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7 Ways Public Relations Has Changed Over The Past Decades

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Though the fundamental principles of public relations remain the same, the industry has nevertheless evolved considerably over the past ten years. With the rise of social media and the 24-hour news cycle, among other things, the way PR pros do their jobs has changed in some pretty significant ways.

The field of public relations has undergone a lot of changes over the past few decades. With the advent of new technology, the way a digital PR agency practices have changed drastically. Here are six ways PR has changed over the years.

1. The Rise of Social Media

In the past, PR practitioners relied heavily on print media to get their client’s messages out there. However, with the rise of social media, that has all changed. Now, PR practitioners can use platforms like Twitter and Facebook to reach a wider audience and get their clients’ messages out there quickly and easily. 

2. The Decline of Traditional News Sources

With the rise of social media, we’ve also seen a decline in traditional news sources. More and more people are getting their news from online sources, making it harder for PR practitioners to get their clients’ messages in front of the right people. 

3. The Need for Speed

In the past, PR practitioners had a little more time to craft their pitches and get them out to journalists. However, with the 24-hour news cycle, that has all changed. Now, PR practitioners need to be able to think on their feet and put together a pitch quickly if they want to get their client’s message in front of the right people. 

4. The Importance of Visuals

In the past, a well-written press release was all you needed to get your client’s message across. However, nowadays, visuals are just as important (if not more important) than words when it comes to getting your message across. PR practitioners need to be able to create catchy visuals that will grab attention and make people want to learn more about their client’s products or services. 

5. The Changing Landscape of Media Relations

In the past, most PR practitioners focused on getting their clients’ messages in front of journalists who worked for traditional news outlets. However, with the rise of digital media, that landscape has changed dramatically. Now, PR practitioners need to be able to identify influencers in all different types of digital media if they want to get their clients’ messages out there. 

6. There Is More Focus on Measuring Results

Ten years ago, PR was more of an art than a science. But nowadays, there is much more of an emphasis on measurement and data-driven decision-making. Thanks to tools like Google Analytics and Hootsuite Insights, PR pros can track how many people see their messages and determine which tactics work best for them. This shift towards data-driven decision-making has changed the way PR pros operate on a day-to-day basis. 

7. Crisis Management Is on the Rise

In today’s world of 24/7 news coverage and social media scrutiny, one misstep can quickly turn into a full-blown crisis. As a result, crisis management has become an essential part of any good PR strategy. If you don’t have a plan in place for handling a crisis, you’re putting your whole business at risk. 

Final Thoughts

Public relations has come a long way over the past few decades – and it shows no signs of slowing down any time soon! By staying ahead of the curve and adapting to the changing landscape of media relations, PR practitioners can continue to be successful in getting their clients’ messages out there loud and clear.

The world of PR has changed dramatically in the past ten years, thanks to social media and the 24-hour news cycle. These days, companies have to be very careful about what they say and when they say it because there’s always a risk that something could blow up overnight and cause serious damage to their reputation. So while social media has given companies more control over their message, it’s also made them more accountable for what they say. If you want your company to succeed in today’s PR landscape, you need to be prepared for anything.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Remote Professionals Getting More Value for Their Work Thanks to Borderless Banking

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Not too long ago, the idea of working remotely from an island in Thailand or a co-working space in Berlin sounded like the kind of fantasy only tech moguls or backpacking freelancers could afford. 

Fast forward to today, and it’s as good as a global reality. Millions of professionals have cut the cord from traditional office life in exchange for flexibility, freedom, and a work-life balance that fits their personal rhythm and not their employer’s timezone.

However, as remote work has reshaped how people earn a living, it’s also pointed out the existing limits to most of the world’s financial systems. Traditional banking simply wasn’t built for a workforce that’s always on the move, operating in multiple currencies, and getting paid across borders. 

Thankfully, that’s where borderless banking like Black Banx have proven vital, and has quietly transformed the way money is managed for people vacationing and working overseas alike.

The Rise of the Remote Work Economy

Remote work isn’t just a pandemic-era trend that faded with Zoom fatigue—it’s become a defining feature of the modern workforce. A recent survey revealed that over 39% of Gen Z and Millennials planned to live and work abroad for extended periods this year, many staying six months or more in a single location. That’s beyond a short trip, and can be considered as good as a sabbatical with a substantial lifestyle shift.

According to recent estimates, the digital nomad economy now also contributes as much as US$787 billion annually to the global economy. And this isn’t just entry-level gig work. A third of digital nomads earn between US$100,000 and US$250,000, while another third take in US$50,000 to US$100,000 annually. 

It is indeed evident that the manner in which many make a living has changed. Unfortunately, most financial systems haven’t kept up.

Where Traditional Banks Are Still Falling Short

For those who have ever tried to open a bank account abroad or receive payment from a foreign client, they already know the drill: the paperwork is endless, delays are frustrating, and the fees? So much to do, even for the smallest amounts of money.

