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Emily Alexandra Cosmetics Owner Talks Building a Business




When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?

It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.

Did you ever get sleep building your brand up?

There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.

What advice do you have for someone just starting their entrepreneur career?

Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.

How did you get into your niche?

I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.

I also Founded my nonprofit and named it where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into

Was it hard to start your business?

It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.

What were some of the trials you went through when you first started?

I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).

What’s your goal for the next 10 years in business?

I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!  

Did your friends support your business when you launched it? If not, why do you think not?

A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though.  I guess you’ll always get haters. Especially when you’re doing something right.

What’s something you haven’t done in your career yet that you always wanted to accomplish?

 I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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5 Dangerous Leading Causes of Pedestrian Injuries




The public sphere is filled with thousands upon thousands of pedestrians, especially in crowded cities. While being out in public is typically perfectly safe, some actions can put you into dangerous situations and legally sketchy territory. By understanding the types of actions that lead to pedestrian accidents, you can do your best to effectively avoid them. To assist you, here are five of the most dangerous leading causes of pedestrian injuries: 

1. Substance Abuse

Intoxication can lead people to do dangerous things and can make us unaware of the environment around us. Every day, intoxicated individuals find themselves either harming someone, or themselves, through a pedestrian accident. You’ll walk less safely, and have poor judgment when intoxicated, so you’re more likely to ignore traffic rules, and go onto properties that are shut off and unsafe. If you or a loved one have been injured in a pedestrian accident due to an intoxicated individual’s actions, you should contact a personal injury lawyer immediately. For those suffering from addiction and abuse issues, there is help out there that can guide you through defeating your addiction cycle. 

2. Being on the Road

Being a pedestrian on a roadway is incredibly dangerous. You should stay off the roadways at all times unless you are using a legal and clearly-marked crossing. Otherwise, you put yourself, and everyone else on the road, at risk. Being considerate, and staying aware of your surroundings, is crucial, after all. Not only is being on the roadways as a walking pedestrian illegal, but it can cause you to suffer serious bodily harm. Even at slow speeds, being hit by a vehicle can cause immense, life-changing injuries (and even death). No matter what situation you’re in, you should steer clear of the roadways if you’re not in a vehicle. 

3. Improper Crossings

Part of staying safe as a pedestrian is following the traffic laws that are set up to protect you. When you’re at a crosswalk or some other type of crossing area, you need to follow signs and signals perfectly. Even if you think you can get across the road before any vehicle comes, you may be misjudging how much time you actually have. Not only will you be putting drivers in a hazardous scenario (along with yourself), but if you’re improperly crossing, you’ll be breaking the law. Jaywalking is often seen as no big deal, but there’s a reason it’s against the law. You’re causing chaos that’s preventable, and which can put yourself and others at risk of serious injury. 

4. Poor Visibility 

You’ve likely noticed that nearly every public space that you’d want to be in is properly lit. There’s a reason for that. Poorly lit public areas are a major safety risk, and people who are harmed due to a poorly lit public space can sometimes bring litigation against the property owner. When a space is not properly lit, it makes pedestrians targets for criminals and makes it difficult for pedestrians to see where they’re going. A lack of visibility greatly increases the chance of slip and fall accidents, as well as other dangerous happenings. Staying in well-lit public areas will help keep you safe from accidents, and people who would harm you if given the chance. 

5. Reckless Behavior 

There are few actions pedestrians can engage in that are as devastating and potentially dangerous as general reckless behavior. Running, fighting, and other forms of being belligerent in public spaces can cause huge disruptions and even injuries. Additionally, this type of disruptive, aggressive conduct is against the law in many states. These laws are set up to prevent unstable or aggressive individuals from creating a toxic or threatening atmosphere in public spaces. It’s always important to treat your environment, and fellow human beings with respect, after all. By acting appropriately, and even-headed, you’re also able to understand your immediate surroundings more effectively, which helps protect you from any dangerous behavior from fellow pedestrians. 

Keep Public Spaces Safe

By avoiding these five types of disruptive and dangerous behavior, you can do your part to keep our country safe. When you’re injured through the reckless or illegal actions of another person, a quality pedestrian accident lawyer can help you find the justice and restitution that you deserve. Meanwhile, you must behave in a way that keeps other members of the public feeling safe, secure, and at peace. Doing so will help keep you out of trouble, and prevent you from suffering serious injuries in a pedestrian accident. 

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