Business

Outdoor Signs and Channel Letters Remain Among the Top Marketing Means to Attract Attention of the Brands

Published

6 years ago

August 15, 2019

Old but effective traditional way of marketing, outdoor signs and channel letters are still among the top marketing strategies to attract the attention of a passerby. The team at BigtimeDaily has surveyed several brands’ stores in some popular cities to find their marketing strategies and to find the key behind their successful business. It was found that almost every brand has given more importance to outdoor signs and channel letters along with the modern ways of marketing. Experts in the manufacturing of channel letters believe that these type of signs keep on prevailing in the outdoor advertising industry.

The team has visited many such stores to carry out real conversations with them. The marketing heads of those brands called outdoor signs and channel letters a fabulous and effective way of marketing for attracting local customers and passersby. The brands have heavily stressed on using outdoor signs to notify about a new idea to the people passing nearby day or night.

Technology has also changed the design of the outdoor signs and channel letters. Three-dimensional nature is in use in outdoor signs and channel letters to improve the ability of reading the text. Two-dimensional silver text on a wooden background is now changed into the three-dimensional text to make it more lucrative and readable. The brands are also using another feature in channel letters. They are adding light to make them further stand out. The light behind the words make the silver 3-D letters pop out and increase the amount of attention.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

14 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.