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Outdoor Signs and Channel Letters Remain Among the Top Marketing Means to Attract Attention of the Brands




Old but effective traditional way of marketing, outdoor signs and channel letters are still among the top marketing strategies to attract the attention of a passerby. The team at BigtimeDaily has surveyed several brands’ stores in some popular cities to find their marketing strategies and to find the key behind their successful business. It was found that almost every brand has given more importance to outdoor signs and channel letters along with the modern ways of marketing. Experts in the manufacturing of channel letters believe that these type of signs keep on prevailing in the outdoor advertising industry. 

The team has visited many such stores to carry out real conversations with them. The marketing heads of those brands called outdoor signs and channel letters a fabulous and effective way of marketing for attracting local customers and passersby. The brands have heavily stressed on using outdoor signs to notify about a new idea to the people passing nearby day or night.

Technology has also changed the design of the outdoor signs and channel letters. Three-dimensional nature is in use in outdoor signs and channel letters to improve the ability of reading the text. Two-dimensional silver text on a wooden background is now changed into the three-dimensional text to make it more lucrative and readable. The brands are also using another feature in channel letters. They are adding light to make them further stand out. The light behind the words make the silver 3-D letters pop out and increase the amount of attention.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Content Shop offers variety of services for Creative Businesses




The content shop was launched as one integrated online portal for creative business.

Graphic Design, Copywriting, Professional Translation, Digital Media, and Social Media Content Creation. All these services are delivered to customers in a short time, respecting customer’s time-frame, quality standards, and communication objectives.

A unique concept, Strong Network, and New Business Model

This portal has been built based on eCommerce business model. The customers can browse the creative service easily, write their requested business brief, upload any related files, and then place orders with flexible payment method at a competitive price. As if buying items from or you can buy your creative jobs from

The Content Shop has a strong network of creative Art Directors, Copywriters, and Digital Media Professionals who have worked or currently working in International Agencies and looking forward to having new success stories with new clients. They are passionate to expand their business ties with different markets and clients. Hence, they spend their free time in achieving special projects. As a result of having those talents, the customers of The Content Shop will get High-Quality Content that meets their communication objectives effectively.

Bridging the gap between need and demand

Mr. Abdul Baset Al Monajed, The founder of The Content Shop, has declared: When I sit with some friends, partners, or customers in our market. They always complain about finding professional talents. That’s why I combined all the required creative service by professional skills in one portal, getting the advantage of my reliable connections and long term ties in the GCC region market.

Mr. Al Monajed has disclosed: our main objective is to offer a fair price by our preset rate card that allows all our customer to be charged equally regardless of the size of companies or customers. We evaluate requested jobs based on person-hours, not the size of the company or customer.

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