Business
Forming a New Corporation

How Do I Form a New Corporation?
The First Step
It is a big step to decide to start your own corporation. It can be a lot to think about. You don’t want anything to slip through the cracks or be an afterthought, but where do you start? There is so much to plan and think about. Here is a simplified guide to through your first steps in getting your corporation approved and off the ground.
TRUiC CEO Nagabhushanam “Bobby” Peddi says the company has helped more than 250 000 people who face difficult decisions by providing simple and useful information. Their site that is full of free guides, recently passed the 1M traffic mark as America is getting back to work and business.
First things first, what is the name of your corporation? There are some rules on naming Corporations you’ll want to be mindful of. For example, you can’t use anything banking related (Bank, Trust, etc) unless you get approval ahead of time. You also can’t use anything that would confuse with government agencies (Treasury, State Department, Etc.) You’re going to want to try to find something unique that communicates the type of business you are aiming for. The website TRUiC (The Really Useful Information Company) has a name generator to help if you are stuck. Be Sure to visit their site https://startupsavant.com/how-to-form-a-corporation. This will also help you make sure a domain name is available for your website coinciding with the name of your business. If you want to operate under a name different from the company’s legal name, you’d have to set up a DBA (Doing Business As) as well.
You’ll also want to think about taxes and find some information on this. You may refer to an accountant for guidance as there are different rules for corporations regarding taxes and even tax breaks you can get. You’ll need someone on hand that can help with your tax questions and prepare you for what you’ll need to handle. This will affect your bottom line, so this may be something to think about when in the planning stages of your business. This plays a role in your company the same way operating cost does.
Finding an Agent
Once you’ve got all that sorted out, you’ll want to connect with a Registered Agent. This person will guide you through processes to get your business going and assist you in working with the government to meet all the requirements to start your corporation. Some people even hire a service to do this work for them instead of an individual as this at times has its own perks. These agents will communicate with the government on your behalf and help make sure all your documents are in compliance with government standards. If they need to, they’ll get in touch with you for revisions and clarification to make the process go smoothly. This may add some time to your process, but ensuring the documentation and planning is correct will help in the long run. Michael Stemley, accountant and author says that “most of my clients who are HNWI’s prefer to use an agent – it just makes more sense to them, because it is about convenience and protection”.
Directors and Shareholders
As The next thing you’re going to want to do is start looking for your initial directors and shareholders. Corporations are run by a combination of management and shareholders who decide what moves the company makes and how. Until you have your shareholders in place, you can select an initial director to help select and review bylaws and more. After the shareholders are in place, a meeting will be called to create formation documents. At this meeting directors will be appointed. After the meeting, the formation documents will be filed with the state. This process could take some time so it is ok to start thinking about the next steps and working toward your goals while you wait. Once these documents are approved, you’ll officially have a corporation and can then file for an EIN number. The EIN number is important to work with your company’s taxes and so you can begin hiring employees. This number will be on your tax paperwork and your employees w2 forms. You’ll need to set up a company bank account with this to do your banking from such as paying taxes.
What’s Next?
One business owner Marco Antonio Henriquez Moreno who succeeded in establishing a huge fashion brand “Marcoahz”, says that “Once you started a business, there will always be lots of ongoing changes that require specialist advice. Things you could not have imagined during the planning phase. So planning is continuous and dynamic. My preference is always to ask an expert and get things done right”.
So it is fair to say: now that you’ve made a start – you’ve gotten your corporation started and have to do the rest of the work. This is where you’ll start implementing policies and procedures, looking for staff, and really putting your business together. You’ll need to start working on how to smoothly run your corporation. You’ll start working on rules and policies, roles of directors and management, how records are kept, how disputes are handled, how bylaws will be added. There are still so many things to think about now that your corporation has been approved. The shareholders will assist in selecting directors and creating bylaws, roles, and more. A lot of times bouncing ideas and thoughts between others invested in your company can be helpful. Everyone is there to create a successful business one way or another. Before you know, you’ll be working on more exciting things like social media policies, and planning all your future expansion.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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