Lifestyle
The Beauty Expert Avni Gandotra’s Mantra to Flourish in the Face of Resistance
The young entrepreneur’s rise to achieving so much in a few years is a testament of hard work, desire and knowledge.
When you are into the makeup business, you must ensure that your ego should not be bigger than the art you possess. There are some ways of crafting a successful business without failing that young Avni wishes to explain to others like her. They are:
- Sufficient cash: Before starting a business, the entrepreneur must ensure a minimum of a six months cash reserve so as to sustain the new makeup business and in investing more into latest trends etc.
- Define your clients: Makeup entrepreneurs sometimes work hard in places where they won’t be able to earn. Clearly, marketing your business will help attract clients interested in your field of work.
- Reaction to changes: The makeup industry is filled with uncertainties, you never know when a different trend for styling your hair and makeup can come in the market, and the makeup artist must be ready to adapt to the change.
The above are just a few factors that can help evolve an individual as a successful entrepreneur in the makeup industry, says the young woman named Avni Gandotra who has emerged in the landscape of makeup industry. Avni has the perfect skill, desire and a flexible mindset to flourish in the business. She started off after graduating in Architecture, training under the guidance of Meenakshi Dutt, a renowned name in the industry for the last 21 years. Avni, after enhancing her art and studying different aspects of makeup and styling, started her own salon called ‘The Trends Inn Unisex Salon’ in Jammu.
She gets the leadership qualities and precise decision-making from her brother and partner in the salon business, named Amber Gandotra. Amber is one of the finest IT entrepreneurs who revolutionized the digital marketing space in Jammu. He has been scouted among the best young entrepreneurs of India. He has several other businesses apart from the IT business and has been a massive inspiration to Avni. Avni is very humble and down-to-earth; she loves to shop, to cook and to travel. She also is willing to start her blog, giving tips and ways to enhance your styling and makeup. You can follow avni on instagram @avnigandotramakeovers.
Avni understands the factors to become a successful entrepreneur and is known as the best bridal makeup artist in Jammu.
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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