Connect with us

Business

Don’t Underestimate the Power of Video Marketing, says Social Revelation CEO Ryan White

mm

Published

on

Did you know nearly 5 billion videos are watched everyday on YouTube, 100 million hours of video content is watched everyday on Facebook, and whopping 1200% more shares are generated by social media videos when compared to text and image posts? Well, that’s the power of video marketing in 2019.

CEO of Social Revelation Marketing, Ryan White, states that video content shared through Instagram, Facebook, Snapchat, and YouTube help brands tell their stories better. “This strategy helps you stand out with your content and will most definitely get you more eyeballs,” says the young entrepreneur, who launched his digital marketing agency in the year 2017 and built a 7-figure business in less than two years’ time.

White suggests that businesses must include video marketing in their overall digital marketing strategy. Video content plays a pivotal role in not just raising brand awareness but also spurs the buying decision of consumers.

Consistency in posting the video content is key to the success of any brand’s or individual’s video marketing plan. Besides, as per Ryan, creating high-quality video content is important to keep the audience hooked and maximize shares.

Brands can choose to create video content in the form of sixty-second videos which are perfect for IGTV, Instagram posts and Facebook posts to help increase followers organically. These could be one-minute educational, instructional or explainer videos about your product or service. Animated videos are yet another format to simplify complex concepts.

Posting high-quality stories on Instagram, Facebook, and Snapchat a few times in a week consistently drive engagement as well as sales. These short-life stories invoke customer interest and generate views like no other format. Though Snapchat has 190 million daily users, Instagram stories have surpassed the platform with 400 million active daily users.

Another way to create engaging video content and tell brand stories in a better way is by turning live footage or media footage into a professional story and repurposes it across your social media channels. Event videos or show reels too garner views much higher than usual posts. Live videos on Facebook or Instagram give your audience a sneak peek into your company or brand’s day-to-day activities as well as special events/conferences. These videos get more comments in real time and viewers spend 8 times longer on live videos than others.

While creating your video marketing strategy, Ryan White suggests that brands should have a clear goal for the next five years. Based on this, the right perspective can be created or promoted through video and social media content. Also, short term goals like launching a new product, selling tickets for an event, or just boosting brand awareness must be clearly conveyed to ensure you derive the desired customer action. 64% of people are likely to buy a product after watching a product video.

The above figures put the spotlight on how indispensable video marketing has become in the past three years. If you have not yet leveraged the power of video content, it’s not too late to get started now.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Why use custom web development? Why is it better to use ready-made CMS

mm

Published

on

Custom web application development is not only good branding. It is also a great tool for communication between company and customer and much more enjoyable for both. Apps extend an expanse to portable and mobile gadgets’ ability to provide seamless expansion of the scope with which companies can serve to consumers online. Interface of the application should be attractive and comfortable in use. Moreover, it should have a unique identity, which reflects the company’s branding message and helps to establish emotional connection with customers. Custom-made design and development increase user engagement and distinguish a company from the competition.

But using off-the-shelf solutions might be the best choice for the companies, which are just starting their web journey due to its cost efficiency. In this article we will define pros and cons of custom web development compared to SaaS products. 

Digital innovation is a critical component of modern business development. Business leaders usually face a choice between using off-the-shelf solutions (SaaS) and designing custom ones. The former offer a high degree of reliability at a lower price tag. However, SaaS products may lack critical features that are necessary for meeting the company’s requirements.

Custom web development company services VS SaaS CMS: pros and cons

It is common for small businesses to rely on SaaS as a lower-budget alternative. But as a business grows, so do its demands for software. For example, companies might need to manage more resources, and SaaS is unable to meet the increasing needs.

Custom development allows the implementation of solutions that match the very particular company’s needs. The decision to go with it can stem from the rising number of employees, new locations, or new markets. With SaaS, companies have to deal with the one-size-fits-all approach, facing limitations in different access levels, feature customization, etc.

When choosing custom web development services, it’s important to find the right provider who will understand the company’s structure and goals.

Pros and cons of SaaS products

The nature of SaaS reveals its strengths and weaknesses. A cheaper solution also means weaker control over it. Take a look at the table below to learn about the pros and cons of SaaS products:

Pros:

  • Cost efficiency.
  • Reliability and maintenance.
  • Automated updates.
  • Data protection.

Cons:

  • Limited customization.
  • Limited control.
  • Limited scalability.
  • Security concerns.

Pros and cons of custom web development services

Having a customized app addresses specific company needs. It allows businesses to create unique features based on their requirements and add all the integrations they need. Plus, such solutions can be more secure. For instance, a company may have an offline copy of data, protected from external attacks.

Pros:

  • Customization capabilities.
  • High flexibility.
  • High security level.
  • Unique features as competitive advantages.

Cons:

  • Large investments.
  • Resource-intensive.
  • Not automated.
  • Security risks.

Who needs custom development?

When a business has specific needs, it’s best to choose custom software app development. It also makes sense in the following cases:

  • A company is planning to use this software for various projects and demands functionality variation from one project to another.
  • A business is scaling.
  • A company has its own development team with sufficient expertise to implement a required solution.
  • A business has already used a SaaS product that doesn’t match the needs.

Being a custom web development firm, TRIARE builds scalable and secure apps for businesses of different industries, be it edtech, healthcare, or ecommerce. Our mobile app development team has created dozens of native and cross-platform solutions used all over the world. In services our company offers we take aim at custom-made approach. It enables a business to build a site focused on delivering real business results via an optimal structure and user experience. 

Starting from planning, implementing, monitoring, communicating and finally delivering the completed project before the deadline, we ensure quality at each step. We take care of post-release maintenance and support, so you shouldn’t worry about security risks.

Continue Reading

Trending