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SEO Expert Lance Bachmann on Entrepreneurship amidst the COVID-19 Crisis

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Entrepreneurship takes grit, whether it is in the easiest of times or the midst of a global crisis. It takes consistent hard work and dedication, which means that entrepreneurs are well-poised to handle the ups and downs of business that we are inevitably going to face due to the COVID-19 crisis. Undoubtedly these are unprecedented times, but if we continue to navigate these tumultuous waters with that same grit and determination, it took us to get our businesses off the ground we’ll weather the storms with our companies intact. No one believes this more than Lance Bachmann entrepreneur and president of 1SEO Digital Agency.

L​ance Bachmann founded 1SEO to help both large and small businesses increase their online visibility through search engine optimization (SEO), pay-per-click advertising, website design, digital marketing, and social media optimization. He intrinsically understands the digital needs of businesses, helping them succeed in an online marketplace. “As the COVID-19 crisis disrupts our usual way of doing business, we are forced to look at digital marketing as not merely a part of our strategy but a part of our survival,” explains Lance.

Innovation is Key

Entrepreneurs have been finding new and innovative ways to run their businesses and serve their clients through this shifting landscape, which has migrated many of our interactions onto online platforms. Physical contact might be limited, but the interactions are still the same. “Clients are expecting to see the same service they expect from your business but in a more accessible way, and that way right now is digital,” states Lance. “Entrepreneurs have to pivot. They have to be quick thinking to ride the wave of COVID-19, and with tenacity, they will.”

Robust Technology

“​This crisis came swiftly,” says Lance. “One minute, we were reading about an unknown virus spreading throughout the world, and the next minute our states and businesses were being systematically shut down. What this proved to a lot of us is something a lot of us already knew, we always have to be prepared.” That preparedness involves a robust digital technology as well as strategy so that businesses can continue to operate anytime and anywhere.

The Digital Curve

The COVID-19 crisis has proved that the future of business is digital, and entrepreneurs do not want to be left behind on the digital curve as our world rapidly changes. Headquartered in Bristol, PA, 1SEO has been strengthening the digital presence of businesses for over ten years. “We’ve seen a lot during our time in business, and COVID-19 has been pretty extreme,” explains Lance. “But with the right mindset and the right tools, businesses will come out of this crisis stronger than they went in. I have no doubt.”

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Nimran Kang’s Remarkable Journey: From India to the Heart of Creativity in New York City

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Growing up in India, Nimran Kang never envisioned a career in graphic design. Creative fields were not widely discussed or seen as viable options in her country. Yet, Nimran’s innate talent and insatiable curiosity for the arts would soon lead her on an extraordinary journey that would take her halfway across the world. As a high school student, Nimran found herself drawn to the art room, a place where she could unleash her creativity through painting, illustration, and photography. It was during this time that a teacher recognized her potential and encouraged her to explore the world of graphic design. This pivotal moment sparked a realization within Nimran – her creative side was not something to be suppressed, but a skill to be nurtured and pursued.

Determined to turn her passion into a career, Nimran made the bold decision to apply to the prestigious School of Visual Arts in New York City. With a portfolio that showcased her diverse artistic abilities, she was accepted, embarking on a journey that would challenge her in ways she never imagined. Leaving the comfort of her home in India, Nimran embraced the challenges of being an immigrant in a foreign land, a woman of color in a field that was still largely unconventional in her home country. But her unwavering determination and thirst for growth propelled her forward.

At the School of Visual Arts, Nimran immersed herself in the world of graphic design, honing her skills and developing a keen eye for creative problem-solving. She learned to navigate the complexities of the industry, from client meetings to photo retouching, and discovered the power of combining her passion for the arts with her newfound technical expertise. Four years later, Nimran emerged from the school with a degree that not only equipped her with a comprehensive skill set but also instilled in her a deep understanding of the creative process. Armed with this knowledge, she was ready to take on the real world and carve out a successful career as a graphic designer and creative professional.

Today, Nimran Kang is thriving in the heart of New York City, working as a graphic designer and pushing the boundaries of her creativity. She continues to take calculated risks, standing her ground with clients and challenging conventional thinking, all while expanding her skills and adapting to the ever-evolving landscape of the design industry. Nimran’s story is a shining example of how passion, determination, and a willingness to take chances can lead to extraordinary outcomes. Her journey reminds us that sometimes the most unconventional paths are the ones that lead us to our greatest achievements.

As a woman of Indian descent, Nimran takes great pride in bringing her cultural identity into her work. She believes that her eclectic ideation, shaped by her upbringing in a vibrant and exciting culture, sets her apart as a designer. Nimran finds joy in sparking curiosity and excitement in others through her work that is inspired by her roots, and she never misses an opportunity to share different aspects of Indian culture. Nimran’s remarkable journey from India to the heart of creativity in New York City is a testament to the power of following one’s curiosity and embracing the unknown. Her story inspires others to chase their dreams, no matter how unconventional they may seem, and to never let their talents go to waste. Nimran’s success is a source of pride for her country, and her impact as a creative professional continues to leave a lasting mark on the industry.

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