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Don’t Underestimate the Power of Video Marketing, says Social Revelation CEO Ryan White




Did you know nearly 5 billion videos are watched everyday on YouTube, 100 million hours of video content is watched everyday on Facebook, and whopping 1200% more shares are generated by social media videos when compared to text and image posts? Well, that’s the power of video marketing in 2019.

CEO of Social Revelation Marketing, Ryan White, states that video content shared through Instagram, Facebook, Snapchat, and YouTube help brands tell their stories better. “This strategy helps you stand out with your content and will most definitely get you more eyeballs,” says the young entrepreneur, who launched his digital marketing agency in the year 2017 and built a 7-figure business in less than two years’ time.

White suggests that businesses must include video marketing in their overall digital marketing strategy. Video content plays a pivotal role in not just raising brand awareness but also spurs the buying decision of consumers.

Consistency in posting the video content is key to the success of any brand’s or individual’s video marketing plan. Besides, as per Ryan, creating high-quality video content is important to keep the audience hooked and maximize shares.

Brands can choose to create video content in the form of sixty-second videos which are perfect for IGTV, Instagram posts and Facebook posts to help increase followers organically. These could be one-minute educational, instructional or explainer videos about your product or service. Animated videos are yet another format to simplify complex concepts.

Posting high-quality stories on Instagram, Facebook, and Snapchat a few times in a week consistently drive engagement as well as sales. These short-life stories invoke customer interest and generate views like no other format. Though Snapchat has 190 million daily users, Instagram stories have surpassed the platform with 400 million active daily users.

Another way to create engaging video content and tell brand stories in a better way is by turning live footage or media footage into a professional story and repurposes it across your social media channels. Event videos or show reels too garner views much higher than usual posts. Live videos on Facebook or Instagram give your audience a sneak peek into your company or brand’s day-to-day activities as well as special events/conferences. These videos get more comments in real time and viewers spend 8 times longer on live videos than others.

While creating your video marketing strategy, Ryan White suggests that brands should have a clear goal for the next five years. Based on this, the right perspective can be created or promoted through video and social media content. Also, short term goals like launching a new product, selling tickets for an event, or just boosting brand awareness must be clearly conveyed to ensure you derive the desired customer action. 64% of people are likely to buy a product after watching a product video.

The above figures put the spotlight on how indispensable video marketing has become in the past three years. If you have not yet leveraged the power of video content, it’s not too late to get started now.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Ultimate Guide to the Essential Social Skills in Business




Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).

Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.

In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.

According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.

There are several key components of EQ that are particularly important for success in the workplace. These include: 

Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.

Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.

Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.

Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.

Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.

A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.

Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.

And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.

In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.


Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.

Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.

Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.

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