Business
How Athletic Stardom Propelled Stephen Orso Into Early Business Success

Stephen Orso operates from a unique perspective, one of athletic and business excellence. Growing up, Stephen was a baseball phenom, the next great knuckleballer, if you will. Stephen spent his entire youth training, competing, and excelling at all sports, but mainly at elite level baseball. Stephen’s unique talent secured him personal training sessions with knuckleball great RA Dickey as well as a spot on the University of Maryland’s Division 1 baseball team. In order to perfect such a unique and complicated pitch, as well as be recruited to an elite university for this talent, Stephen had to crack a notoriously complicated technique as well as outwork his competition. Stephen translated this propensity to outwork and out-succeed his competition when he entered the business world.
Not only did Stephen learn useful habits from his athletic career, he received massive amounts of wisdom about the value of hard work and how to succeed in the business world from his family. Stephen’s grandfather was a bricklayer in Bensonhurst Brooklyn; Stephen’s father worked two jobs to put himself through St. John’s University, graduated valedictorian, went on to Columbia business school and to become an incredibly successful banker. Stephen has both hard work and success in his bones. Stephen’s father facilitated many early business experiences for him, setting Stephen up to be a serial entrepreneur since he was 17 years old. At that young age, Stephen negotiated a deal with one of the largest sports memorabilia dealers in the world, JL Sports, for his personal sports memorabilia company. This was just another fix for Stephen’s addiction to success.
As Stephen got older, he entrenched himself more and more into the business world building on his skills and history. “I’ve always been committed to trying to optimize health. I could have never made it as far as I did in baseball without be very careful about what I put into my body,” Stephen commented. This is why Stephen’s investment portfolio includes many health conscious, as well as profit producing, companies. Stephen’s been a long-time investor in Barely Bread, an artisan quality bread company that is certified non-gmo, gluten-free, paleo. As an investor, Stephen was ahead of the curve with high quality yet health conscious food products. Stephen is also an investor in Flow Water, an 100% naturally alkaline spring water company, making him co-investors with Gwyneth Paltrow and Shawn Mendes. “Both of these companies make profits while helping people live healthier lives. That’s something I can agree with,” Stephen remarked when asked about his health conscious investments.
Stephen likes to diversify his portfolio, which is why he is also invested in film and television. He’s producing a new mini series focusing on fine dining, influential chefs, and unique food creations. This project has actually received some recent press in the London Daily Post. Despite being a newcomer to film and tv, Stephen’s experience investing in the food & beverage industry as well as his business acumen all but guarantees his future triumphs in the culinary & health film world. Stephen has never had a reason to doubt his ability to take on a new challenge, outwork others, and succeed with flying colors, so why would he stop now?
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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