Business
CBD Products are Providing the Boost to the Cannabis Industry

CBD products on both sides of the Atlantic are growing in popularity and legislators are becoming more friendly toward the sector’s development. US companies like Veritas Farms Inc (OTC: VFRM) are already taking advantage of this trend, proving the potential of CBD market to save the cannabis sector is huge.
Hemp has been known as a medicinal and ornamental plant for thousands of years. However, this does not apply to the broad masses or science. On the contrary, hemp is still frequently mentioned in the same breath as illegal drugs such as THC. For some years now, however, more and more people have known about the active substance cannabidiol (CBD) and its numerous positive properties.
In the meantime, a solid market has established itself, which is constantly growing and has already sold hundreds of millions of dollars in the USA alone. And there is no end in sight – quite the opposite. Only the uncertain legal situation is slowing down the market somewhat.
Like the European authorities, the US Food and Drug Administration (FDA) was initially sceptical about the CBD. However, due to the completely different properties than THC, the FDA now assesses cannabidiol as positive as the EU and a broad market for the dietary supplement has developed on both sides of the Atlantic. In 2018, the CBD market in the USA achieved a total sales volume of USD 367 million. This represents an increase of 40 percent over the previous year. The financial magazine Wallstreet-Online reports conservative estimates that the American CBD market could reach a total volume of 16 billion dollars by 2025.
CBD companies grow fast, just like Veritas Farms Inc
The growth rates of companies specialising in the production and sale of products containing cannabidiol are taking on almost unbelievable dimensions. For example, Veritas Farms Inc (OTC: VFRM), a producer and distributor of high quality full spectrum hemp oil products from Florida founded in 2015, continuously records impressive growth year after year.
According to the company’s announcement of their latest Q3 results, Veritas achieved total revenue of $5,712,085 which is a 347% increase compared to $1,277,914 Year-To-Date 2018. The company’s gross profit went up by 578% to $2,645,905, compared to $390,074 Year-To-Date 2018.
Veritas Farms’ business strategy is what brought them these impressive results. Veritas focuses on delivering high quality products, transparency and honesty. Their customers can check products’ quality anytime on their smartphones, thanks to the QR code packaging system the company released last April.
Honesty and transparency is also what earned the company recently announced deals with Winn-Dixie and Bi-Mart. Their products will be available at over 220 new stores across Florida, South Carolina and the Pacific Northwest.
German market also growing strongly
Financial experts in the Handelsblatt expect a strong increase in sales volumes of CBD-containing products in Germany by 2023. The current volume of 34 million euros is expected to rise to 550 million euros by 2023. The increase in European cultivation areas for special hemp cbd is also impressive. In 2013 the total area under hemp cultivation in Europe was 15,700 hectares, three years later in 2016 it was already 33,000 hectares.
Potential still far from exhausted
The scientific situation seems to be clear: CBD is considered harmless and even an effective alternative to other dietary supplements and active ingredients. The only obstacles to growth – if one can call it that at all in view of the figures mentioned – are still very different legal bases in various countries. A further development of the market could thus be promoted by the establishment of uniform regulations.
It is still a very young market in which the potential is far from exhausted. However, not all countries will be affected by the CBD boom: In Southeast Asia, even the possession of CBD oil with less than 0.2 percent THC can lead to serious criminal consequences.
Business
What to Look for in an Enterprise Webcasting Solution

The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.
Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.
For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.
Scale and Performance Matter More Than You Think
It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.
Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.
The reality is, your message only lands if the technology holds up under pressure.
Security Isn’t Optional
In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.
Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.
Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.
User Experience Makes or Breaks Engagement
Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.
Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.
But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.
Because if people can’t easily join or follow along, your webcast risks becoming background noise.
Engagement is More Than Just Showing Up
In enterprise settings, communication can’t be one-way. True engagement requires interaction.
Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.
Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.
Data and Insights Drive Improvement
One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.
Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.
The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.
Flexibility for Different Event Types
Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.
The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.
Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.
Final Thoughts
Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.
With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.
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