Business
Don’t Underestimate the Power of Video Marketing, says Social Revelation CEO Ryan White
Did you know nearly 5 billion videos are watched everyday on YouTube, 100 million hours of video content is watched everyday on Facebook, and whopping 1200% more shares are generated by social media videos when compared to text and image posts? Well, that’s the power of video marketing in 2019.
CEO of Social Revelation Marketing, Ryan White, states that video content shared through Instagram, Facebook, Snapchat, and YouTube help brands tell their stories better. “This strategy helps you stand out with your content and will most definitely get you more eyeballs,” says the young entrepreneur, who launched his digital marketing agency in the year 2017 and built a 7-figure business in less than two years’ time.
White suggests that businesses must include video marketing in their overall digital marketing strategy. Video content plays a pivotal role in not just raising brand awareness but also spurs the buying decision of consumers.
Consistency in posting the video content is key to the success of any brand’s or individual’s video marketing plan. Besides, as per Ryan, creating high-quality video content is important to keep the audience hooked and maximize shares.
Brands can choose to create video content in the form of sixty-second videos which are perfect for IGTV, Instagram posts and Facebook posts to help increase followers organically. These could be one-minute educational, instructional or explainer videos about your product or service. Animated videos are yet another format to simplify complex concepts.
Posting high-quality stories on Instagram, Facebook, and Snapchat a few times in a week consistently drive engagement as well as sales. These short-life stories invoke customer interest and generate views like no other format. Though Snapchat has 190 million daily users, Instagram stories have surpassed the platform with 400 million active daily users.
Another way to create engaging video content and tell brand stories in a better way is by turning live footage or media footage into a professional story and repurposes it across your social media channels. Event videos or show reels too garner views much higher than usual posts. Live videos on Facebook or Instagram give your audience a sneak peek into your company or brand’s day-to-day activities as well as special events/conferences. These videos get more comments in real time and viewers spend 8 times longer on live videos than others.
While creating your video marketing strategy, Ryan White suggests that brands should have a clear goal for the next five years. Based on this, the right perspective can be created or promoted through video and social media content. Also, short term goals like launching a new product, selling tickets for an event, or just boosting brand awareness must be clearly conveyed to ensure you derive the desired customer action. 64% of people are likely to buy a product after watching a product video.
The above figures put the spotlight on how indispensable video marketing has become in the past three years. If you have not yet leveraged the power of video content, it’s not too late to get started now.
Business
F01 Fire Watch: NYC’s Commitment to Safety During Fire System Impairments
In the bustling metropolis of New York City, fire safety is of paramount importance. Stringent regulations are in place to protect lives and property, and one crucial aspect of this safety net is the F01 Fire Watch certification. This specialized certification ensures that qualified individuals are on duty whenever a building’s fire protection system is compromised, providing a vigilant and proactive defense against potential fire hazards.
The F01 Fire Watch certification is mandated by the New York City Fire Department (FDNY) and applies to any occupancy where a required fire protection system is out of service. This could include fire alarms, sprinkler systems, standpipes, or other essential components of the building’s fire safety infrastructure. During these periods of vulnerability, an F01 certified fire guard must be present to conduct regular patrols, identify potential hazards, and respond immediately to any signs of fire or smoke.
The Importance of F01 Certification
The F01 certification signifies that an individual has undergone specialized training and possesses the knowledge and skills to perform fire watch duties effectively. This training covers fire safety principles, hazard recognition, emergency response procedures, and the proper use of fire extinguishers and other firefighting equipment. By requiring F01 certification, the FDNY ensures that only qualified professionals are entrusted with the critical responsibility of safeguarding lives and property during fire system impairments.
Fast Fire Watch Guards: Your Trusted F01 Fire Watch Provider
Fast Fire Watch Guards understands the importance of F01 certification and employs a team of highly trained and certified fire watch guards who meet the stringent requirements set by the FDNY. Their professionals are equipped to handle any fire-related emergency, providing peace of mind to building owners, occupants, and insurance providers.
The company’s F01 certified fire watch guards are available for rapid deployment across New York City, ensuring swift response times and continuous protection during system outages. They conduct thorough patrols, identify potential fire hazards, and maintain detailed logs of their activities. In the event of a fire, they are trained to react quickly and efficiently, alerting occupants, initiating evacuation procedures, and utilizing firefighting equipment to contain the situation until the fire department arrives.
Fast Fire Watch Guards also works closely with clients to develop customized fire watch plans that address their specific needs and comply with all relevant fire codes and regulations. This proactive approach to fire safety ensures that businesses and property owners remain protected even during vulnerable periods.
Conclusion
F01 Fire Watch certification is a crucial component of New York City’s fire safety infrastructure. It ensures that qualified professionals are on duty to provide vigilant monitoring and immediate response when fire protection systems are compromised. Fast Fire Watch Guards, with its team of F01 certified fire watch guards, is a trusted partner in ensuring safety and compliance during these critical periods.
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