Business

Nabeel Ahmad, 22-Year-Old Entrepreneur Achieving International Acclaim

Published

6 years ago

January 6, 2020

Contrary to popular belief, Entrepreneurship is not the product of multitasking. It’s the art of focusing on individual tasks at a time. Work at a task with focus, complete it, and then move on to the next. The most successful entrepreneurs are those who have it all under control and Nabeel Ahmad is one of the few who set the bar really high. The serial entrepreneur from Lahore has launched multiple companies and is a highly sought-after digital marketing expert and a TEDx speaker. His work has appeared in over 30 major international publications including Forbes, Entrepreneur Magazine, Yahoo News, and Business2Community. The 22 year old has laid the foundation for building a global business empire.

While he was in college, he learnt various social media marketing tactics that he would later implement in his businesses. Recognizing his passion for entrepreneurship, Nabeel dropped out of college to pursue it full time and he hasn’t looked back since. He started offering services to various businesses as an independent marketer and 5 years down the line he established a full-service digital media agency called Vertabyte. The agency works with various enterprise-level clients, identifying and crafting solutions that are best suited to their digital needs. The firm branches out to 3 classifications, covering design, development, and growth, each of which are delegated to separate departments. With a team of over 100 people working remotely from different parts of the world, Vertabyte drives business outcomes by providing solutions relating to website development, brand management, and marketing techniques.

Branching out his expertise, Nabeel founded The Hustler’s Digest, a media platform that provides rich content for business-minded people. Nabeel aims to build a network of media brands around different fortes such as health, technology, entertainment, etc. and then use these media brands to power marketing campaigns for his clients.

Amidst the surge of social media, Nabeel believes it is crucial for businesses to have a strong PR strategy and to acknowledge the power of media placements in building a powerful brand. Nabeel is the founder of Mogul Press, a public relations agency that operates with the purpose of strategically placing their clients on popular media outlets. He believes PR is one of the main pillars of a strong business and that strategic media placements can aid a business in gaining exposure, credibility, and the right positioning in the minds of the audience. It is essential for a business to appear credible to its customers and effective PR is the key to establishing brand credibility.

Having gained international recognition for his marketing expertise, Nabeel is the first and youngest Pakistani to become a columnist for both Forbes and Entrepreneur Magazine. Thrive Global calls him a “marketing genius”, and recently, Entrepreneur Magazine, one of the biggest business magazines in the world, listed him as one of the top inspiring entrepreneurs to watch in 2020. He was mentioned alongside many industry leaders, including Gary Vaynerchuk and Grant Cardone.

Nabeel has achieved immense success so far and envisions accelerated growth for his businesses in the coming years. He has hinted at the launch of a new social discovery network that has been in the works for the past 2 years and according to him, it’s going to be a game changer. If there is one lesson that we can learn from his journey, it has to be that it’s never too early or too late to pursue your passions.

A piece of advice that Nabeel shares for aspiring entrepreneurs: “The right moment is just an illusion. It’s important to act right now.”

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 hour ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.