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Don’t Underestimate the Power of Video Marketing, says Social Revelation CEO Ryan White




Did you know nearly 5 billion videos are watched everyday on YouTube, 100 million hours of video content is watched everyday on Facebook, and whopping 1200% more shares are generated by social media videos when compared to text and image posts? Well, that’s the power of video marketing in 2019.

CEO of Social Revelation Marketing, Ryan White, states that video content shared through Instagram, Facebook, Snapchat, and YouTube help brands tell their stories better. “This strategy helps you stand out with your content and will most definitely get you more eyeballs,” says the young entrepreneur, who launched his digital marketing agency in the year 2017 and built a 7-figure business in less than two years’ time.

White suggests that businesses must include video marketing in their overall digital marketing strategy. Video content plays a pivotal role in not just raising brand awareness but also spurs the buying decision of consumers.

Consistency in posting the video content is key to the success of any brand’s or individual’s video marketing plan. Besides, as per Ryan, creating high-quality video content is important to keep the audience hooked and maximize shares.

Brands can choose to create video content in the form of sixty-second videos which are perfect for IGTV, Instagram posts and Facebook posts to help increase followers organically. These could be one-minute educational, instructional or explainer videos about your product or service. Animated videos are yet another format to simplify complex concepts.

Posting high-quality stories on Instagram, Facebook, and Snapchat a few times in a week consistently drive engagement as well as sales. These short-life stories invoke customer interest and generate views like no other format. Though Snapchat has 190 million daily users, Instagram stories have surpassed the platform with 400 million active daily users.

Another way to create engaging video content and tell brand stories in a better way is by turning live footage or media footage into a professional story and repurposes it across your social media channels. Event videos or show reels too garner views much higher than usual posts. Live videos on Facebook or Instagram give your audience a sneak peek into your company or brand’s day-to-day activities as well as special events/conferences. These videos get more comments in real time and viewers spend 8 times longer on live videos than others.

While creating your video marketing strategy, Ryan White suggests that brands should have a clear goal for the next five years. Based on this, the right perspective can be created or promoted through video and social media content. Also, short term goals like launching a new product, selling tickets for an event, or just boosting brand awareness must be clearly conveyed to ensure you derive the desired customer action. 64% of people are likely to buy a product after watching a product video.

The above figures put the spotlight on how indispensable video marketing has become in the past three years. If you have not yet leveraged the power of video content, it’s not too late to get started now.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Robert DeFalco Realty Leads the Way with Strategic Expansion and Philanthropy




Robert DeFalco, the visionary founder and Owner/Operator of Robert DeFalco Realty, cemented his reputation as a huge force in the real estate industry. His firm, recognized as the #1 real estate company in Staten Island, embarked on a significant expansion this year, solidifying its status as a comprehensive hub for real estate services in New York and New Jersey.

Strategic Growth and New Partnerships

This growth involves not only a physical expansion, but also a strategic partnership with Think Mortgage, a prominent mortgage firm with a strong presence in Brooklyn and Staten Island. The collaboration aligns perfectly with DeFalco’s vision of providing seamless and integrated real estate transactions.

“We are creating a holistic experience,” stated DeFalco.

By partnering with Think Mortgage, Robert DeFalco Realty ensures clients can find their ideal home and secure the best possible mortgage rates, simplifying the process into a smooth journey from start to finish — all in one building.

Comprehensive Services Under One Roof

The firm moved to a new location in Brooklyn, occupying an entire corner block to house its operations. The expansion ensures that clients can access all necessary services under one roof, including real estate and mortgage services, in-house title services, legal expertise, and more. The move underscores DeFalco’s commitment to providing unparalleled convenience for clients.

“We are creating a synergy where all real estate needs are met promptly and professionally, right here,” added DeFalco.

A Legacy of Philanthropy

Beyond his professional achievements, DeFalco is renowned for his philanthropic efforts. He believes in the responsibility of businesses to give back to their communities. Under his leadership, Robert DeFalco Realty is a leading sponsor for the Making Strides Against Breast Cancer walk, raising substantial funds annually.

In 2019, the Emergency Children’s Help Organization honored DeFalco for his significant contributions, recognizing him with the Man of the Year Award. His dedication to philanthropy also earned him the Service and Dedication Award from the Juvenile Diabetes Research Foundation in 2022.

Community Engagement and Support

Robert DeFalco Realty’s commitment to philanthropy extends to various community events and local charities. The firm supports a wide range of organizations, including the American Cancer Society, City Harvest, Monmouth University, St. Peters High School, and many more. Their efforts make a substantial positive impact, with total donations surpassing $1,000,000.

Most recently, DeFalco attended and sponsored the ECHO Foundation, GRACE Foundation, and Tunnel to Towers events in various capacities.

Looking Forward

With its recent expansion and continued commitment to comprehensive real estate services, Robert DeFalco Realty reaffirms its position as the premier one-stop real estate shop in the northeastern region. The firm continues to uphold its foundational philosophy of treating people well, a mantra that has guided its operations since its inception in 1987 and continues to inspire its growth and innovation today.

About Robert DeFalco

Robert DeFalco Realty was founded in 1987 by Robert DeFalco, a real estate Broker/Owner who wanted to help families achieve their dream of homeownership. Through the philosophy ‘Treat People Well,’ Robert DeFalco has grown into a successful real estate agency led by a professional team of highly motivated real estate associates with experience in residential, commercial, and new real estate development. For more information, please visit 

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