Amazon India has offered an invitation to sellers to list their products on its 12 marketplaces. After the success of its global seller program, Amazon is asking handcrafts and artisan bodies to sell their products for the export market. The success of Amazon’s seller program can be judged from the fact that its net sales value or cumulative GMS (gross merchandise sales) has touched $1 billion over the last three years.

Gopal Pillai, Vice-President, Seller Services, Amazon India said that there are expectations for the cumulative GMS to touch $5 billion by the year 2023. He said that those sellers who sell their products globally will witness five-fold growth in GMS. However, Pillai didn’t hint about the expected number of sellers that will be brought by e-tailer on board.

According to the data available, more than 50,000 sellers have joined global selling program. And through this program, products such as apparels, home decor items, power tools have been generating export interest. In addition to these products, Indian handicrafts and traditional art have also joined this list. All a seller needs to do is make his account popular. And in today’s time, where there are established eBay accounts for sale and Amazon accounts for sale, making the account popular is also not much of a difficult task anymore. Due to this, all these sellers are getting excellent value for their products.

Pillai said that Amazon India is trying to attract various artisan groups such as State government organization and cooperative bodies such as Tantuja (the supreme body of handloom weavers in West Bengal). Another one is the Jharkhand Silk Textile & Handicraft Development Corp. Currently, 15 government agencies, handicraft groups have joined the ‘Kala Haat‘ program of Amazon India. Out of these, a couple of groups such as Tantuja is selling their products overseas.