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Digital Expert Harish Pednekar Speaks About His Entrepreneurial Journey, Has A Golden Advice For All The Emerging Entrepreneurs!

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India has transformed itself into a digital marketplace and there has been a tremendous growth of the digital industry. In this modern era, social media has advanced and has opened doors for many people. One of the exceptional names in the entrepreneurial world, Harish Pednekar is doing really well who has helped many businesses grow on the internet. At 25, the young man is living by his dreams and when people were enjoying late-night parties, he hustled day and night to chase his goals. With having a bachelor’s degree in Business Management, he very well knew about his entrepreneurship skills and later he executed them in his works. Today, Harish is a guaranteed name one can rely on when it comes to boosting social media presence of any individual or a brand. In a tête-à-tête with the man himself, we tried to know about his journey, his take on social media and much more.

Q: What inspired you to become an entrepreneur?

A: It was my instinct. The call to become an entrepreneur came from within. I always thought to be self-employed as it gave me contentment in the truest sense. There’s a completely different feeling when you are your own boss. When you work for someone else, you have a fixed salary but when you work for yourself, your income is will always depend upon the kind of work you do.

Q: Tell us something about your work?

A: My main work is into the digital space. I have established a lot of start-ups and helped many firms to grow on social media. Every company needs to have its presence over the web, and I have mastered the art on how to give the brands the much-needed presence over the web. It’s all about how strategically you work. By God’s grace, I have been receiving the best work and I have got more than 300 clients from all over the world.

Q: Is social media the best career field for the millennials today?

A: (Smiles). Well, that depends on a person’s preference. But in today’s time, if you see, there has been an upward trend of social media. Teenagers are minting money in millions through apps like TikTok. Social media has also given birth to many influencers, which is the booming industry today. So yes, social media will always evolve with time and come up with new innovations.

Q: If not a digital expert, what alternate career plans did you have in your mind?

A: Honestly, I did not give any second thought. Probably I would have researched how to become a top digital expert (laughs). I think if not in the digital media, I would have been a businessman in some other field. Business runs in my veins. Having said that, I would have loved to start my own event management company.

Q: Any important advice to emerging entrepreneurs?

A: Take risks! The ultimate rule that goes in the business is higher the risks, higher the profits. People should never shy away from experimenting. Never hold back and never ever step up on someone else’s dreams to fulfil yours. And of course, to be safe, always have two plans. If Plan A does not work, you can have Plan B to fall back on.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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