Lifestyle
Digital Expert Harish Pednekar Speaks About His Entrepreneurial Journey, Has A Golden Advice For All The Emerging Entrepreneurs!
India has transformed itself into a digital marketplace and there has been a tremendous growth of the digital industry. In this modern era, social media has advanced and has opened doors for many people. One of the exceptional names in the entrepreneurial world, Harish Pednekar is doing really well who has helped many businesses grow on the internet. At 25, the young man is living by his dreams and when people were enjoying late-night parties, he hustled day and night to chase his goals. With having a bachelor’s degree in Business Management, he very well knew about his entrepreneurship skills and later he executed them in his works. Today, Harish is a guaranteed name one can rely on when it comes to boosting social media presence of any individual or a brand. In a tête-à-tête with the man himself, we tried to know about his journey, his take on social media and much more.
Q: What inspired you to become an entrepreneur?
A: It was my instinct. The call to become an entrepreneur came from within. I always thought to be self-employed as it gave me contentment in the truest sense. There’s a completely different feeling when you are your own boss. When you work for someone else, you have a fixed salary but when you work for yourself, your income is will always depend upon the kind of work you do.
Q: Tell us something about your work?
A: My main work is into the digital space. I have established a lot of start-ups and helped many firms to grow on social media. Every company needs to have its presence over the web, and I have mastered the art on how to give the brands the much-needed presence over the web. It’s all about how strategically you work. By God’s grace, I have been receiving the best work and I have got more than 300 clients from all over the world.
Q: Is social media the best career field for the millennials today?
A: (Smiles). Well, that depends on a person’s preference. But in today’s time, if you see, there has been an upward trend of social media. Teenagers are minting money in millions through apps like TikTok. Social media has also given birth to many influencers, which is the booming industry today. So yes, social media will always evolve with time and come up with new innovations.
Q: If not a digital expert, what alternate career plans did you have in your mind?
A: Honestly, I did not give any second thought. Probably I would have researched how to become a top digital expert (laughs). I think if not in the digital media, I would have been a businessman in some other field. Business runs in my veins. Having said that, I would have loved to start my own event management company.
Q: Any important advice to emerging entrepreneurs?
A: Take risks! The ultimate rule that goes in the business is higher the risks, higher the profits. People should never shy away from experimenting. Never hold back and never ever step up on someone else’s dreams to fulfil yours. And of course, to be safe, always have two plans. If Plan A does not work, you can have Plan B to fall back on.
Lifestyle
The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes
Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.
Maturing Past Jump Scares
Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.
The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.
Corrupted Childhood as New Territory
Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.
This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.
Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.
Smaller Teams, Bigger Risks
Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.
Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.
The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.
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