Business

It Girl Corrie Yee’s Road To Creating Her Legacy

Published

3 years ago

July 26, 2022

Corrie Yee talks about mentoring the next generation and teaching young girls about women’s empowerment through her agency Fierce.

Behind all the glitz and glamor, the modeling industry can be a tough world to be a part of. Corrie Yee’s journey to becoming a model was not easy and came with countless lessons to be learned. As a teenager, Corrie found inspiration from the models in her favorite magazines. She grew up in a small town but always dreamt of being on the cover of a magazine and making a name for herself. At 17, Corrie moved out of her hometown in hopes of making her dreams a reality.

Breaking into the industry seemed almost impossible to Corrie. As a young girl from a small town, Corrie feared that she wouldn’t be taken seriously. Corrie struggled with people telling her she was going to fail and would never make it big. She quickly learned to deal with denial and used rejection as fuel to keep pushing towards her goals. Now, Corrie prides herself on being a carefree spirit, and through practicing ignoring the haters, Corrie has become unstoppable. She constantly pushes boundaries, immerses herself in new experiences, and sets goals for herself.

“I truly found happiness when I learned to not care what other people think,” said Corrie. “Once you learn to master that, life’s just amazing. Freeing yourself from that mental prison is something that’s really life-changing.”

Now weaning out of the modeling world, Corrie is shifting her focus towards mentoring aspiring models through her agency Fierce. Through Fierce, Corrie wants to teach girls the importance of safety and self-respect in the industry. After learning from her own experiences, Corrie is passionate about helping girls kick start their careers and work towards their goals. She highlights the importance of doing research before working with new photographers, stylists, or agencies so that you never put yourself in a dangerous or uncomfortable situation. Corrie aims to inspire her girls to stay true to their morals and never let themselves get sucked into the wrong crowds. By creating a safe space for aspiring models to express themselves and feel comfortable, she’s building a community of strong and confident women.

“I want to leave a mark in this industry, I want to be known for helping and mentoring people,” said Corrie.

Corrie’s love for traveling pushes her to expand her successes internationally and teach women across the globe about women empowerment. As an extrovert, Corrie loves having the freedom to work with people who inspire her. Her carefree nature paired with her heart of gold makes her

the ultimate boss. As Corrie continues to build her empire and leave her mark, there’s no doubt that she’s becoming an inspiration to women across the nation

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.