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Emily Alexandra Cosmetics Owner Talks Building a Business

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When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?

It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.

Did you ever get sleep building your brand up?

There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.

What advice do you have for someone just starting their entrepreneur career?

Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.

How did you get into your niche?

I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.

I also Founded my nonprofit and named it supportingwater.org where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into supportingwater.org

Was it hard to start your business?

It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.

What were some of the trials you went through when you first started?

I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).

What’s your goal for the next 10 years in business?

I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!  

Did your friends support your business when you launched it? If not, why do you think not?

A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though.  I guess you’ll always get haters. Especially when you’re doing something right.

What’s something you haven’t done in your career yet that you always wanted to accomplish?

 I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Skin Design Tattoos and Robert Pho Take NYC

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For over two decades, Skin Design Tattoos has been a leading name in the tattoo industry. Recently, it opened its flagship studio in the vibrant Soho district of New York City. The launch, sponsored by Philipp Plein and Villon, attracted a glamorous crowd, including top figures from New York’s entertainment and tattoo scenes. Notable attendees included comedian Shiggy, members of VH1’s “Black Ink Crew,” and renowned tattoo artist Keith Hernandez. Photographer Josh Sobel elegantly captured the event, which was coordinated by PR professionals Shawn Germain of Tomorrow’s Group and Johnny Donovan.

The studio’s design, featuring sleek lines and raw brick, provides an elegant backdrop for the intricate black and grey realism tattoos that Skin Design is famous for. This aesthetic is echoed in the collections of sponsor Philipp Plein, known for his use of stark lines and intense shading to add depth.

Robert Pho, CEO and Founder of Skin Design, shared his artistic vision at the event, describing his designs as “not just art; they are narratives of life’s stark contrasts, capturing tales of survival, redemption, and transformation.”

The studio is also known for its comprehensive apprenticeship program, where artists like Reena Pho, now a seasoned tattooist at Skin Design, hone their skills under Robert’s mentorship. Robert also hinted at future philanthropic efforts through a non-profit aimed at supporting aspiring artists who face financial constraints.

Since its inception, Robert Pho’s dedication has driven Skin Design Tattoos to international acclaim and a respected position in the tattoo world. The opening of the flagship studio at 285 Lafayette Street in New York is a testament to the brand’s enduring influence and innovation in tattoo artistry. Visit the studio in person, book a consultation at skindesigntattoos.com, or follow their creative progress on Instagram via @robert_pho.

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