Business

The Self-Storage Industry and the Fluctuation from Corona Virus

Published

3 years ago

December 26, 2022

In recent years, the self-storage industry in the United States has been largely dependent upon what insiders call the four D’s: death, divorce, displacement, and disaster. However, the Coronavirus pandemic, combined with reckless expansion and aggressive competition, resulted in what seems to be a few recession-proof elements of the commercial real estate industry.

The industry has been at its peak of expansion since the last downturn because of the lockdown and quarantine period when companies and people increased their need for storage space. Gradual increases in demand and price made rivals eager to bring innovation into the industry by expanding technology and customer-focused services. For example, The Storage Group, one of the companies that provide self-storage feasibility and reliable services, was founded by Brian Pelski and Larry Hanks in 2010. Steve Lucas currently holds the charge of the CEO and managing partner. The company remained focused on innovation and brought its idea and a progressive way for succession through ClickandStor® Online Rental Suite. It was the first company to welcome the latest technology to the industry and created the first fully-integrated, online move-in platform available to the self-storage industry. As a result, The Storage Group collaborated and integrated with several companies, including Self Storage Manager, Storage Commander, Doorswap, Web Self-Storage, SiteLink, and Storage.

ClickandStor provides the most cost-effective and easiest way for the end user to rent storage and manage their online storage account. It enables the user to browse several facilities listed on its directory website clickandstor.com allowing customer access, storage rentals, reservations, payments, and more. ClickandStor is also provided on individual storage websites to make the rental process simple to navigate online. Whether customers visit the facility website or come through the online directory, ClickandStor allows them to register, digitally sign in and make all required payments without human interaction.

ClickandStor is transforming the way of self-storage businesses and their applications. With its new features and technology, users only need a cell phone or a computer to access the entire unit from the storage website, gateway access code, and payment schedules.

Value-added features of ClickandStor include a 3D value pricing map, 3D calculator, multi-lingual marketplace, enhanced security features, and more. The online rental tool provides daily 24/7 updates of inventory, units, and pricing in real time for tenants regarding reservations and rentals through integrating with the self-storage property management software systems.

Pandemic and Rents

Rents went to their heights during the pandemic. However, according to a research site, Yardi Matrix, the rates began to fall in June for new customers before one-time discounts for a 10×10 unit excluded heat and air-conditioning. To be sure, around 4.3 percent declined nationwide on an annual basis. Moreover, a fall of about 6.7 percent for climate control units was seen. Interestingly, this was the case in the pandemic only. Whereas coronavirus cases are halted around the country, the leaders are putting fewer restrictions on schools and businesses. Thereby, the industry of self-storage industry is under progress revival.

The self-storage industry started in the 1960s when consumers led businesses in America to buy more stuff than they had the capacity for. Ever since then, the industry has been in progress and steadily growing.

The rates of climate control units and without touched their height nationwide in the previous years after the demand ballooned. Americans with available income bought more stuff and realized the need for more storage places to store them.

According to IBIS World research, the number of self-storage facilities boomed nationwide and grew to more than 60,000 in 2020 from 47,000 in 2008. At the same time, the revenue increased 2.6 percent annually to $38.6 billion in 2019 from 2014.

The industry also faced numerous challenges during the pandemic, like any other business similar to the ones meant to protect residential tenants. Especially in Los Angeles, where in June, an ordinance was passed that deferring rent or late fees for self-storage will expel and ban the tenants.

Self-storage suppliers struggled with problems similar to other industries, like keeping surfaces cleaner. This varied from state to state. However, the lockdown orders were essential to follow for every business.

Revenue took a halt when rents stagnated. By the end of May, the average rent for the self-storage companies was about the same as the previous year, according to Green Street Advisors. But this did not stop self-storage companies from developing or taking a break. With the immense need, the valuation is expected to grow to $115.62 billion in 2025. According to this prediction, the compound annual growth rate would be 134.79% over the forecast period of 2020-2025, increasing the need for supportive self-storage businesses like The Storage Group.

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.