Business

SEO Strategies That Are Not Applicable To A Law Firm Set Up

Published

2 years ago

July 14, 2022

There are so many SEO strategies being practiced all over the world by different SEO experts. Although they follow some standard techniques, some try to do it independently to find a plausible result.

Law Firm SEO is not so different from the other industries using SEO. They use the same techniques, and only the contents differ. In this case, you will only have to check whether your chosen strategies will do good depending on your target audience and traffic.

This article will identify which SEO strategies do not apply to the law firm Set Up.

Benefits of having SEO

Before we discuss the terrible SEOs, let us know what SEO does for Law firm websites first.

They are not just there so that you can have a website for people to look out for. SEO dramatically helps in the Law Firm industry because it can attract possible clients in the future.

In addition, it can boost the confidence and performance of the lawyers of the firm. People get to talk about the firm because of the website.

It also helps Law firms advertise their services without spending too much on other marketing strategies. With the help of SEO, it can reach more prospects than the traditional way of marketing your brand.

SEO strategies Law Firms should avoid

Ensure you avoid the following SEO strategies to keep your Law firm afloat.

Duplicate Content

Running a Law Firm is stressful, and it is understandable if you cant consistently post high-quality content. But being active on your website makes clients think you are reachable whenever they need you.

You may think of using content spinning software just to lessen the burden. But it should not be one of your options. The Google algorithm is smart enough to detect that your published content is “spun.”

There is no better way than creating unique and high-quality content designed for your audience’s needs.

Placing Too much Ad above the fold

We know that advertisements generate revenue whenever someone accesses your links. But putting too much of it above the fold will result in a bad user experience. Google penalizes websites with bad user experience, and this is something you should never encounter.

Also, if clients keep seeing advertisements before they land on the answer to their query, most just leave the website and look elsewhere, which is terrible for your website too.

It is recommended that you can use videos to summarize what you have written so that clients will keep coming back.

Hidden text/links and Overuse of keywords

It is easy to hide the link on a text by changing the appearance of the text to the font and color of the full content. But search engine crawlers can detect this in an instant. If they do, you will receive a heavy penalty from Google since this is a massive violation of Google policies.

In addition, some SEO experts overuse keywords to make them the top choices when clients search. Although, yes, your website or content will be on the full search, the quality is something that doesn’t satisfy them.

Too much use of keywords will make the content appear to have no sense. It will look unnaturally included in the context, and users will notice this.

Instead of overloading your content with keywords, focus on providing a better user experience. You can do this by answering the query of the clients. By this, the clients will love your website, and Google will love your website too.

If Google loves your website, it will rank you higher than other pages and websites, which means that The Google algorithm will introduce more organic traffic to your website.

Keep an eye for user generated spam.

User-generated content is one of the most critical contents on your page because it speaks to customer experiences. It boosts the credibility of a website since the contents are accurate to experience. But some customers usually post their links as well. It may be for their welfare or just an innocent act.

Now due to the the curiosity of other clients, they will follow those links. If Google detects a lot of outbound links coming from your page, Google will tag your website with a penalty. A penalty is something you don’t want.

Well, you cannot post on your page that clients or page visitors should not post any link. You can tag all those links as “no follow” so that search engine crawlers will not take it all on you.

Never Use cloaking

Cloaking, in simpler terms, means you create two different versions of your website and post other content on each. This means that the search engine crawler and users will see additional content. This is a huge red flag for Google.

If you think this will increase your leads, it does not. It will only create confusion since users will see different unmatching contents. Users will surely avoid using your website due to the experience. Hence, your law firm’s credibility will be at stake.

Google may impose heavy and lifetime penalties if caught. Misleading users is punishable by Google, and you might have to start over again.

Watch out for Negative SEO

Due to increasing competition, other competitors use backlinks that point to your website so that Google will penalize you. Once you get punished, there will be lesser competitors in the field.

This is terrible SEO, but others use it because it boosts traffic on their end. To make sure that you won’t bear the consequences of this lousy SEO, conduct an audit to determine which of those backlinks are not healthy for your page.

Conclusion

Setting up your law firm requires setting up your website too. It is to increase your client in a matter of time. On the other hand, SEO helps in making sure your website is a success.

Ensure that you know what to avoid to keep no problems on your end. The above suggestions are just a few to consider, but they will significantly help.

Business

Turning Tragedy into Triumph Through Walking With Anthony

Published

15 hours ago

April 18, 2024

Rosario Farell

On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”