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 The Self-Storage Industry and the Fluctuation from Corona Virus

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In recent years, the self-storage industry in the United States has been largely dependent upon what insiders call the four D’s: death, divorce, displacement, and disaster. However, the Coronavirus pandemic, combined with reckless expansion and aggressive competition, resulted in what seems to be a few recession-proof elements of the commercial real estate industry.

The industry has been at its peak of expansion since the last downturn because of the lockdown and quarantine period when companies and people increased their need for storage space. Gradual increases in demand and price made rivals eager to bring innovation into the industry by expanding technology and customer-focused services. For example, The Storage Group, one of the companies that provide self-storage feasibility and reliable services, was founded by Brian Pelski and Larry Hanks in 2010. Steve Lucas currently holds the charge of the CEO and managing partner. The company remained focused on innovation and brought its idea and a progressive way for succession through ClickandStor® Online Rental Suite. It was the first company to welcome the latest technology to the industry and created the first fully-integrated, online move-in platform available to the self-storage industry. As a result, The Storage Group collaborated and integrated with several companies, including Self Storage Manager, Storage Commander,  Doorswap, Web Self-Storage, SiteLink, and Storage.

ClickandStor provides the most cost-effective and easiest way for the end user to rent storage and manage their online storage account. It enables the user to browse several facilities listed on its directory website clickandstor.com allowing customer access, storage rentals, reservations, payments, and more. ClickandStor is also provided on individual storage websites to make the rental process simple to navigate online. Whether customers visit the facility website or come through the online directory, ClickandStor allows them to register, digitally sign in and make all required payments without human interaction.

ClickandStor is transforming the way of self-storage businesses and their applications. With its new features and technology, users only need a cell phone or a computer to access the entire unit from the storage website, gateway access code, and payment schedules.

Value-added features of ClickandStor include a 3D value pricing map, 3D calculator, multi-lingual marketplace, enhanced security features, and more. The online rental tool provides daily 24/7 updates of inventory, units, and pricing in real time for tenants regarding reservations and rentals through integrating with the self-storage property management software systems.

Pandemic and Rents

Rents went to their heights during the pandemic. However, according to a research site, Yardi Matrix, the rates began to fall in June for new customers before one-time discounts for a 10×10 unit excluded heat and air-conditioning. To be sure, around 4.3 percent declined nationwide on an annual basis. Moreover, a fall of about 6.7 percent for climate control units was seen. Interestingly, this was the case in the pandemic only. Whereas coronavirus cases are halted around the country, the leaders are putting fewer restrictions on schools and businesses. Thereby, the industry of self-storage industry is under progress revival.

The self-storage industry started in the 1960s when consumers led businesses in America to buy more stuff than they had the capacity for. Ever since then, the industry has been in progress and steadily growing.

The rates of climate control units and without touched their height nationwide in the previous years after the demand ballooned. Americans with available income bought more stuff and realized the need for more storage places to store them.

According to IBIS World research, the number of self-storage facilities boomed nationwide and grew to more than 60,000 in 2020 from 47,000 in 2008. At the same time, the revenue increased 2.6 percent annually to $38.6 billion in 2019 from 2014. 

The industry also faced numerous challenges during the pandemic, like any other business similar to the ones meant to protect residential tenants. Especially in Los Angeles, where in June, an ordinance was passed that deferring rent or late fees for self-storage will expel and ban the tenants.

Self-storage suppliers struggled with problems similar to other industries, like keeping surfaces cleaner. This varied from state to state. However, the lockdown orders were essential to follow for every business. 

Revenue took a halt when rents stagnated. By the end of May, the average rent for the self-storage companies was about the same as the previous year, according to Green Street Advisors. But this did not stop self-storage companies from developing or taking a break. With the immense need, the valuation is expected to grow to $115.62 billion in 2025. According to this prediction, the compound annual growth rate would be 134.79% over the forecast period of 2020-2025, increasing the need for supportive self-storage businesses like The Storage Group. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market

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Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.

Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades. 

At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.

In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.

From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress. 

For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.

Rental housing under pressure from both sides of the balance sheet

In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly. 

At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.

For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.

Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.

A property management model built for volatility

Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.

Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.

That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.

“Execution is everything” is how Levinson often frames it in interviews. 

Turning rent into a more predictable income stream

The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.

Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure. 

The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:

  • Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
  • Price that risk into a clear product instead of handling each case informally.
  • Use scale, legal expertise, and data to keep default rates low and resolution times shorter.

For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.

Using technology to see risk earlier

Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks. 

Examples include:

  • Tenants who move from on-time payments to repeated short delays.
  • Units where small repair tickets point to a larger capital issue ahead.
  • Buildings where complaint volumes suggest service gaps or staffing problems.

Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.

Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy. 

The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.

Why the Canadian case matters for global landlords

Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages. 

This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates. 

In that context, the Royal York Property Management model offers three lessons that travel across borders:

  1. Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
  2. Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
  3. Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.

It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.

What everyday landlords can borrow from the Royal York playbook

Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.

Three practices stand out.

First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.

Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next. 

Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns. 

For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.

For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.

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