the realm of commercial design, security and aesthetics often seem like opposing forces. Business owners and designers alike grapple with the challenge of creating spaces that not only captivate and inspire but also ensure the safety and security of assets and occupants. The good news is that integrating security features into commercial spaces without sacrificing visual appeal is entirely achievable. This blog post will delve into innovative design strategies that harmonise security with aesthetics, including a look at the best deadlocks for front doors in Australia, ensuring your commercial space is both beautiful and fortified.
Embracing Technology for Seamless Security
Modern technology offers a plethora of options for discreet yet effective security measures. For instance, advanced surveillance systems can be integrated into the architectural design in a way that they blend seamlessly with the environment. Smart locks and biometric access controls offer robust security without the clunky hardware, maintaining a sleek and modern aesthetic. Implementing these technologies not only elevates the security level of your commercial space but does so without disrupting its design flow.
Strategic Use of Materials and Design Elements
The choice of materials and design elements plays a crucial role in balancing security and aesthetics. High-strength materials such as tempered or laminated glass, for example, offer excellent security without compromising on the visual openness that glass provides. Similarly, incorporating natural barriers like decorative boulders or planters can serve as subtle physical deterrents while enhancing the space’s visual appeal.
Lighting: A Dual-Purpose Tool
Lighting is another powerful tool that serves both aesthetic and security purposes. Well-planned lighting can highlight architectural features and create a welcoming atmosphere while ensuring visibility and deterring unauthorised access after hours. Motion-sensor lighting, in particular, can be a discreet addition that enhances security without detracting from the design.
The Role of Deadlocks in Aesthetic Security
A critical aspect of securing any commercial space is the choice of locks, especially for front doors which are the primary entry and exit points. Deadlocks offer a high level of security, making them an essential feature for commercial spaces. However, selecting the right deadlock doesn’t mean you have to settle for a utilitarian look. Today, the market offers a variety of deadlock designs that complement any aesthetic, from modern minimalist to classic elegance. For those in Australia, choosing the best deadlocks for front doors involves considering both the security features and how the lock’s design integrates with your commercial space’s overall look.
Collaboration Between Security Experts and Designers
Achieving a balance between security and aesthetics often requires a collaborative approach. Security experts and interior designers need to work hand in hand from the early stages of the design process. This collaboration ensures that security measures are not afterthoughts but are integrated into the design in a way that complements the space’s aesthetic appeal.
Ready to get started?
Designing secure commercial spaces without compromising aesthetics is not only possible but essential in today’s world. Remember, the goal is to integrate security seamlessly into the design, enhancing the user experience and ensuring peace of mind for both business owners and visitors. With thoughtful planning and collaboration, your commercial space can be a testament to the harmony that can exist between security and aesthetics.
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