Business
Don’t Underestimate the Power of Video Marketing, says Social Revelation CEO Ryan White
Did you know nearly 5 billion videos are watched everyday on YouTube, 100 million hours of video content is watched everyday on Facebook, and whopping 1200% more shares are generated by social media videos when compared to text and image posts? Well, that’s the power of video marketing in 2019.
CEO of Social Revelation Marketing, Ryan White, states that video content shared through Instagram, Facebook, Snapchat, and YouTube help brands tell their stories better. “This strategy helps you stand out with your content and will most definitely get you more eyeballs,” says the young entrepreneur, who launched his digital marketing agency in the year 2017 and built a 7-figure business in less than two years’ time.
White suggests that businesses must include video marketing in their overall digital marketing strategy. Video content plays a pivotal role in not just raising brand awareness but also spurs the buying decision of consumers.
Consistency in posting the video content is key to the success of any brand’s or individual’s video marketing plan. Besides, as per Ryan, creating high-quality video content is important to keep the audience hooked and maximize shares.
Brands can choose to create video content in the form of sixty-second videos which are perfect for IGTV, Instagram posts and Facebook posts to help increase followers organically. These could be one-minute educational, instructional or explainer videos about your product or service. Animated videos are yet another format to simplify complex concepts.
Posting high-quality stories on Instagram, Facebook, and Snapchat a few times in a week consistently drive engagement as well as sales. These short-life stories invoke customer interest and generate views like no other format. Though Snapchat has 190 million daily users, Instagram stories have surpassed the platform with 400 million active daily users.
Another way to create engaging video content and tell brand stories in a better way is by turning live footage or media footage into a professional story and repurposes it across your social media channels. Event videos or show reels too garner views much higher than usual posts. Live videos on Facebook or Instagram give your audience a sneak peek into your company or brand’s day-to-day activities as well as special events/conferences. These videos get more comments in real time and viewers spend 8 times longer on live videos than others.
While creating your video marketing strategy, Ryan White suggests that brands should have a clear goal for the next five years. Based on this, the right perspective can be created or promoted through video and social media content. Also, short term goals like launching a new product, selling tickets for an event, or just boosting brand awareness must be clearly conveyed to ensure you derive the desired customer action. 64% of people are likely to buy a product after watching a product video.
The above figures put the spotlight on how indispensable video marketing has become in the past three years. If you have not yet leveraged the power of video content, it’s not too late to get started now.
Business
Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi
Byline: Andi Stark
For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.
Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system
Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?
A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.
Q: How does the process work once someone contacts the platform?
A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.
Q: Where does artificial intelligence fit into that process, and where does it stop?
A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.
Q: What problem is this model trying to solve in the current legal system?
A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.
Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?
A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.
Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?
A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.
Q: Does this model risk favoring only the most profitable cases?
A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.
Measuring Impact Over Time
YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.
The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.
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