Today we tell you the story of Alice Veglio and the path she took to become a recognized influencer in the fitness world, with a turnover of 500,000 euro for her startup.
Alice is a young Italian girl with a passion for ballet. An everyday life, made of study and sport activity, is interrupted by a severe spinal rotation diagnosis. When she was 14, the doctors told her she would be destined for immobility. Alice didn’t surrender and discovered the motivation to overcome her limitations and live a free and fulfilled life with her parents’ help.
Fortunately, she avoided surgery, and she began my career in the fashion industry as a model.
Soon, Alice realized how fictitious the aesthetic canons proposed by the fashion world were. As important as it is, beauty and fitness are useless if a stable inner balance does not support them.
Alice developed the fundamentals for a new fitness concept, known as holistic fitness.
The holistic fitness conceived by Alice highlighted the following strengths:
· Quality exercise, based on conscious movements that tone muscle mass gradually, without overexertion.
· Healthy and balanced diet without the need to follow too strict diets and subsequently abandon them, falling into the food misunderstandings.
· Feminine empowerment, based on the co-presence of physical well-being and mental clarity on one’s potential and attitudes.
Alice realized she was born to break the traditional conceptions that are part of the familiar feeling. To emerge, she still had to explore two critical areas: academic preparation on health and wellness issues and the skills that revolve around digital entrepreneurship.
Alice started training and studying at the Leonardo Da Vinci University in Rome by attending a Bachelor’s degree course. After that, she took part in some relevant sporting institutions, as the Italian National Olympic Committee (CONI) and The American College of Sports Medicine.
She learned the subjects of holistic discipline and sports medicine from the most qualified experts.
Awareness of the properties of holistic fitness took shape. Alice began to experience essential health benefits through commitment and discipline, gaining physical strength and emotional stability.
As for entrepreneurial skills, Alice developed them following a significant internship experience abroad at the Dubai government offices when she was 18 years old.
In particular, Alice developed a strong propensity for digital marketing because she understood it would be the ideal tool to convey quality ideas and content to more and more people.
Favorably impressed by her results, Alice’s friends and acquaintances were continually asking her for advice on how to improve their health and fitness. Soon, such requests became unmanageable from the point of view of numbers.
The time had come to take the quantum leap.
Alice realized how many of her friends struggled to develop a proper fitness and physical well-being approach. The picture was bleak between useless diets and exercises performed mechanically and without the awareness of every movement’s complex physiology.
So, she created her new startup, Bright & Fit, available for the Italian market. She realized that the only way to impact thousands of women would be to make all training modules accessible entirely online.
In the last two years, she became a recognized social media influencer, with over 175,000 followers on Instagram alone.
She does not limit her current activity to training cards, but she invites women to overcome all presumed limits and develop their full potential.
Bright & Fit achieved a turnover of 500,000 euro last year. A community of over 15,000 women is getting optimal fitness results, balanced workouts, and careful nutrition without falling victim to extreme diets and restrictions.
Recently, Alice structured her company in Dubai and hired a team of collaborators.
By the beginning of 2020, the official App of Bright & Fit is available in the Apple Store and Google Store.
Within the first months of next year, the IT team will launch the app’s updated version with optimized functionality.
The desire to excel and always improve represents a flame that will continue to inspire the action of this successful entrepreneur, always launched towards new goals.
Virago Skincare CEO, Jennifer Carrasco, is Redefining the 21st Century Entrepreneur and Inspiring the Next Generation
At an early point in her life, Jennifer Carrasco was not sure what direction she would take her life. A divorced mother at 23 years of age, Carrasco locked her sights on a life of entrepreneurship. “Maybe I was just a rebel who wanted to prove that I can create and manifest anything I wanted,” Carrasco shares. “Somewhere between growing up and doing the right thing, I started my career.” Now the owner of multiple businesses, Jenn Carrasco is looking to inspire the next generation of female entrepreneurs.
“Virago Skin & Body stemmed from passionately doing my soul work.” Carrasco worked her way to the success she experiences today by working in the field of beauty and skincare. With Virago and her V Skincare line, Jennifer admits that her career has never felt like work to her. Instead, it serves as an extension of her passion. While creating skincare products that redefine healthy skin, Carrasco has expanded her wings as an entrepreneur. She has recently begun work in electrical contracting and started offering her services as a business coach in cooperation with Apex Entrepreneurship’s Ryan Stewman.
As she went through the ups and downs of her life, the California entrepreneur used every experience as a learning tool for herself. “These last six years, I have taken action every day and asked myself these questions. Does this serve me? Does this serve what I am trying to create in this world?” Carrasco shares. Building herself up by identifying and utilizing her strengths and weakness as a person and businesswoman, Carrasco serves as a strong inspiration to the coming generation of female entrepreneurs. “Entrepreneurship is a journey one must commit to for a lifetime, for the long haul. You have to make a vow to yourself that you will do whatever it takes, until it takes, no matter what it takes.” The level of determination Jennifer Carrasco committed herself to propelled her above her competition, which, she admits, has never noticed or been bothered by. Now, she is prepped to take over whatever career field she chooses.
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