Business

The Landz’ Estates is the most ambitious real estate NFT project to date.

Published

3 years ago

July 26, 2022

As an NFT Collection composed of 5,000 unique Mansions, 1,500 unique Museums, and 500 unique Headquarters, it is one of a kind. The NFTs were designed by the Metaverses’ top Architects in collaboration with thought leaders in the NFT space, with insights from real life architects and space designers to give it a luxury touch and a feeling of reality. Each property is a work of art that comes with unique features and amenities. The estates can be deployed over Decentraland and The Sandbox, with more partner Metaverses to be announced in the future.

Landz consists of two distinctive aspects: the Estates NFT Collection, and the Landz software. The Estates Collection allows users to mint Mansions, Museums, or Headquarters. Each Estate has its own unique set of features and utility. The software, however, is the crux of the project. Each NFT holder will receive a key after the mint. This key will grant access to the Landz software, allowing users to personalize and deploy their NFT in the Metaverse of their choosing, with Decentraland and The Sandbox being supported immediately after launch.

“As the icing on the cake, Landz will allow users to personalize and configure their estates.” – Benjamin Jarmonn Co-Founder @ Landz.io

Landz has stated that solving the interoperable piece of the puzzle is only the first step on their utility journey. Landz will also allow users to personalize and configure their estates. Although key aspects of the Estates project are generative, Landz will give users the freedom to make each experience their own, giving them the possibility of uploading their NFTs in dedicated displays. As the icing on the cake, users will be able to sign the asset with their name, brand, or any wording of their choosing. As this article is being written, Landz is finalizing a partnership with Spatial.io. The Landz-Spatial partnership will grant each Estates NFT holder complete use of Spatial’s video conferencing technology using their own Landz Estates NFT as a virtual background. For example, if you own a Landz Mansion or Museum and plan to host a virtual gathering, your users could communicate with each other in real-time via Spatial’s communication technology. It doesn’t end there; Headquarters owners can also host meetings, share their screens, and collaborate in real-time.

“On top of its intrinsic artistic value, scarcity, and interoperable features, the Estate NFTs also come with a membership in the Landz’ Club.” – Nathan Cohen, Co-Founder @ Landz.io

On top of its intrinsic artistic value, scarcity, and interoperable features, the Estate NFTs also come with a complimentary membership in the Landz’ Club. Like any club, it allows access to community events with DJs, speakers, a community chat, with a promise for more metaverse-related experiences. Where Landz’ Club differs, is with its hosting program: Club members can use Club-owned prime land in several partner Metaverses to deploy their assets and host events. Event coordination and related services are offered by exclusive partners in Landz’s platform. A scheduling tool allows NFT owners to book land weeks in advance, rent land from other members monthly, or even use the Landz’ Country Club for major events. But that’s not all; Club members are entitled to airdrops catered to the virtual real estate community from various partners and, automatically get whitelisted for future real Estate NFT releases. As a member of the Landz Club, you can further opt-in for several gaming experiences to host on your Estate and participate in ways to monetize your asset.

Landz is your way to express your multiverse identity, host parties, or partake in a growing virtual real estate community. All for a fraction of the price it would cost to develop such a structure while using syndicated land and resources to enjoy it better.

“Landz is your way to express your multiverse identity, host parties, or partake in a growing virtual real estate community.” – Nick Leger (Ligero), Strategic Adviser @ Landz.io

As a brand, this is your way to exhibit your digital products in a museum-like Gallery. As a company, it is a way to convey your corporate messages and culture to the world and gather your employees in your Metaverse HQs.

“You don’t even need to own land to enjoy your asset: with the Landz Club, you can fully experience the ‘carry & deploy’ benefits of owning a virtual asset in the Metaverse.”- Jonathan Bouchard (Homerun), Marketing Adviser @ Landz.io

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.