Business

Desert Steel Recorded Spike in Revenue After Undergoing Website Redesign

Published

6 years ago

July 7, 2019

Desert Steel is an e-retailer of garden art and sculptures. The company recorded a hike in revenue by 225% when it underwent website revamping. Desert Steel attended an exhibition last year, Internet Retailer Conference & Exhibition, where it took guidance on web design at the Open Mic Feedback Forum workshop.

After going through a thorough course level guide at the workshop, Desert Steel completely revamped each and every part of its website. From homepage, to navigation, to about us, every section of the website was completely remodeled. Earlier, the homepage of Desert Steel gave an indication of being birdfeeders due to using such images above the fold and with minimum navigation. But, though the company did sell birdfeeders, it had several other products too, which were not indicated on its homepage.

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Some of the product offerings of the company include fire pits, torches, lighting, and so on. The current homepage of the company now gives an indication of all such product offerings. And due to these changes, the company now enjoys 225% increase in revenue in the year 2019, as compared to the previous year.

In addition to this, there is also an increase of 260% in the orders and the traffic increased by 350%.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

3 days ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.