Business
Anyone Can Become A Real Estate Investor

Many feel that an investment in real estate is something that can only be done by other people. That it’s enough to rent an apartment and get by, as anything more is too difficult. But Michelle Vega has spent a lot of her career proving that all have equal opportunities and possibilities when beginning a real estate journey, and not just to own a new house, but also to turn that house into a form of income.
Hailing from the heart of New Jersey, Michelle always had dreams of making it big. She started into the world of employment at the young age of 13, when she began helping her grandmother manage her flower shop. The experience she gained in this fast paced environment enabled her to create career goals for her future at an age when many people don’t yet understand what it means to hold down a job. Michelle Vega used her skills to take on two, part time jobs during high school, and was set on working in a life of sales afterward. After graduating, she moved to North Carolina on a hunt for bigger and better opportunities. Despite deterrents and roadblocks, Michelle never slowed down, and used every hurdle as a way to learn something new, or otherwise better herself. Experiences working for other companies eventually brought her to the realization that the only way to realize her full potential would be to eliminate ceilings created by other employers. She set out to get her real estate license, and, very soon, began a career as an entrepreneur.
But Michelle Vega’s motivation for making it big in the real estate field wasn’t just so that she could become a successful entrepreneur. During the journey that had led her into her new life, she’d seen that there was an untapped market of home buyers. Buyers that reminded her a lot of herself. In her search for employment and opportunity, she had found herself held back many times due to the simple fact that not everyone would make time to assist those just starting out. It meant more work and guidance, and many people were not willing to put in that extra effort.
Later in her life, when Michelle Vega entered the real estate field, she vowed to attend to this portion of the market that she felt was being neglected. She realized that there were people everywhere that had the same questions she’d had, and were being largely ignored because of this extra attention they would need. She didn’t plan, however to simply sell these people houses. She wanted to help them make decisions that could give them a new life. Personally, Michelle had begun purchasing homes with the intent of using them as investment properties, and it hadn’t taken long for her to see the long term benefit in this strategy. She wanted to help others who had been in her position to do the same. With this goal in mind, she began focusing on the groups of people who needed the most help. People who hadn’t had the chance to develop a high credit score, people with student loans, people with pending immigration statuses…she invested the same amount of dedication into these lives as she’d put into her own, and immediately began to see results. In 2019 alone, Michelle Vega sold 130 houses. Shortly after, she began creating her own team of Realtors, and, in 2020, they sold 230 houses. With the numbers still rising, this team has surpassed 300 homes in 2021. But she didn’t just sell these people houses, she provided guidance and mentorship to them so that they could use their properties as investments rather than just homes. In fact, this is what Michelle Vega loves the most about her job.
“I love the ability to change lives. If I help a single mom today, making $13/hr buy her own house, even if it’s not the dream home, she can make an investment in her family’s future. In a year (the way the market is trending), she can sell that house for a profit, and buy another. Or start buying rental properties with the equity she has acquired.”
Over 90% of these homes have been bought by first time home buyers and those immigrating from other countries. Many of these people may struggle to find employment that will get them ahead in life, but Michelle is proud of the fact that she is able to help these families set themselves up for a better future by guiding them through the process of real estate investment.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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