Lifestyle
A day in the life of Ria Serebryakova – 285K+ Instagram Followers
The Model Ria Serebryakova – known on Instagram as Riasalvation, quickly wrapped up more than 285K followers on Instagram. We take a look at why she’s so popular and if there are any social media lessons to learn from her:
Ever since I first saw Ria’s face in the AG Hair commercial on TV, I sat up and took notice, realizing that this girl is going to get far in the modeling world. Her fresh-faced innocence combined with her natural beauty and brooding gaze was all that I needed to instantly go searching into where she had materialized from and to want to follow her every career step from that moment on.
Well, part of that wish was literally realized when I was asked to spend a day with Ria at a photoshoot somewhere in New York. This was a perfect opportunity to learn more about her and to watch her at work.
Even though it is 8 am when we meet in front of the studios she looks ready to tackle the day. The studios are abuzz with people carrying in clothes, shoes, accessories. People are setting up cameras, lights, hair styling accessories, makeup pallets and beverages.
I cannot reveal any details about the shoot as these are to be announced later, but the clothes, shoes and accessories are gorgeous and expensive. Ria has worked extensively with some of the best designers and photographers in Europe and the U.S. since she was first discovered at the age of 18 in Russia.
Within that first year, she had already moved to New York and at her first fashion week in Paris, she did MIU MIU exclusive, both these are great achievements for a new face in the modeling world.

Ria has featured in the New York Times, The Wall Street Journal, and Harper’s Bazaar, while she has also appeared on the 2016 “Never Hide” campaign for Ray-Ban and the 2018 L’Oreal Color & Co campaign. Her other clients so far include Forever 21, and Tory Burch.
In an interview a few weeks back Ria spoke about what the highlight of 2019 was so far for her. “Milan, 2019 the Dolce & Gabbana show at Fashion Week. We were surrounded by a fantastic team of hairstylists, makeup artists and the atmosphere was filled with excitement and anticipation.”
I know that the photoshoot that stands out most for her so far in her career was the ‘Stranger Things’ inspired fashion shoot for Harper’s Bazaar. Ria says that working with the two young stars of the series, Finn Wolfhard and Noah Schnapp was far more fun than she expected. “I was afraid that they would be bored, but they were both as intent as I on making sure that we have fun as we shoot.” She continues on why it is still so memorable for her, “It was fun to see the contrasts of the featured high-fashion with the weird and the set was filled with dirt bikes, pools, wheels, Christmas lights, and beautiful outfits by Moschino, Versace, and Celine.”
As I watch the activities, I notice that Ria is quietly listening to directions from what appears to be the cameraman, while she calmly allows the hairstylist to get on with her hair.
The photoshoot begins and it is amazing to watch the progress of the day’s work. Everyone is working at a fast pace, but calmly and in harmony. Since this is the first time that I am watching one, I must admit that I was expecting to see the opposite of calm and a bunch of temperamental people.
During one of her breaks I catch up with Ria, and she says that usually, fashion shows are far more hectic than photoshoots. I notice that she does eat something light and ask her about how she keeps her 178 cm frame in shape. “I make sure that I eat a well-balanced diet and when busy like this it’s important to keep up my energy levels with light snacks and plenty of liquids.”
After six hours the photographer finally expresses that he is pleased with the day’s work and results. As everyone starts wrapping up, I reflect on what I know about her career so far and from what I see she not only has beauty on her side, but also the personality and temperament that make her easy to get on with, a huge bonus in the world of modeling.
Ria heads off to change out of the stunning outfit that she has been modeling into her own casual outfit that she came in earlier in the day. When she appears, face free of makeup, I am amazed at how her unusually beautiful features and blue eyes stand out. As we leave the studio together and I greet her, I notice that she doesn’t hail a cab, but walks away with a spring to her step. Now I realize how she stays in shape and forego the cab for a brisk walk back to work!
Lifestyle
The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes
Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.
Maturing Past Jump Scares
Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.
The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.
Corrupted Childhood as New Territory
Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.
This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.
Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.
Smaller Teams, Bigger Risks
Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.
Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.
The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.
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