Lifestyle

Alice Veglio Reveals How She Built A Start Up With A Turnover Of Half Million

Published

5 years ago

January 9, 2021

Today we tell you the story of Alice Veglio and the path she took to become a recognized influencer in the fitness world, with a turnover of 500,000 euro for her startup.

Alice is a young Italian girl with a passion for ballet. An everyday life, made of study and sport activity, is interrupted by a severe spinal rotation diagnosis. When she was 14, the doctors told her she would be destined for immobility. Alice didn’t surrender and discovered the motivation to overcome her limitations and live a free and fulfilled life with her parents’ help.

Fortunately, she avoided surgery, and she began my career in the fashion industry as a model.

Soon, Alice realized how fictitious the aesthetic canons proposed by the fashion world were. As important as it is, beauty and fitness are useless if a stable inner balance does not support them.

Alice developed the fundamentals for a new fitness concept, known as holistic fitness.

The holistic fitness conceived by Alice highlighted the following strengths:

· Quality exercise, based on conscious movements that tone muscle mass gradually, without overexertion.

· Healthy and balanced diet without the need to follow too strict diets and subsequently abandon them, falling into the food misunderstandings.

· Feminine empowerment, based on the co-presence of physical well-being and mental clarity on one’s potential and attitudes.

Alice realized she was born to break the traditional conceptions that are part of the familiar feeling. To emerge, she still had to explore two critical areas: academic preparation on health and wellness issues and the skills that revolve around digital entrepreneurship.

Alice started training and studying at the Leonardo Da Vinci University in Rome by attending a Bachelor’s degree course. After that, she took part in some relevant sporting institutions, as the Italian National Olympic Committee (CONI) and The American College of Sports Medicine.

She learned the subjects of holistic discipline and sports medicine from the most qualified experts.

Awareness of the properties of holistic fitness took shape. Alice began to experience essential health benefits through commitment and discipline, gaining physical strength and emotional stability.

As for entrepreneurial skills, Alice developed them following a significant internship experience abroad at the Dubai government offices when she was 18 years old.

In particular, Alice developed a strong propensity for digital marketing because she understood it would be the ideal tool to convey quality ideas and content to more and more people.

Favorably impressed by her results, Alice’s friends and acquaintances were continually asking her for advice on how to improve their health and fitness. Soon, such requests became unmanageable from the point of view of numbers.

The time had come to take the quantum leap.

Alice realized how many of her friends struggled to develop a proper fitness and physical well-being approach. The picture was bleak between useless diets and exercises performed mechanically and without the awareness of every movement’s complex physiology.

So, she created her new startup, Bright & Fit, available for the Italian market. She realized that the only way to impact thousands of women would be to make all training modules accessible entirely online.

In the last two years, she became a recognized social media influencer, with over 175,000 followers on Instagram alone.

She does not limit her current activity to training cards, but she invites women to overcome all presumed limits and develop their full potential.

Bright & Fit achieved a turnover of 500,000 euro last year. A community of over 15,000 women is getting optimal fitness results, balanced workouts, and careful nutrition without falling victim to extreme diets and restrictions.

Recently, Alice structured her company in Dubai and hired a team of collaborators.

By the beginning of 2020, the official App of Bright & Fit is available in the Apple Store and Google Store.

Within the first months of next year, the IT team will launch the app’s updated version with optimized functionality.

The desire to excel and always improve represents a flame that will continue to inspire the action of this successful entrepreneur, always launched towards new goals.

Lifestyle

The Message Women Need Today: Cathi Carrier’s Mission to Bring Back Self-Worth

Published

1 hour ago

March 27, 2026

Michelle Langton

Many women spend years quietly stepping out of the frame, avoiding cameras, hiding behind filters, or brushing off compliments because they no longer recognize the person staring back at them. It is not vanity that drives those moments; it’s a deeper feeling of slipping away from yourself. That emotional weight is something Cathi Carrier has witnessed for more than three decades, and it’s what shaped the mission behind Purely Bella.

Cathi didn’t build her career in a boardroom. She built it in a treatment room, one client at a time, listening to stories that rarely make it into conversations about skincare. Women would sit down and immediately apologize for their appearance, convinced they were “too late” to take care of themselves. What she saw instead were women who had given so much to others that they had forgotten how to give to themselves.

Her understanding didn’t come from textbooks. It began when she was a teenager struggling with acne that felt bigger than a skin issue; it affected her confidence, her social life, and even the way she carried herself. That experience gave her empathy long before she had professional expertise. She knew what it meant to feel uncomfortable in your own skin, and she never forgot it.

In her treatment room, skincare became something deeper than cleansing and moisturizers. It became a place where women were welcomed without judgment, where they could talk openly, exhale, and feel seen. Over the years, she learned that skin reflects far more than age or stress. It reflects how much space a woman has allowed herself to take up in her own life.

Stories like Sara’s stayed with her. Sara, a retired schoolteacher, walked in with her shoulders rounded and her spirit dulled. She apologized repeatedly for her skin, barely making eye contact. Carrier designed a simple treatment plan, but the real change came from the conversations, the consistency, and the small moments where Sara started to reconnect with herself. Months later, Sara hugged her and said she finally felt like herself again. That transformation, skin healing paired with emotional renewal, is what convinced Carrier that skincare can be a form of healing when done with intention.

Still, she reached a limit. Her treatment room could only help one woman at a time. The desire to create a greater impact pushed her to start Purely Bella, a brand built to carry her philosophy beyond the walls of her spa. The transition wasn’t glamorous. She had to learn manufacturing, sourcing, regulations, and everything in between. But she stayed focused on real women and real results, clean formulations that worked, without the fear-based marketing the industry often leans on.

Purely Bella’s mission is rooted in a simple promise: you don’t need to turn back time to feel beautiful. You need to move forward with confidence and grace, knowing your best self is not behind you. Cathi believes this deeply. She speaks often about how a morning skincare routine is not just about products, it’s a daily choice to care for yourself, a reminder that you matter.

Her mission is also a response to the pressures women absorb from the world around them. Society is quick to tell women their value fades with every birthday. Cathi rejects that entirely. She wants daughters to grow up watching their mothers feel proud in photos, not hide from them. She wants women to recognize that aging is not the enemy; the real enemy is the culture that tells them to shrink as they grow older.

In a crowded beauty landscape, Cathi Carrier is not asking women to chase perfection. She is inviting them to remember who they are, and to step back into the frame with confidence.