Business

5 Steps That Took Pratham Waghmare From $0 to Making $200,000 a year in India

Published

6 years ago

May 6, 2020

Pratham Waghmare is a 21-year-old entrepreneur from Pune, India. Leading the space of enormous knowledge and specific talent in this particular niche. He is perhaps the best representation to exemplify to the youth of this generation. We recently reached out to him for having a quick conversation to know how was he able to obtain such heights at this age, he was gracious enough to let us know some insights of his principles of achievement.

While having a talk with Pratham we came to know many things about him along with his ideology and notions in which he believes and tries to make every day the best as he could be. When we asked him about his business elevation in a short span then he said it’s just the matter of consistency and the notches that one needs to keep in mind like he did to elevate his company from 0 to $200,000 a year.

Step 1. Become fearless.

It’s most important for one to execute without having any kind of fear in his/her mind because that’s what matters the most. He says-

“Never ever have fear in your mind about leaving your education to pursue your ultimate goal. Vastly it works the way you want it to do. You do not have ample expenses, neither you’re espoused so this is the best time to take such risks and make it happen.”

Step 2. Use time efficiently

After getting this ear-pleasing answer we asked him about the next step that one should follow then he said that one should know how to use time efficiently. He says-

“Make sure to merely do things that are going to have an impact in your life. Put two-three hours of focused work everyday towards that specific thing which will make you successful. Rest of the day do whatever you want but that 2-3 hours of work will ultimately add up resulting in making your life better than it was before”.

Step 3. Do not listen to 99% of people‘s advice.

Thirdly, he told that it’s better to ignore advice of 99% of people and try to be the part of that one percent club he says that-

“Only heed and act upon the suggestion of people whom you admire a lot. Do not pay attention to advices from folks like your neighbors, family members, or friends because if they are not someone who you want to become like, you should not listen to their advice. Just listen and follow those people who have already done what you want to achieve “

Step 4. Think the impossible

“Always think what no one is thinking” will lead you to unleash the doors of opportunities. He says-

“The fact is 90% of the people will never reckon they’ll become very prosperous or have an extraordinary life. As a result, they don’t end up having that kind of life. One of the best books I would recommend on this subject would be Think and Grow Rich by Napoleon Hill which really played a huge role on my mindset when I started”

Step 5. Money is not Everything

Once you realize the fact that “Money is not Everything” your life becomes more complete and happy.

“Do not chase money, money once you have enough will no longer matter much in your life to you. Focus on creating experiences in your life rather than gaining materialistic things. Your first priority however should be chasing money, but if you cross the point that money no longer will have a drastic impact on you, just live life and help others. Don’t stress about growing your business, most wealthy people do not have hair on their heads for a reason”

Thus it was phenomenal to talk and have such an interactive session with Pratham who knows pretty well how to achieve the extraordinary with such steps that can lead you on the right path of achievements and make you a better version of yourself.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 day ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.