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CBD-infused Drinks Can Now Help Restaurants Offset Declining Alcohol Sales

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CBD-Infused drinks offer a way for restaurants to offset declining alcohol sales and West Coast Ventures Corp (OTC: WCVC) is leading the charge.

Restaurateurs are in for a hard time. Despite the fact that people have more disposable income to pay for a dinner out, their preferences are changing. Healthy lifestyles are trending and more restaurant guests are opting to skip the wine in favor of table water. With alcohol making up between 20-50% of the average restaurant’s revenue that’s a big gap to fill. West Coast Ventures Corp (OTC: WCVC) is taking a proactive step to solve the problem.

Mind the margins

Alcohol is facing an existential crisis. Rising awareness of health risks associated with drinking alcohol have helped to fuel a sustained decline in the sale of wine, beer and other alcoholic beverages. General sales fell 0.8% in 2018, continuing the decade-long trend with no end in sight.

Staying in became the new night out,” said Danny Brager, vice president of beverage alcohol at The Nielsen Co. (NLSN). As people decide to skip on liquor, restaurants’ revenues shrink, prompting them to look for alternatives that could fill the expanding vacuum.

Cannabis-infused dining

The Farm Bill put non-psychoactive hemp on the menu across the United States. Unlike the THC induced “high,” normally associated with marijuana hemp contains mostly cannabidiol or CBD. This cousin of THC is devoid of the usual psychoactive properties, thus giving it more of a mild and “medicinal” character.

Renowned for its ability to dull pain and soothe anxiety, CBD is gaining traction. 74% of consumers believe cannabis to be more healthy than alcohol. For the restaurant industry in particular the National Restaurant Association found that 3 in 4 chefs named CBD-infused food a hot trend in 2019.

Cannabis beverages represent the most interesting subsector of the industry, predicted to be worth as much as $1.4 billion by 2023. CBD infused beverages have the advantage of being legal at a federal level, and so long as nobody makes unfounded health claims, being tolerated by the FDA.

Partnering for power

CBD drinks don’t only represent an alternative to alcoholic beverages. Many big cannabis players are betting on the fact that those uninterested in recreational marijuana may still develop a taste for CBD. This has lead to a number of big JVs between cannabis and alcohol companies.

The number one Canadian grower, Canopy Growth Corp. (CGC) has struck a deal with Constellation Brands (STZ) to produce cannabis-infused drinks. Molson Coors Brewing Company (TAP), has announced an agreement with HEXO Corp. (HEXO) and Tilray, Inc. (TLRY), another top ten pot stock, has teamed up with AB InBev (BUD) – the maker of Budweiser beer.

Whilst most of these companies are still figuring out how to enter the CBD space one American restaurant stock has beaten them to the punch, no pun intended.

West Coast begins in Denver

West Coast Venture Group (OTC: WCVC) has made headlines with their Illegal Burger chain, which combines fast-casual dining with CBD infused burgers and their iconic Illegal Brands infused water. The company’s locations in Denver, one of the most cannabis-friendly cities in the country, have seen great success with the Illegal Burger in Writer Square, located in Downtown Denver on track to exceed $1 million in sales this year.

WCVC is America’s first CBD restaurant stock and the first one to supply their locations with Illegal Brands CBD Water. Containing 30mg of CBD per serving, the water comes in passionfruit and mango-bergamot flavors and contain no artificial flavorings and zero added sugars.

The company has tapped into the CBD and health trend and married it good local food and a cool aesthetic. They have started to replicate this success with Illegal Pizza in Florida and plan to open a number of new restaurants, as well as sell their products online.

Pleasures for the new generation

People will always want a bit of a buzz with their meal. While they may no longer reach for a glass of bubbly, and lighting up a joint in a crowded restaurant will likely remain a faux pas, CBD infused drinks offer an innovative way to adapt to the new reality. Companies like WCVC will lead the way but it won’t be long until you see CBD on a menu near you.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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