The CTO of SnatchBot, Avi Ben Ezra, recently provided guidance to hundreds of bot developers and tech professionals on practices that increase business confidence. Below are some extracts published with his authorization.
Security first: Overcoming the damage done by hackers
Despite high-level encryption, hackers constantly find new ways to exploit some of the most trustworthy enterprises and organizations such as Google, Facebook, British Airways and T-Mobile. This is resulting in a situation where consumers simply no longer have any confidence in businesses. At the same time, there has been an increase in the number of people who are willing to share their personal data with those companies whom they deem to be reliable and trustworthy. This also includes those businesses who are constantly providing people with excellent value. Based on these facts what can business owners and CEOs do? The obvious answer is that every business owner and CEO of an organization should consider trust between the business and the consumer as a very vital priority.
In fact, it should take precedence over everything else such as quality services or superior products and even delivery services. It must be remembered that people and businesses are part of a digital environment which is resulting in a situation where businesses are more visible than ever before. Although transparency can be a good thing it is also raising the stakes considerably. Even the slightest mistake instantly becomes public knowledge and this can have a serious impact on consumer confidence and trust.
Understanding the importance of trust
There are many professionals now who are able to analyze businesses and organizations and who can then proceed to formulate a strategy which will allow that business to earn the trust of the consumer. The best strategy will always be to have a long-term and proactive approach when it comes to the important issue of creating trust with consumers. Managing and steering that process can be one of the most important things which a CEO or business owner will ever do. Everything has to be done according to a carefully formulated plan.
The first step will be to analyze the business or organization since you need to know exactly what is happening in that business or organization. You need to determine how much the business or organization is currently trusted by the consumer. You need to take a careful look at exactly what the consumer is expecting and you need to determine how successful you are in providing in those needs. You also need to ask some probing questions from the consumer in order to determine whether they are comfortable to share their personal information with your organization or business. If there is any resistance it is important to determine what it would take to gain the confidence of the consumer.
It can be difficult for startup businesses
You might be running a business which is making use of relatively new technology. You may be in the situation where you’re trying to attract interest in that product. Many things have to be overcome such as the initial skepticism of your target audience. It can be an uncertain time before they will eventually gain trust in your business. It will be important to consider these issues and to determine the best approach in order to ensure some measure of success. One tool which is often used when it comes to things such as trust is known as a trust roadmap. This can be implemented as soon as the analyses of your business have been completed and those results can then be used to determine the areas in which your company might be lacking. There are five areas which have to be considered when it comes to issues of trust and they are privacy, transparency, security, reliability, and fairness. You will have to find a way to convince the consumer that you will be able to protect the user data. You will also have to have convince them that all of their sensitive information is a priority as far as your business is concerned.
Don’t promise more than you can deliver
Do you have the means and resources to deliver on your promises? It will be disastrous for your business to fail the consumer after you have made certain promises. You will require an excellent business model as well as well formulated policies and it’s important to be always transparent as far as your products and services are concerned.
It is also important to frequently request feedback from your customers because this information is essential to gauge how much has been accomplished and how far the business has progressed as far as the trust of the consumer is concerned. Accountability is a very important indicator of the reliability and trustworthiness of any business organization. Every employee in that business organization has to work together in order to create an organization which will be able to earn the trust of the consumer. This will require strong leadership that is able to set an example which will clearly indicate exactly what it means to earn someone’s trust.
On the deployment of AI and Chatbot Technology:
With this, Ben Ezra seems to think that not only will consumer confidence increase, but also predictability for businesses, followed by business confidence.
Why use custom web development? Why is it better to use ready-made CMS
Custom web application development is not only good branding. It is also a great tool for communication between company and customer and much more enjoyable for both. Apps extend an expanse to portable and mobile gadgets’ ability to provide seamless expansion of the scope with which companies can serve to consumers online. Interface of the application should be attractive and comfortable in use. Moreover, it should have a unique identity, which reflects the company’s branding message and helps to establish emotional connection with customers. Custom-made design and development increase user engagement and distinguish a company from the competition.
But using off-the-shelf solutions might be the best choice for the companies, which are just starting their web journey due to its cost efficiency. In this article we will define pros and cons of custom web development compared to SaaS products.
Digital innovation is a critical component of modern business development. Business leaders usually face a choice between using off-the-shelf solutions (SaaS) and designing custom ones. The former offer a high degree of reliability at a lower price tag. However, SaaS products may lack critical features that are necessary for meeting the company’s requirements.
Custom web development company services VS SaaS CMS: pros and cons
It is common for small businesses to rely on SaaS as a lower-budget alternative. But as a business grows, so do its demands for software. For example, companies might need to manage more resources, and SaaS is unable to meet the increasing needs.
Custom development allows the implementation of solutions that match the very particular company’s needs. The decision to go with it can stem from the rising number of employees, new locations, or new markets. With SaaS, companies have to deal with the one-size-fits-all approach, facing limitations in different access levels, feature customization, etc.
When choosing custom web development services, it’s important to find the right provider who will understand the company’s structure and goals.
Pros and cons of SaaS products
The nature of SaaS reveals its strengths and weaknesses. A cheaper solution also means weaker control over it. Take a look at the table below to learn about the pros and cons of SaaS products:
- Cost efficiency.
- Reliability and maintenance.
- Automated updates.
- Data protection.
- Limited customization.
- Limited control.
- Limited scalability.
- Security concerns.
Pros and cons of custom web development services
Having a customized app addresses specific company needs. It allows businesses to create unique features based on their requirements and add all the integrations they need. Plus, such solutions can be more secure. For instance, a company may have an offline copy of data, protected from external attacks.
- Customization capabilities.
- High flexibility.
- High security level.
- Unique features as competitive advantages.
- Large investments.
- Not automated.
- Security risks.
Who needs custom development?
When a business has specific needs, it’s best to choose custom software app development. It also makes sense in the following cases:
- A company is planning to use this software for various projects and demands functionality variation from one project to another.
- A business is scaling.
- A company has its own development team with sufficient expertise to implement a required solution.
- A business has already used a SaaS product that doesn’t match the needs.
Being a custom web development firm, TRIARE builds scalable and secure apps for businesses of different industries, be it edtech, healthcare, or ecommerce. Our mobile app development team has created dozens of native and cross-platform solutions used all over the world. In services our company offers we take aim at custom-made approach. It enables a business to build a site focused on delivering real business results via an optimal structure and user experience.
Starting from planning, implementing, monitoring, communicating and finally delivering the completed project before the deadline, we ensure quality at each step. We take care of post-release maintenance and support, so you shouldn’t worry about security risks.
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