Business

Amy Shop on How to Create Scalable Content

Published

4 years ago

September 3, 2021

The content creation process can be a long and arduous one. It’s not always easy to come up with new ideas, or know what your audience is looking for. Luckily, there are ways to make the job easier–and more successful–with scalable content that you can reuse across social media platforms like Facebook and Instagram. Amy Yang of Amy Shop has some great tips on how to create this type of content.

To create scalable social media content, you have to start with an idea about what you want to say or how you want your audience to feel.

Once you have that, it’s time to write the content. When writing social media posts, shorter is usually better–especially for mobile users who might only read a few words before moving on. Aim for anywhere between 100 and 150 characters (including spaces). You can then use this as inspiration for other types of written content like blog posts, email newsletters, sales copy, etc., so try not to over-think things too much at first!

Finally, once everything looks good in draft form, ask someone else to take another look at it. You can also use a tool like Grammarly to catch any mistakes you might have missed.

Next, it is good to create professional photo and video content. You can do this by taking high-quality images and videos with a DSLR camera, as well as investing in the right equipment to make your content stand out.

You can also create professional photo and video content by choosing an angle that showcases whatever you are promoting productively. It is important to know what kind of photos and videos work best so you don’t waste time or money on them! To learn more tips about how to create scalable social media posts contact Amy Shop here: [email protected].

When creating blog post content, it’s good start with an idea about what you want to say or how you want your audience feel. Then write the content, aiming for anywhere between 100 and 150 characters (including spaces). This will be used as inspiration for other types of written content like blog posts, email newsletters, sales copy etc. Finally, once everything looks good in draft form ask someone else to take another look at it and use a tool like Grammarly to catch any mistakes you might have missed.

You can also create professional photo and video content by choosing angle that showcases whatever you are promoting productively. It is important to know what kind of photos and videos work best so you don’t waste time or money on them! To learn more tips about how to create scalable social media posts contact Amy Shop here: [email protected]. When creating blog post content it’s good start with an idea about what you want say or how you want your audience feel. Then write the content aiming for anywhere between 100 and 150 characters (including spaces). This will be used as inspiration for other types written content like blog posts, email newsletters, sales copy etc.

Amy Yang used these techniques to grow her Facebook page to thousands of followers from Taiwan. For more advice on scalable content, contact her at Amy Shop.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.