Just to name few of the hurdles remote workers still face with conventional banking:

  • Account setup restrictions: Need proof of residence, tax IDs, or a local job offer—things many digital nomads simply don’t have.
  • Slow international transfers: Payments can take days to process, which is a nightmare when rent’s due.
  • High foreign exchange fees: Currency conversions often come with steep, hidden costs.
  • Limited multi-currency support: Most banks still force users to operate in a single currency, making financial planning chaotic at best.

And perhaps most tellingly, many banks have digitized their operations but haven’t personalized their services. According to Accenture’s 2025 Banking Trends Report, while digital transformation has improved efficiency, it often sacrifices the customer experience. That’s not great news for people who live outside the lines.

Borderless Banking for Professionals Across the Globe

The concept of borderless banking goes far beyond wiring money internationally. Fundamentally, it’s also about being able to eliminate the friction between people and their money, no matter where they are in the world, and maintaining an ecosystem where geography, bureaucracy, and currency don’t stand in the way of financial freedom.

A working example of this is Black Banx, a Toronto-based fintech founded by German billionaire Michael Gastauer. Since launching globally in 2015, it has grown to serve over 78 million clients in 180+ countries as of Q1 2025, proof that people take to digital banking solutions when it is accessible, affordable, and is useful in just about any locale.

In the first three months of this year, Black Banx had also earned US$4.3 billion in revenue and US$1.6 billion in pre-tax profit, more than double from the same quarter the previous year and showing it has consistently delivered tangible value to global customers—remote professionals included

How Borderless Banking Maximizes Value for Remote Workers

1. Instant Account Access—No Strings Attached

The times of hunting down local branches or collecting endless documents just to open an account are finished. With borderless banks, users can open an account in minutes using just a photo ID—no proof of address or income required. That’s a lifesaver for anyone living outside their passport country or hopping from one location to another.

2. Multi-Currency Mastery

Managing money in multiple currencies used to mean juggling several accounts—or worse, losing money on conversions. Borderless platforms like Black Banx support 28 FIAT currencies and allow real-time currency conversions at competitive rates. That means remote workers can:

  • Invoice clients in one currency
  • Spend or save in another
  • Hedge against local currency fluctuations
  • Avoid excessive conversion fees altogether

3. Seamless, Real-Time Global Payments

Getting paid late, or paying others late, isn’t just inconvenient; it can damage relationships and disrupt your cash flow. With real-time payment support, remote workers can receive funds instantly, no matter where their clients are. This is particularly valuable for freelancers and entrepreneurs juggling multiple contracts across time zones.

Plus, bulk payment features and API integration streamline processes for those running teams or businesses.

4. Built-In Crypto Options

It isn’t surprising that many digital nomads are already deep into crypto. Whether it’s for investment, faster transactions, or avoiding traditional finance red tape, crypto is becoming essential.

Since 2016, Black Banx has allowed users to send, receive, and convert crypto (like BTC and ETH) within their accounts. That integration saves users from having to manage separate crypto wallets, and adds another layer of flexibility to their financial toolkit.

5. Secure Transactions

Remote workers often log in to work from cafés, coworking spaces, and airports, to name a few. Of course, this flexibility of being able to work almost anywhere should never come at the cost of security. Borderless banks like Black Banx use end-to-end encryption, AI fraud detection, and two-factor authentication to keep accounts safe from risky elements.

Financial Freedom, Not Just Convenience

Perhaps the most overlooked benefit of borderless banking is the freedom it provides. Not just to access money, but to fully participate in the global economy. For millions of professionals in underbanked regions like Africa, Latin America, Southeast Asia, borderless banking has become a gateway to financial inclusion and a way to take on opportunities that typically wouldn’t be available to them if not remote.

By removing barriers to entry, platforms like Black Banx empower underserved individuals to both take control of their finances and increase their earning power by working with companies from higher paying markets. This democratization of finance isn’t just good for individuals, it’s good for the global economy as a whole.

As Black Banx CEO Michael Gastauer put it: “Our multi-currency solutions enable businesses to tap into global talent without worrying about payment complexities. We make cross-border transactions as seamless as local ones.”

The Road Ahead

By 2030, the number of digital nomads worldwide is expected to soar past 60 million, according to the Forbes Technology Council. That means tens of millions of workers will be navigating foreign currencies, time zones, and financial systems—all while expecting the same seamless experience they’d get at home.

Indeed, remote professionals aren’t just looking for places to work—they’re looking for systems that work for them. In a lifestyle built on flexibility, traditional banking is proving too rigid, too slow, and too expensive.

Borderless banking services like those offered by the likes of Black Banx, on the other hand, offer exactly what today’s global workforce needs: instant access, multi-currency support, real-time payments, crypto integration, and enterprise-level security—all in a streamlined experience.

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