Lifestyle
Emily Alexandra Cosmetics Owner Talks Building a Business
When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?
It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.
Did you ever get sleep building your brand up?
There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.
What advice do you have for someone just starting their entrepreneur career?
Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.
How did you get into your niche?
I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.
I also Founded my nonprofit and named it supportingwater.org where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into supportingwater.org
Was it hard to start your business?
It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.
What were some of the trials you went through when you first started?
I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).

What’s your goal for the next 10 years in business?
I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!
Did your friends support your business when you launched it? If not, why do you think not?
A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though. I guess you’ll always get haters. Especially when you’re doing something right.
What’s something you haven’t done in your career yet that you always wanted to accomplish?
I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.
Lifestyle
When Seasons Shift: Dr. Leeshe Grimes on Grief, Loneliness, and Finding Light Again
Some emotional storms arrive without warning. A sudden change in weather, a holiday approaching, or even a bright sunny day can stir feelings that don’t match the world outside. For many people, the hardest seasons are not defined by temperature; they are defined by what’s happening inside, where grief and loneliness often move quietly.
This is the emotional terrain where Dr. Leeshe Grimes has spent her career doing some of her most meaningful work. As a psychotherapist, registered play therapist, retired U.S. Army combat veteran, and founder of Elevated Minds in the DMV area, she understands how deeply seasonal shifts and unresolved grief can affect people. Her upcoming books explore this very space, guiding readers through the emotional weight that can appear during different times of the year.
What sets Dr. Grimes apart is her ability to see clearly what many people overlook. Seasonal depression, for example, is usually tied to winter months. But she often sees it appear during warm, bright seasons, the times when the world seems happiest. For someone already grieving or feeling disconnected, watching others travel, celebrate, or gather can create its own kind of heaviness. Sunshine doesn’t always lift the mood; sometimes it highlights what feels missing.
The same misunderstanding surrounds grief. Society often treats it as a short-term experience with predictable phases and a clean ending. But in her practice, Dr. Grimes sees how grief keeps evolving. It doesn’t disappear on a timeline. It weaves itself into routines, memories, and milestones. People learn to carry it differently, but they rarely leave it behind completely. And that’s not failure, it’s human.
Her approach to mental health centers on truth rather than pressure. She encourages clients to acknowledge the emotions they try to hide: sadness that lingers longer than expected, moments of joy that feel out of place, and the waves of loneliness that return even when life seems stable. Instead of pushing for quick recovery, she focuses on helping people understand how emotions shift and how to care for themselves through those changes.
Much of her insight comes from her military years, where she witnessed the emotional toll of loss, transition, and constant survival. She saw how people continued functioning while carrying pain that had nowhere to go. That experience shaped her belief that healing requires space, space to feel, to speak, and to move through emotions without judgment.
In her clinical work today at Elevated Minds, she encourages people to build small, steady habits that anchor them during difficult seasons. Journaling helps them recognize patterns and name what feels heavy. Community support breaks the cycle of isolation. Therapy creates a place where emotions don’t have to be minimized or explained away. And intentional routines, daily sunlight, mindful breaks, and calm evenings help rebuild emotional balance.
Her upcoming books expand on these ideas, offering practical guidance for navigating both grief and seasonal depression. She focuses on helping readers understand that healing is not about escaping pain. It’s about learning how to live with it in a healthier way, honoring memories, acknowledging loneliness, and still allowing room for moments of light.
What makes Dr. Leeshe Grimes a compelling voice in mental health is her ability to bring language to experiences that many struggle to explain. She reminds people that emotional seasons don’t always match the weather and that there is no single path through grief. But within those shifts, she believes there is always a way forward.
The seasons will continue to change. And with the right tools, compassion, and support, people can change with them, finding steadiness, softness, and light again, one step at a time.
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